1. Healthcare Financial Management Association Autumn Institute
Dayton, Ohio
“Innovative Disruptive Healthcare Business Models-Are you Ready?”
Jon Burroughs, MD, MBA, FACHE, FACPE
September 25, 2014

2. Thought leaders who have paved the way…
O.D. Fjeldstad, Norwegian School of Management
Charles Stabell, GeoKnowledge
Regina Herzlinger, Harvard Business School
Clayton Christensen, Harvard Business School
Jerome Grossman, Harvard Kennedy School of Health Care Delivery/Policy
Jason Hwang, Innosight

3. What’s the problem and what is the root cause?
We spend almost twice as much as every other industrialized nation ($9,200 per capita) with relatively weak quality metrics to show for it (37th in overall health, 39th infant mortality, 36th life expectancy* etc.)
We tolerate an unacceptable variation in quality, safety, service, and cost (up to 1000%)
Our national debt is $15.2 trillion with a virtual debt of $65 trillion (24% SS, 16% interest on debt, 14% Medicare, 9% Medicaid)
GAO: To balance the budget by 2040-cut federal spending by 60% or raise taxes 2.5 times
*Source: NEJM 2010: 362:98-99.

4. Quality shortfalls: Getting it right 50% of the time
Adults receive about half
of recommended care
54.9% = Overall care
54.9% = Preventive care
53.5% = Acute care
56.1% = Chronic care
Health care cost is one benchmark against which both employers and employees measure health care. By that measure, with costs nearly doubling over the last five years, we should be getting more and better health care. While it’s true that there have been important advances in technology and new services, it is also sadly true that there is a huge value disconnect in our health care system. This Slide summarizes research done by RAND which found that American’s likelihood of getting the right care at the right time was about 50 percent.
This landmark RAND study reveals substantial gaps between what clinicians know works and the care actually provided. These deficits persist despite initiatives by both the federal government and private health care delivery systems to improve care. Key findings:
Overall, adults received about 55 percent of recommended care;
The level of performance was similar for chronic, acute, and preventive care;
Underuse of care was a greater problem than overuse. For example, patients failed to receive recommended care about 46 percent of the time, compared with 11 percent of the time when they received care that was not recommended and potentially harmful;
Quality of care varied substantially across conditions. For example, people with cataracts received about 79 percent of recommended care; those with hip fractures received about 23 percent.
Does Poor Quality Matter?
The deficits in care documented by this study and others translate into thousands of preventable complications and deaths per year and billions of dollars wasted.
People with diabetes received only 45 percent of the care they needed. Poor control of blood sugar can lead to kidney failure, blindness, and amputation of limbs.
Patients with hypertension received less than 65 percent of recommended care. Poor blood pressure control is associated with increased risk for heart disease, stroke, and death. In fact, poor blood pressure control contributes to more than 68,000 preventable deaths annually.
People with coronary artery disease received 68 percent of recommended care, but just 45 percent of heart attack patients received beta blockers and 61 percent got aspirin – medications that could reduce their risk of death by more than 20 percent.
Additional information:
Source: McGlynn E.A., et al., “The Quality of Health Care Delivered to Adults in the United States,” New England Journal of Medicine, Vol. 348, No. 26, June 26, 2003, pp. 2635–2645.

5. Life expectancy at birth and health spending per capita, 2011 (OECD)
Life expectancy at birth and health spending per capita, 2011 (or nearest year)
Information on data for Israel:
Source: OECD Health Statistics 2013, World Bank for non-OECD countries.

6. Unsustainable Costs…
IOM: $765 B in waste ($310 B inefficient delivery, $210 B unnecessary services, $190 B excess administrative, $55 B missed prevention opportunities)
Healthcare costs up 28% over past five years for large employers
>25% of family income will go to healthcare (2015)
>75% of healthcare spending from chronic diseases based upon behavioral issues (50%)(exercise, eating, smoking, drinking, compliance with EBPs)

7. Disproportionate Costs…
Top 1% make up 23% of healthcare costs (critical care and dying)
Top 5% make up 49% of healthcare costs (multiple chronic diseases)
Top 10% make up 64% of healthcare costs (chronic diseases)
Bottom 50% make up 3% of healthcare costs (healthy population)

8. What is the essence of healthcare reform
What is the essence of healthcare reform? World Class Quality and Low Cost!
Global competition for world class quality, safety, service at the lowest possible cost
Medical Tourism is the fastest growing industry in healthcare ( : $20 billion to $120 billion and expected to double every two years)
Resources: Woodman, Josef, “Patients Beyond Borders: Everybody’s Guide to Affordable World Class Medical Travel”, 2013,

9. Typical story:
Paul H., Texas: Executive needing meniscus surgery of knee. Couldn’t find facility to do it under $32,000 or with epidural. Went to JCI accredited hospital in Monterrey, Mexico and paid $6,200 (including first class travel/accommodations/nursing) for Texas trained surgeon/anesthesiologist to perform procedure under epidural What do you consider your service area? Iowa/Illinois, the Mid-West, or the world?

