1. Introduction to the History and Science of Psychology

2. The History and Scope of Psychology
Module 1

3. Contemporary Psychology
Psychology’s Roots
Psychological Science is Born
Contemporary Psychology
Psychology’s Biggest Question
Psychology’s Three Main Levels of Analysis
Psychology’s Subfields
Tips for Studying Psychology

4. The Roots of Psychology

6. Psychological Science is Born
Wundt and psychology’s first graduate students studied the “atoms of the mind” by conducting experiments at Leipzig, Germany, in This work is considered the birth of psychology as we know it today.
Wundt ( )
Preview Question 1: What are some important milestones in the development of the science of psychology?

7. Psychology’s Roots
Structuralism used introspection (looking in) to explore the elemental structure of the human mind

8. Psychology’s Roots
Functionalism focused on how behavioral processes function- how they enable organism to adapt, survive, and flourish

9. Psychological Science is Born
James ( )
Mary Calkins
American philosopher William James wrote an important 1890 psychology textbook. Mary Calkins, James’s student, became the APA’s first female president.

10. Psychological Science is Born
Freud ( )
Sigmund Freud, an Austrian physician, and his followers emphasized the importance of the unconscious mind and its effects on human behavior.

11. Psychological Science is Born
Psychology originated in many disciplines and countries. It was, until the 1920s, defined as the science of mental life.

12. Psychology’s Roots Prescientific Psychology
Is the mind connected to the body or distinct?
Are ideas inborn or is the mind a blank slate filled by experience?

13. Psychological Science is Born
We define psychology today as the scientific study of behavior (what we do) and mental processes (inner thoughts and feelings).

14. Psychological Science Develops
Behaviorists
Skinner ( )
Watson ( )
Ivan Pavlov a Russian Physiologist, James Watson and Skinner were all instrumental in developing the science of psychology and emphasized behavior instead of mind or mental thoughts. From 1920 to 1960, psychology in the US was heavily oriented towards behaviorism.
Watson and later Skinner emphasized the study of overt behavior as the subject matter of scientific psychology.
Psychology 7e in Modules

15. Psychological Science Develops
Humanistic Psychology
Maslow ( )
Rogers ( )
Maslow and Rogers emphasized current environmental influences on our growth potential and our need for love and acceptance.
Psychology 7e in Modules

16. Contemporary Psychology
Psychology’s Biggest Question
Psychology’s Three Main Levels of Analysis
Psychology’s Subfields
CLOSE-UP: Tips for Studying Psychology
Preview Question 2: What is psychology’s historic big issue?

17. Psychology’s Three Main Levels of Analysis
Preview Question 3: What are psychology’s levels of analysis and related perspectives?

18. Psychology’s Current Perspectives
Focus
Sample Questions
Neuroscience
How the body and brain enables emotions?
How are messages transmitted in the body? How is blood chemistry linked with moods and motives?
Evolutionary
How the natural selection of traits the promotes the perpetuation of one’s genes?
How does evolution influence behavior tendencies?
Behavior genetics
How much our genes and our environments influence our individual differences?
To what extent are psychological traits such as intelligence, personality, sexual orientation, and vulnerability to depression attributable to our genes? To our environment?
Although debates arise among the psychologists working from differing perspectives, each point of view addresses important questions.
Psychology 7e in Modules

19. Psychology’s Current Perspectives
Focus
Sample Questions
Psychodynamic
How behavior springs from unconscious drives and conflicts?
How can someone’s personality traits and disorders be explained in terms of sexual and aggressive drives or as disguised effects of unfulfilled wishes and childhood traumas?
Behavioral
How we learn observable responses?
How do we learn to fear particular objects or situations? What is the most effective way to alter our behavior, say to lose weight or quit smoking?

20. Psychology’s Current Perspectives
Focus
Sample Questions
Cognitive
How we encode, process, store and retrieve information?
How do we use information in remembering? Reasoning? Problem solving?
Social-cultural
How behavior and thinking vary across situations and cultures?
How are we — as Africans, Asians, Australians or North Americans – alike as members of human family? As products of different environmental contexts, how do we differ?

21. Psychology’s Subfields: Basic Research
Psychologist
What she does
Biological
Explore the links between brain and mind.
Developmental
Study changing abilities from womb to tomb.
Cognitive
Study how we perceive, think, and solve problems.
Personality
Investigate our persistent traits.
Social
Explore how we view and affect one another.
Preview Question 4: What are some of psychology’s main subfields?

