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List as many Franchises/Ads that you can recall that I just showed you.
1 minute on whiteboards
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What are people who work “desk” type jobs referred to as?
Checking for Understanding What are people who work “desk” type jobs referred to as? White collar
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Checking for Understanding What part of the business sector expanded?
Advertising, Marketing, Communications
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Checking for Understanding
What is a franchise? a company that offers similar services in many locations
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Leisure time activities became a multi-billion dollar industry
LEISURE IN THE 1950s Americans experienced shorter work weeks and more vacation time than ever before Leisure time activities became a multi-billion dollar industry Labor-saving devices added more spare time Labor-saving devices provided more leisure time for Americans
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Interesting Fact: LEISURE ACTIVITES
In 1953 alone Americans spent $30 billion on leisure Bowling remains one of the top leisure activities in the U.S.
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THE AUTOMOBILE CULTURE
After the rationing of WWII, inexpensive and plentiful fuel and easy credit led many to buy cars By 1960, over 60 million Americans owned autos
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In 1956 Congress passed the Federal Highway Act
Construction of 40,000 miles of interstate highways. This was needed because the number of Americans who owned cars increased In times of crisis it would be necessary to transport missiles and military supplies quickly
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The Interstate Highway system resulted in: More trucking Less railroad
Impact of the Highway The Interstate Highway system resulted in: More trucking Less railroad More suburbs, and commuting
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HIGHWAYS “HOMOGENIZE” AMERICA
Another effect of the highway system was that the scenery of America began to look the same Restaurants, motels, highway billboards, gas stations, etc. all began to look similar
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Checking for Understanding
What was the primary purpose of creating a U.S. Interstate Highway System, funded by the 1956 Federal Highway Act? In times of crisis it would be necessary to transport missiles and military supplies quickly
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Popular Culture A new era of mass media led by television emerged in the 1950s In 1948, only 9% of homes had T.V In 1950, 55% of homes had T.V. By 1960, 90% of American homes had T.V.
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Golden Age of TV The 1950s was known as the “Golden Age of Television”
Comedies were the main attraction as Milton Berle, Lucille Ball and Desi Arnaz were very popular
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TV Ads, TV Guides, & TV Dinners
By 1957 there were 40 million television sets. In the late 1950s, the television news became an important source of information. Advertising and sporting events became more common TV Guide magazine quickly became the best selling magazine Frozen TV dinners were introduced in 1954 – these complete ready-to-heat meals on disposable aluminum trays made it easy for people to eat without missing their favorite shows 45:00
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Iconic Movie Stars
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Checking for Understanding How did television impact American society?
Promoted products, caught people up on news, showed the latest trends, defined gender roles and social norms
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Artistic Movement A group of mostly white artists, who called themselves the beats, highlighted the values gap that existed in the United States in the 1950s. In 1957 beat writer Jack Kerouac published On the Road. This book described freewheeling adventures with a car thief and a con artist. The book shocked readers but went on to become a classic in American literature.
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Beatniks The word may have come from the group feeling beat down by American culture. Followers, called “beatniks”, tended to shun work and sought understanding through Zen Buddhism, music, and sometimes drugs Beatniks often performed poetry or music in coffeehouses or bars
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Abstract expressionism
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Young Americans Young Americans rebelled against the conformist ideals of adult society and looked to controversial styles in music and literature FREED
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Soda Shops were the "it" spot for teens
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Music in the 1950s In 1951 radio disc jockey Alan Freed gained permission from his manager to play African American rhythm and blues on the radio. He called it “rock and roll” The listeners loved the new songs, and soon white artists were copying the sound FREED 1:26:00
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Rock n’ Roll In the early and mid-fifties, Chuck Berry, Bill Haley and the Comets, and especially Elvis Presley brought rock and roll to the forefront Several cities banned rock ‘n’ roll. These varying opinions led to what became known as a generation gap, or cultural separation between children and parents.
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King of Rock and Roll Presley’s rebellious style captured young audiences Girls screamed and fainted, and boys tried to imitate him
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Elvis became a parents nightmare!
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Checking for Understanding How were Beatniks different from the norm?
Shun work, did drugs, against conformity
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Checking for Understanding
Rock and Roll can be traced to What African American style of music? Rhythm and blues
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Social Rebel- Greasers
GREASERS- During the 1950s there was a rise in, juvenile delinquency— criminal behavior of youths. While most teens did not participate in any illegal activity, teens were stereotyped, especially if they had long hair and dressed in an alternative manner they were known as greasers
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J/K you are going to play Rock-Paper-Scissors
Choose the strongest GREASER in your group to arm wrestle. Have a representative from each group come up to the front of the class to play rock paper scissors. Pair off and keep pairing until you get a winning group
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Rise in the KKK Rise in KKK against African Americans due to the growing Civil Rights Movement (we’ll talk more about this in the Civil Rights Unit)
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Who were seen as social rebels in the 1950s?
Checking for Understanding Who were seen as social rebels in the 1950s? Greasers
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Last challenge to send us home
Last challenge to send us home. List as many examples of 50s CONFORMITY from our notes as you can and do the same for DISSENT Give them a minutes to list as many examples as they can. We use the white boards. I have this one worth 2 points
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Keeping up with the Jones
Conformity Dissent Business-White Collar Submissive Housewife Birth Control Suburbs Playboy Civil Rights Franchises Keeping up with the Jones Greaser Rock n Roll Beatniks Baby Boom
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50s in a nutshell The postwar era witnessed tremendous economic growth and rising social contentment and conformity. Yet in the midst of such increasing abundance and comfortable domestic lives; some social critics expressed a growing sense of unease with American culture in the 1950s.
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. Ticket out the Door: What did you like least about living in the 50s and What did you like best?
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1950’s Pop Culture White Collar Jobs Franchises Baby Boom Leisure
Directions: answer the questions below and draw a sketch for each of the categories on the back. Category Question Answer White Collar Jobs White type of business jobs increased in the 1950s? Franchises What is a franchise? Baby Boom List reasons why the birth rate dramatically increased after the war Leisure Why did American’s have more leisure time in the 1950s? Automobile What was the purpose of the Federal Highway Act? How did the highway change America? Suburbs Why were suburbs formed? Standard of Living Describe the standard of living for Americans in the 50s. Advertising Describe the influence of Advertising during the 20s. Category Question Answer Consumerism What were expensive items Americans were buying in the 50s? Women after the War After WWII how were women portrayed in the media ? Mass Media What new media technology swept the nation in the 1950s? Conformity Provide examples of conformity during the 1950s Advances in Medicine Who was Dr Salk? Social Rebel Who were seen as the social rebels of the 1950s? New Music What was the new popular music of the 1950’s? Artistic movement What was the artistic movement of the 1950s?
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1950’s Culture Baby Boom White Collar Jobs Leisure
Advances in Medicine Standard of Living Suburbs Automobile 1950’s Culture Consumerism Women after the War Franchises Social Rebel New Music Modern Family Mass Media Conformity Artistic Movement
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