10. Large employers are moving forward:
Greater cost sharing from defined benefit to defined contribution towards purchase on public/private insurance exchanges
Create and contract through narrow/tiered networks for high quality/low cost providers
Provide disease management programs for high risk pool and health wellness programs for all to reduce costs and enhance productivity
Reference based prices for high cost procedures/care
Utilize navigators/registries to guide employees through the system
Create and contract through ‘centers of ‘excellence bundled payment program

11. Domestic medical tourism:
Walmart’s “Centers of Excellence” for all heart, spine, and transplant surgeries for its 2.2 million associates ($466.1 billion in revenues):
Cleveland Clinic, Cleveland, OH
Geisinger Medical Center, Danville, PA
Mayo Clinic in Rochester, MN/Scottsdale, AZ/Jacksonville, FL
Mercy Hospital Springfield, Springfield, MO
Scott and White Memorial Hospital, Temple, TX
Virginia Mason Medical Center, Seattle, WA

12. Is there a difference in performance when physicians and staff work together?
Measurement
MHMD CI Physicians
Crimson-All Hospitals
LOS
(5%)
4.74
HAIs
0.68% (91%)
7.56%
General Complications
1.24% (66%)
2.82%
30 Day Readmissions
5.92% (43%)
10.38%
Mortality
1.95% (23%)
2.52%

13. Third party payers are moving forward
What AETNA did when it saw this data: 1. Requested to negotiate a new contract with MHMD 2. Offered a 8% increase in FFS payment with a guarantee of 3% next year minimum 3. With 10% movement of ‘share’ to the system, committed $7.5 million to physician pool and $8.0 million to system pool in bonuses 4. Committed to invest in a comprehensive marketing program to compete with United and BCBS

14. Third party payers are partnering with healthcare organizations
Models of Partnership between Healthcare Systems and Insurers:
Full ownership (e.g. Geisinger Health System)
Partial ownership (e.g. Baystate Health + Health New England)
Partnership (e.g. North Shore Long Island Jewish Health System + United Health Group)
Contractual arrangement (e.g. Bronx-Lebanon Hospital Center + Healthfirst)
United Health will increase payments contingent on quality and cost-effectiveness from $20 B to $50B within the next five years

15. How third party payers incentivize beneficiaries:
Anthem Blue Cross and Blue Shield Compass Smart Shopper 800 Line (NH): CT of the abdomen with contrast ($750-$2,839) MRI of the knee ($681-$3,597) Digital mammography ($231-$818) Ultrasound of the pelvis ($177-$741) Pick a low cost option, Aetna pays the beneficiary $75-$150 Pick a higher cost option, beneficiary pays the total cost up to the deductible/co-payment

16. How third party payers incentivize beneficiaries:
Anthem Blue Cross and Blue Cross Site of Service Benefit (NH): Get surgery at an ambulatory surgical center (ASC), the beneficiary pays $75-$100 total Get surgery at a hospital, the beneficiary pays the cost up to the deductible and co-payment Get laboratory services at Quest Diagnostics/LabCorp/Converge Diagnostic Services/NorDx, the beneficiary pays $10 Get laboratory services at a hospital, the beneficiary pays the cost up to the deductible and co-payment

17. What’s the challenge? People generally seek to protect the ‘status quo’-Everett Rogers, “The Dissemination of Change” (1962)
2.5% innovators (outsiders open to new ideas)
13.5% early adopters (insiders open to new ideas)
33.5% early majority (imitators of new ideas that work)(the tipping point)
33.5% late majority (resistors that must go along)
17% laggards (‘Holy Crusaders’)

18. The Pace of Change Time 2054 (singularity)
Source: Peter Russell, “Waking Up in Time: Finding Inner Peace in Times of
Accelerating Change (Origin Press, 1998)

19. The Doubling Time of Healthcare Information:
1900: 150 years
1950: 50 years
1960: 10 years
1975: 7 years
2010: 3 years
2020: 0.2 years
Current doubling: every 18 months; hence the transition from ‘eminence’ to ‘evidence based’ healthcare

20. Clayton Christensen: The Disruptive Innovation Model
The cost of innovation (‘high quality and high cost’) outpaces the public’s ability and willingness to pay
Less demanding customers find lower cost and simpler options with easier access that are ‘good enough’
“Good Enough” services diffuse throughout the system and become the new norm, displacing the original service
What are the major enablers of disruptive innovation?