22. Psychology’s Subfields: Applied Research
Psychologist
What she does
Clinical
Studies, assesses, and treats people with psychological disorders
Counseling
Helps people cope with academic, vocational, and marital challenges.
Educational
Studies and helps individuals in school and educational settings
Industrial/
Organizational
Studies and advises on behavior in the workplace.

23. Clinical Psychology vs. Psychiatry
A clinical psychologist (Ph.D.) studies, assesses, and treats troubled people with psychotherapy. Psychiatrists on the other hand are medical professionals (M.D.) who use treatments like drugs and psychotherapy to treat psychologically diseased patients.

24. Tips for Studying Psychology
Your study of psychology can help teach you how to ask and answer important questions.
Preview Question 5: How can psychological principles help you as a student?

25. Tips for Studying Psychology
People learn and remember best when they put material in their own words, rehearse it, and then review and rehearse it again. The SQ3R study method incorporates these principles (Robinson, 1970). SQ3R is an acronym for its five steps: Survey, Question, Read, Rehearse, Review.

26. Tips for Studying Psychology
Psychology can teach you how to ask and answer important questions.
Survey, Question, Read, Rehearse and Review (SQ3R)
Survey: What you are about to read, including chapter outlines and section heads.
Question: Ask questions. Make notes.
Read: Look for the answer to your questions by reading a manageable amount at a time.
Rehearse: Recall what you’ve read in your own words. Test yourself with quizzes.
Review: What you learn. Read over notes and quickly review the whole chapter.
Preview Question 18: How can psychological principles help you as a student?
Psychology 7e in Modules

27. One of Psychology’s Big Questions
Nature versus Nurture
The controversy over the relative contributions of biology and experience.
Preview Question 2: What is psychology’s historic big issue?
Nurture works on what nature endows.
Psychology 7e in Modules

28. Constructing Theories
A theory is an explanation that integrates principles and organizes and predicts behavior or events.
For example, low self-esteem contributes to depression.
Preview Question 3: How do psychologists use the scientific method to construct theories?

29. People with low self-esteem are apt to feel more depressed.
Hypothesis
A hypothesis is a testable prediction, often prompted by a theory, to enable us to accept, reject or revise the theory.
People with low self-esteem are apt to feel more depressed.

30. The Scientific Method

31. Operational Definitions
As a check on their biases, psychologists report their research with precise operational definitions of procedures and concepts.
Hunger, for example, might be defined as “hours without eating.”
Using carefully worded statements, other researchers can replicate (repeat) the original
observations.

32. Psychology’s Roots Empiricism
knowledge comes from experience via the senses
science investigates through observation and experiment
Show me

33. Hindsight Bias is the “I-knew-it-all-along” phenomenon.
After learning the outcome of an event, many people believe they could have predicted that very outcome. We only knew the dot.com stocks would plummet after they actually did plummet.
Preview Question 1: Why are the answers that flow from the scientific approach more reliable than those based on intuition and common sense?

34. Overconfidence
Sometimes we think we know more than we actually know.
Anagram
How long do you think it would take to unscramble these anagrams?
WREAT
WATER
ETYRN
ENTRY
People said it would take about 10 seconds, yet on average they took about 3 minutes (Goranson, 1978).
GRABE
BARGE

35. The Scientific Attitude
The scientific attitude is composed of curiosity (passion for exploration), skepticism (doubting and questioning) and humility (ability to accept responsibility when wrong).
Courtesy of the James Randi Education Foundation
Preview Question 2: What attitudes characterize scientific inquiry, and what does it mean to think
critically?
The Amazing Randi

36. The Scientific Attitude
Critical thinking does not accept arguments and conclusions blindly.
It examines assumptions, discerns hidden values, evaluates evidence and assesses conclusions.

37. The Scientific Method
Psychologists, like all scientists, use the scientific method to construct theories that organize, summarize and simplify observations.

38. Description
Psychologists describe behavior using case studies, surveys, and naturalistic observation

39. Description
Survey
technique for ascertaining the self-reported attitudes or behaviors of people
usually by questioning a representative, random sample of people

40. Wording can change the results of a survey.
Wording Effects
Wording can change the results of a survey.
Q: Should cigarette ads and pornography be allowed on television? (not allowed vs. forbid)

41. Survey Random Sampling
If each member of a population – the whole group you want to study – has an equal chance of inclusion into a sample, it is called a random sample (unbiased). If the survey sample is biased, its results are not valid.

42. Surveys

43. Description Case Study
observation technique in which one person is studied in depth in the hope of revealing universal principals
Is language uniquely human?

