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Carolyn Milburn, President

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1 Carolyn Milburn, President
Prime Your Background for Success Carolyn Milburn, President

2 Milburn Partners, Inc. Our firm was founded in 2001 with offices in Dallas and Houston Clients span from the Mid-Atlantic to California, with a focus on Revenue Cycle, Finance and Accounting, exclusively in healthcare We feel our Client and Candidate network is both broad and deep Over half of our current searches require candidates that have experience in Revenue Cycle In 2013, for example, we successfully completed 5 Vice President of Revenue Cycle searches, in DFW alone, all in a 4 week span

3 Appointment Scheduling Resubmission & Appeals
Patient Registration Patient Exam Service Coding Charge Entry Claims Submission Payment Processing Resubmission & Appeals 2nd Claims/ Patient Billing A/R Follow-Up Collection Agency What is Revenue Cycle? The Healthcare Financial Management Association (HFMA) defines revenue cycle as "All administrative and clinical functions that contribute to the capture, management, and collection of patient service revenue."

4 Career path in revenue Cycle
Business Degree HIM Degree/RHIT RN Degree Accounting Degree Bachelor’s of Science Finance Degree Clinical Analyst Financial Analyst BOD Mgr. Rev Cycle Rev Accountant Access Services Director Sr. Director Vice President C-Level

5 Revenue Cycle Management
The Key Stakeholders Include: VP Revenue Cycle VP Managed Care/Contracting Director of Patient Access/Registration Director of Professional Billing Director of Revenue Cycle Director of Business Office Director of Patient Financial Services Manager of Revenue Cycle Revenue Cycle Analyst Practice Administrator/Office Manager Revenue Cycle Consultants

6 Among the most important financial priorities:
Survey of hospital executives indicates that revenue integrity is the most important component of the financial health of their organizations. 57 hospital executives polled, 34 were C level 1/3 affiliated with large hospitals and healthcare systems, remainder split between critical access, community and medium-sized facilities Among the most important financial priorities: Receiving proper reimbursement from private payers Complexity of reimbursement policies from government payers Ensuring optimal reimbursements for pharmaceuticals and medical supplies 1/2 of executives added additional staff to address revenue integrity issues 1/4 established separate revenue integrity departments The report by Atlanta-based revenue cycle software provider Craneware Inc. polled 57 hospital executives, of whom 34 were C-suite level employees. About a third were affiliated with large hospitals and healthcare systems with the remainder split between critical access, community and medium-sized facilities. Among the most important financial priorities was receiving proper reimbursement from private payers, the complexity of reimbursement policies from government payers and ensuring optimal reimbursements for pharmaceuticals and medical supplies. In response, more than half of hospitals executives say they have added additional staff to address revenue integrity issues, while one-quarter went so far as to establish separate revenue integrity departments.

7 National Salary Data Education Percentage Compensation
Supervisor/Manager/Director Patient Financial Services  Education Percentage   Compensation Associate's degree   29% $83,400 Bachelor's degree   37% $109,800 Master's degree 28% $116,100 Title Percentage    Compensation Supervisor  5% small sample Manager    28% $72,200 Director 67% $117,300

8 National Salary Data VP Revenue Cycle Education Percentage
Compensation Bachelor's degree   32% $237,700 Master's degree 58% $247,400 Region Percentage   Compensation Northeast    17% $276,300 South 35% $215,700 Midwest 31% $229,600 West 16% small sample Organization Percentage   Compensation Hospital with 521 beds or less 18% $196,600 Hospital with 559 beds or greater $268,100 System level, headquarters or regional   62% $253,100

9 Supervisor/Manager/Director
National Salary Data Supervisor/Manager/Director Patient Access  Education Percentage   Compensation Associate's degree   29% $76,700 Bachelor's degree   31% $100,200 Master's degree 32% $102,800  Title Percentage    Compensation Supervisor    6% small sample Manager 34% $73,800 Director 59% $108,700

10 Typical Salary for Revenue Cycle Leaders
Milburn Partners’ data based on placements from 2012-Present

11 REVENUE CYCLE MANAGEMENT
CODING/BILLING OPERATIONS/ MEDICAL RECORDS COMPLIANCE/ RISK MANAGEMENT INFORMATICS/ DATA ANALYSIS MASTER VP Revenue Cycle VP Coding Director CBO Director PFS Director Managed Care Director Coding Chief Learning Officer Chief Knowledge Officer Director HIM Regional Director HIM Chief Compliance Officer VP Privacy/Security Director Risk Management Chief Clinical Informatics Officer Director Clinical Informatics ADVANCED Rev Cycle Manager Reimbursement & Insurance Manager CBO Manager Access Manager Consultant Coding Trainer MPI Manager Meaningful Use Specialist Compliance Auditor Business Analyst Privacy Officer Compliance Officer Information Security Officer Research Development Specialist Project Manager Mapping Specialist Data Integrity Analyst MID LEVEL Revenue Cycle Analyst Documentation & Coding Specialist HIM Rev Cycle Auditor Office Administrator Cancer Registrar Health Information Tech Transcriptionist DRG Validator Quality Improvement Analyst Clinical Informatics Coordinator Content Analyst Clinical Data Analyst ENTRY Coder Benefits Coordinator Medical Biller Insurance Claims Clerk Billing/Collections Clerk HIM Clerk Patient Care Coordinator Patient Registrar Customer Service

12 Can you be an effective leader?
Formulate your organization's revenue cycle operations for an uncertain future Use less resources and continue to advance performance Connect financial data with clinical data Improve the overall value delivered to patients and the community  Think strategically and plan proactively Being a revenue cycle leader in healthcare is an increasingly multifaceted and challenging job. Leaders must formulate their organization's revenue cycle operations for an uncertain future, while using less resources and continuing to advance performance.  Revenue cycle leaders play in important role in connecting financial data with clinical data, with the goal of improving the overall value delivered to patients and the community.  The challenges revenue cycle leaders face are as difficult as they have ever been. Effective leaders will be those who think strategically and plan proactively, while simultaneously inspiring and managing their crews through tough times.