21. Major Enablers of Disruptive Innovation
Technology to simplify rule based processes that once required intuitive experimentation
Business Model Innovations to provide 24/7 access to high quality/low cost services that generate a healthy margin (understand the job, not the product or service)
Value Based Network that links interdependent commercial enterprises to provide a viable economic model

22. What do these Disruptive Enablers Require
What do these Disruptive Enablers Require? The evolution of healthcare from…..
Intuitive Medicine (Expert) (medical problem solving through intuitive experimentation and pattern recognition) to….
Empirical Medicine (Process) (patterns emerge to provide credible guidance to manage more predictably) to….
Precision Medicine (Outcome)(evidence based rules that provide an optimum outcome)

23. Intuitive Medicine requires “Solution Shops”
Business model that supports the evaluation and diagnosis of unstructured problems
Coordinated access to ‘experts’ who solve complex and intuitive problems based upon subtle pattern recognition
Diagnosis results in the creation of recommended ‘solutions’
What is the problem with the way that hospitals and physicians traditionally organize ‘solution shops?’

24. 20th Century “Solution Shops”
Independent autonomous physician model with hospital as ‘workshop’
Lack of integration and alignment between specialties with fragmentation and inefficiencies
Lack of integrated information network
Expensive, cumbersome, with high probability of error (e.g. multiple hand-offs) and delayed diagnosis/treatment
Reimbursement based upon units of service or cost (volume)

25. 21st Century “Solution Shops”
Integrated and organized healthcare network
Completely aligned physicians working in collaborative multispecialty teams
Evidence based approaches and processes (Watson decision analysis support)
Lower cost with high reliability and more rapid and efficient development of diagnostic plan (e.g. solution)
Reimbursement based upon a cost effective and successful ‘solution’/plan (value)
Examples: Mayo Clinic (coherent solution shop) and Cleveland Clinic (clinical institutes)

26. Precision Medicine requires “Value Added Processes (VAPs)”
Solutions require an evidence based process to optimize outcomes
All elements of a VAP are standardized with the prerogative of physicians to customize when ‘necessary’ (always audited)
Reimbursement based upon a predictable and optimum outcome

27. 20th Century “Value Added Processes (VAPs)”
Each physician provides a unique customized approach to manage a given diagnosis (solution)
‘Preference cards’ with wide variation in cost, quality, and outcomes (value)
Institutional tolerance for significant variation based upon need for volume/revenue

28. 21st Century “Value Added Processes (VAPs)”
One collaborative and standardized evidence based approach for every significant diagnostic and therapeutic entity
Value analysis committee (multidisciplinary) to minimize and simplify vendors, suppliers, and technology
Emergence of new information, evidence, innovation, technology stimulates real time collaborative modification of the VAP
Example: London Hernia Center, Heart Center (Cleveland Clinic)

29. The Exponential Rise of Chronic Diseases
Intuitive and empirical diseases (undefined) are acute by definition
Diseases rapidly evolve to ‘chronic’ once they can be diagnosed and treated with greater precision (e.g. diabetes, asthma, hypertension)
Chronic diseases increase significantly with extended life (90% of elderly) (e.g. dementia, chronic pain)
75% of direct medical costs in US

30. The Current Healthcare Business Model cannot support the care of Chronic Diseases
FFS codes (ICD-9/10, CPT) are based upon sicknesses
There are NO codes for clinical improvement, wellness, or health
Solution shops are not relevant (pre-diagnosed)
VAPs don’t address the majority of care/interventions needed and are expensive
Most chronic diseases require significant behavioral change/motivation (non-dependence on a practitioner)

31. Chronic Diseases require “Facilitated Networks”
Participants with a common clinical condition who share information, guidance, and support (e.g. AA, weight watchers etc.)
Rely heavily on behavioral modification (e.g. smoking, eating, exercise, medications etc.)
Business model based upon facilitation and operation of the network with membership fees (e.g. capitation)
The traditional hospital/physician based practice counter productive