44. Description Naturalistic Observation
observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation

45. Basics of Statistics

46. Average
A measure of central distribution of data
Mode
Median
Mean

47. Average
Mode
the most frequently occurring score in a distribution

48. Statistical Reasoning
The Normal Curve
Mode

49. Average Median the middle score in a distribution
half the scores are above it and half are below it

50. Statistical Reasoning
The Normal Curve
Median

51. Average Mean the arithmetic average of a distribution
obtained by adding the scores and then dividing by the number of scores

52. Statistical Reasoning
The Normal Curve
Mean

53. Example of class outcome on an evaluation

54. Correlation
When one trait or behavior accompanies another, we say the two correlate.
Correlation coefficient is a statistical measure of the relationship between two variables.
Preview Question 5: What are positive and negative correlations, and why do they enable prediction but not cause-effect explanation?

55. Correlation and Causation
Correlation does not mean causation! or

56. Disconfirming evidence
Illusory Correlation
An illusory correlation occurs is the perception of a relationship where no relationship actually exists. Parents conceive children after adoption.
Confirming evidence
Disconfirming evidence
Do not
adopt
Adopt
Do not conceive
Conceive
Michael Newman Jr./ Photo Edit

57. Given random data, we look for order and meaningful patterns.
Order in Random Events
Given random data, we look for order and meaningful patterns.
Your chances of being dealt either of these hands is precisely the same: 1 in 2,598,960.

58. Order in Random Events
Given large numbers of random outcomes, a few are likely to express order.
Jerry Telfer/ San Francisco Chronicle
Angelo and Maria Gallina won two California lottery games on the same day.

59. Experimentation Exploring Cause and Effect
Researchers can isolate cause and effect with an experiment.
Experiments (1) manipulate factors that interest us, while other factors are kept under (2) control.
Effects generated by manipulated factors isolate cause and effect relationships.
Preview Question 6: How do experiments, powered by random assignment, clarify cause and effect?

60. Double-blind Procedure
Evaluating Therapies
Double-blind Procedure
In evaluating drug therapies, patients and experimenter’s assistants should remain unaware of which patients had the real treatment and which patients had the placebo treatment.

61. Random Assignment
Assigning participants to experimental (breast-fed) and control (formula-fed) conditions by random assignment minimizes pre-existing differences between the two groups.

62. Independent Variable
An independent variable is a factor manipulated by the experimenter. The effect of the independent variable is the focus of the study.
For example, when examining the effects of breast feeding upon intelligence, breast feeding is the independent variable.
Preview Question 7: What are the independent and dependent variables, and how do they differ?

63. Dependent Variable
A dependent variable is a factor that may change in response to an independent variable. In psychology, it is usually a behavior or a mental process.
For example, in our study on the effect of breast feeding upon intelligence, intelligence is the dependent variable.

64. A summary of steps during experimentation.

65. Comparing Research Methods
Below is a comparison of different research methods.

66. Frequently Asked Questions About Psychology
Q1. Can laboratory experiments illuminate everyday life?
Ans: Artificial laboratory conditions are created to study behavior in simplistic terms. The goal is to find underlying principles that govern behavior.
Preview Question 8: Can laboratory experiments illuminate everyday life?

67. Q2. Does behavior depend on one’s culture and gender?
FAQ
Q2. Does behavior depend on one’s culture and gender?
Ans: Even when specific attitudes and behaviors vary across cultures, as they often do, the underlying processes are much the same. Biology determines our sex, and culture further bends the genders. However, in many ways woman and man are similarly human.
Preview Question 9: Does behavior depend on one’s culture and gender?
Ami Vitale/ Getty Images

68. FAQ
Q3. Why do psychologists study animals, and is it ethical to experiment on animals?
Ans: Studying animals gives us the understanding of many behaviors that may have common biology across animals and humans. From animal studies, we have gained insights to devastating and fatal diseases. All researchers who deal with animal research are required to follow ethical guidelines in caring for these animals.
Preview Question 10: Why do psychologists study animals, and is it ethical to experiment on animals?
D. Shapiro, © Wildlife Conservation Society

69. Q4. Is it ethical to experiment on people?
FAQ
Q4. Is it ethical to experiment on people?
Ans: Yes. Experiments that do not involve any kind of physical or psychological harm beyond normal levels encountered in daily life may be carried out.
Preview Question 11: Is it ethical to experiment on people?

70. Q5. Is psychology free of value judgments?
FAQ
Q5. Is psychology free of value judgments?
Ans: No. Psychology emerges from people who subscribe to a set of values and judgments.
Preview Question 12: Is psychology free of value judgments?
© Roger Shepard

71. You can see a lot by observing. Yogi Berra