1. Management Information Systems MIS 501
Host Europe: Advancing CSR and Sustainability in a Medium Sized IT Company
Management Information Systems
MIS 501

2. Company Overview Summarize the characteristics of this firm.
What is the industry like?
What resources are used by this firm to meet its customers’ needs?
How can they increase efficiency?
Company Overview

3. CSR? What is Corporate Social Responsibility?
To whom is a firm responsible?
What is a firm responsible for?
What does CSR encompass?
Is it only the environment?
Is it only its people?
CSR?

5. Consider Walmart Walmart Canada ‘refocuses’ fresh-produce supply chain
Walmart’s Progress on Sustainable Seafood Efforts
Consider Walmart

6. Aren’t they doing enough already?
Host Europe seems to be doing well in relation to CSR issues
What more could they do?
Does CSR add or subtract from a firm’s position?
How (or how not)?
Are they proud of their record?
Aren’t they doing enough already?

7. CSR
What would an even more complete CSR engagement look like?
Which kinds of measure or actions could be taken to accomplish these goals?
What impact would such changes have on the economic viability of the firm?
CSR Initiative

8. Social Change Social Issues at Host Europe What are they doing “wrong”
What are they doing “right”
What social changes are feasible?
Which kinds of measure or actions could be taken to accomplish these goals?
What impact would such changes have on the firm?
Social Change

9. What needs to be done to make any additional changes?
What would be the outcome on the firm’s performance?
How could they measure the effect of these changes?
Financial
Environmental/Social
Making the change

10. Innovating in Uncertain Markets: 10 Lessons for Green Technologies
As green technology initiatives proliferate, the question of how to manage these innovations is needed.
Innovating in Uncertain Markets: 10 Lessons for Green Technologies

11. Exhibit A…

12. How to deal with new innovations?
Foremost, Learn from the Past
How to deal with new innovations?

13. Lessons Learned Lesson 1: Timing is everything
Watch out for bubbles, they will almost always show up
Lesson 2: Change occurs slowly
The chicken/egg problem
Cost or performance barriers.
Coevolution versus pure substitution
Lesson 3: Collaboration is crucial
Strategic alliances with industry trade associations
Public/private partnerships
Lessons Learned

14. Lessons Learned Lesson 4: Innovation takes many forms
New innovation models will be essential for making green technologies work
Lesson 5: Embrace uncertainty by maintaining options
Scenario thinking
Real options thinking
Lesson 6: Anticipate where the money will be
You need to “skate to where the puck will be
Lesson 7: Think beyond industry boundaries
Lessons Learned

15. Lessons Learned Lesson 8: Share for joint gain
A diverse web of participants magnifies the value of individual perspectives, while distributing the risks and rewards of investment more broadly
Lesson 9: Watch the periphery
Organizational vigilance
Senior management needs to adapt to change
Lesson 10: Become ambidextrous
Know how to balance a learning and a performance culture
Attend to the short-term while also taking the long view
Orient toward both people and tasks, as the situation demands
Lessons Learned