13 Working Towards C Level Status
Major changes in the industry are requiring health systems to rethink and revamp their stratagem. What is required? Identify and target patient populations Achieve clinical integration across the network, and leverage data from anywhere and everywhere Actionable insight into the financial performance of the group and the health of the patient population Visibility across networks that can be influenced and acted upon at the initial point of contact with patients Manage the networks/patient populations, no matter what the payment model might be Harmonize data from multiple systems (EHR, practice management, claims)-turn it into insight which can then become action directly in an organization’s existing workflows Health organizations are seeing a growing need to develop network strategies that address the entire continuum of care: Identifying and targeting patient populations, achieving clinical integration across their network, and leveraging data from anywhere and everywhere . For effective revenue cycle management, to achieve both revenue and outcome goals, these organizations need actionable insight into the financial performance of their group and the health of their patient population. With visibility across their network that can be influenced and acted upon at the initial point of contact with patients, the goals of these larger health systems are achievable. To gain this actionable insight, health systems need people that can deliver it, and help them manage their networks and patient populations, no matter what the payment model might be. What is required? Leaders that can harmonize data from multiple systems (EHR, practice management, claims) and turn it into insight which can then become action directly in an organization’s existing workflows.

14 The Chief Revenue Officer
CROs are accountable for all revenue-related functions - marketing, sales, customer support, pricing and revenue management. Teams up with Executives to create and convey the company’s ideas and revenue strategies across all relevant functions to ensure the right goals are defined and met Regularly analyzes productivity and effectiveness to create market positioning and competitive advantages, and determines budget trade- offs to improve and develop sustainable results Recognizes the differences between marketing and sales, and creates processes to ensure their synchronization across the full revenue cycle get the best results Has a long-term, integrated perspective while striving to drive quarterly revenue results

15 The Chief Strategy Officer
The best way to describe the role of a CSO? There is no clearly defined role. Capable of seeing all the pieces on the board and able to see several moves into the future. (to infinity…and beyond!) Some formulate strategy, others execute strategy, others do both. Might act as “internal consultants,”  or as experts because they have proficiency in particular areas (revenue cycle management, managed care-contracting, patient financial services, practice operations) Responsible for understanding how market forces are transforming and how those changes will affect the services patients will need in the future.

16 The Chief Strategy Officer
Revenue Cycle leaders who want to advance to CSOs will need to be able to: Consolidate network revenue cycle and productivity data Use analytical tools that display information clearly and accessibly Have actionable insight into patient financial services, collections, referrals, denials, DAR, etc. The ability to easily “slice and dice” data and share performance results Benchmark tracking and performance comparison by practice, specialty, or geography

17 Building Your Executive Profile
Consider how these positions are changing, how else you might be able to align your resume with those changes? You’ll need years and years worth of learning experiences from various managerial and director positions. (don’t get complacent!) Experience and demonstrable skills are the most important things that employers look for in C-Level Executives.

18 Market Trends Demand for ancillary healthcare companies and consultant roles have doubled over the past year Centralization of processes as consolidations and reimbursements are cut Hospital systems are developing mini regional offices

19 In Closing… Demand for health care, and thus the need for more health care workers, is expected to keep growing. Revenue Cycle roles are the backbone of well run organizations Develop plans to recruit and retain the talent that will tackle the challenges your organizations are facing Patiently growing the talent and skills of your team is critical Industry consolidation will be a great way to upgrade the quality of your workers

20 Salary, Education and Certification
HIM Professionals Health Information Technology is one of the fastest growing occupations HIM graduates with an Associate’s earn $35,000 to $45,000 annually HIM graduates with a Bachelor’s start at $50,000 to $60,000 In 5 years, can potentially earn upwards of $65,000 to $85,000 (RHIAs) often hold managerial positions related to these functions. In a recent survey, AHIMA found more than half of RHIA respondents were directors, managers, or consultants, with almost 31 percent serving as HIM directors. (RHITs) often specialize in coding diagnoses and procedures in patient records for reimbursement and research. RHITs may serve as cancer registrars or hold a supervisory position.

21 Practice Settings for HIM Professionals
Traditional Settings Non-Traditional Settings Consulting firms Government agencies Law firms Insurance companies Correctional facilities Extended care facilities Pharmaceutical Research Statistician Clinical Trials Coordinator Data Manager Information Technology System Analyst Project Manager Medical Software Companies Software Designer Software Tester Management, HIM (Medical Records) Tumor registry Coding Trauma registry (E.R.) Transcription Quality Improvement Release of Information Patient Admissions Compliance Auditor Physician Accreditation Utilization Review Physician offices Risk Management

22 Typical Salary for HIM Professionals
Milburn Partners’ data based on placements from 2012-Present


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