32. Innovative “Facilitated Networks”
Websites (dLife for diabetes, WEBMD, weight watchers with personal caloric calculators)
Self-insured employer sponsored disease management contracts with OptumHealth, Healthways etc.
Integrated fixed fee providers (Kaiser, Geisinger) that provide peer based networks
Ingenix health scores with modulated premiums based upon adherence to evidence based approaches

33. Components of a Value Based Network (commercial ecosystem)
Hospitals and independent physician practices (limited)
Comprehensive ‘solution shops’
Outpatient VAP venues
Facilitated patient networks (chronic diseases)
Integrated networks (capitated fee providers)
HIEs with personal electronic health records
High deductible policies with health savings accounts

34. What must the ‘Hospital’ do to survive?
De-couple its diagnostic solution shops (high cost), therapeutic VAPs (moderate cost), and health maintenance facilitated networks (low cost) to focus on value through ‘focused factories’ (business within a business)
Lower overhead burden rate = overhead cost/direct labor cost (focus on the JOB!)
Manage costs (labor, supply chain, direct variable) in real time through business analytics
Focus on domestic and international medical tourism (market share for high quality/low cost)
Take the solution to the patient!

35. 80% of Healthcare Services will be Cloud Based!
For $49, a doctor will see you now – online (Boston Globe, December 6, 2013)
American Well unveils a new service that connects consumers directly to physicians through their mobile devices for advice -- and sometimes even for diagnoses and prescriptions.

36. Laboratory Testing:
Theranos Laboratory Testing (“We require less of you”)
One drop of blood at any Walgreens Wellness Center with immediate on line reporting of results to patient and any requested practitioner.
Sample costs:
CBC with diff and smear = $5.35
Fasting Glucose = $2.70
Complete electrolytes = $4.82
Cholesterol = $2.99
Lipid panel = $9.21

37. Most of healthcare will take place at home:
Wireless monitoring (vital signs, key laboratory values) to centralized facility
Implantable monitoring devices (heart, glucose, respiratory,
Web based services (24/7)
Behavioral psychology (diet, exercise, nicotine/alcohol dependence, compliance with evidence based recommendations)
APNs follow evidence based protocols and algorithms for home based visits and referrals

38. Patient Centered Care will get very personal!
Genomic testing with screening for specific genetic markers
Proteomic testing with screening for specific cell proteins
Microbiomic testing with screening for specific micro-organism profiles
Result: A customized healthcare maintenance and prevention program based upon an individual’s unique biologic profile.

39. What must the Physician Based Practice do to survive?
Leverage the physician’s license! (Overhead burden rate)
Mid-level practitioners for solution shop with simple algorithms and VAPs
Cloud based technology for transactional services and facilitated networks
Outsource behavioral based interventions (chronic diseases) to existing facilitated networks (

40. Everyone will be Disrupted!
Hospitals to ambulatory VAPs and retail outlets (e.g. MinuteClinic)
Physicians (specialists to generalists) to mid-level practitioners and web-based services
US based services to international medical tourism
Commercial indemnity carriers to captive/self insurance programs with private exchanges
Low end to high end disruption
Centralized to decentralized (home based tele-monitoring wireless care)
Patient/consumer centered and driven with 24/7 on demand access

41. Segmented Services for Different Populations:
Healthy individuals with transactional healthcare issues: on line services
Healthy individuals with minor acute issues: 24/7 retail clinics staffed by APNs (50,000 by 2020)
Individuals with chronic medical conditions: PCMHs to facilitated networks and home based tele-health monitoring services
Individuals with complex undiagnosed problems: Integrated solution shops
Individuals with significant conditions: Evidence based VAPs
Terminally ill individuals: Outpatient palliative care

42. Are you ready for “revolution” rather than “evolution”?
Leaders with clinical, operational, and financial vision working together
Separate solution shops, VAPs, and facilitated networks and rebuild into a value based network
Reformulate and renegotiate ALL payment contracts based upon solutions (diagnosis), optimized outcomes (evidence based VAPs), and the optimization of health (membership fees)

43. A sobering thought….
“If you don’t like change, you are going to like irrelevance even less.”
----General Eric Shinseki,
Former Chief of Staff, US Army and Secretary of Veteran Affairs, VA Hospital System

44. Questions and Discussion

45. Thank You for Joining Us! Jon Burroughs, MD, MBA, FACHE, FACPE