1. Apache OFBiz An eCommerce Solution for mid- to large-sized companies
Paul Piper – Ilscipio

2. Agenda Introduction to OFBiz OFBiz target group Do we market it right?
Proposal & Summary

3. What is OFBiz? A Framework for Business Applications
Environment independent
Rich on functionalities & Show-cases

4. Who uses OFBiz? Deutsches Rotes Kreuz Scarpa Frank Walder
Action Envolope
1-800-Flowers
Steiner Sports
Golden Charm
Pickup Flowers
Borussia Mönchengladbach
Logica
Heaven & Earth Jewelry
Vector Versand
Decathlon (french)
Telia Sonera
Just Jewelry
eCLOUDBroker
1&1
Born gifted
Mad Jungle
Partner Homes
GMX
I Want One Of Those
Peacock Alley
Cactus Bike
Konica Minolta
Hip Flask
Sayers London
GT Bicycles
Mail.com
Everest Research
Shirtpainter
Horse 123
Olympus
Listing PR
St Christopher Pendants
Running Shoes
Web.de
Barielle
The Charm Works
Strap-X
British Telecom
Product Bahn Sites
UnionDiamond
Geers Hörakustik
TUI
Ulta
Winning Quote
Meilenkontor
United Airlines
Vinci Genius
ethical shopper
Müpro
Anytime Costumes
ALX Depot
High West Distillery
Thaiprint Software
Caché
Jonard
Montexcelencia
TWP
DG Verlag
Neobits
Bepeque
Yves Rocher
Radius DP
Purity Products
Gifts n ideas
IEEE Computer Society
Xuandoo
Alcazar Furniture
Olagos
HSV Hamburger Sportverein
MAC Mode|Fashion
Image in wood
Plastic Jungle
American Heart Association
Arc'teryx
Loui Lighting
AMI
Börsenverein Deutscher Buchhandel
Brandsparadise
Rugs USA
Chains and Necklace
West Prime Healthrcare
Deutsche Zeitschriftenverlage (Weltbild)
Classic Money Clips
Old Glory
Classic Napkin Rings
Vudu

5. Apache OFBiz Platform Architecture
Presentation Layer
Service Oriented Architecture
Services
Language independent
Self-Containing
Entities
Database independent
Business Oriented
Events
Entity-Events
Service-Events
Delegator-Events
Presentation Layer
Logical Layer
Logic Layer
Data Layer
Data Layer

6. How is it of interest for others?
eCommerce
Procurement
Accounting
Full-Service Webstore
Order- & Return Management
Catalogue & Product Data
Service & Call-Center Management (CRM)
Content Management (CMS)
Manufacturing
Drop-Shipping
Warehousing
Facility-Management
Logistics
Accounts Payable
Accounts Receivable
Debitor- & Creditor-Management
Business Management
Marketing
… and many more!
Human Ressource
Project- Management
Business Intelligence
Customer Lifetime Tracking
Sales-Force Automation
Marketing Efforts
Business Process Integration
Multi-Channel-Sales
Third Party Checkouts

7. Yes, but how much can I do with it?
eCommerce
Catalogue
Party-Management
Order- & Return
Work-Effort
AP- / AR
Sales-Force Automation
Marketing
Service & Call Center
Human Resources
Warehousing
Delivery
Manufacturing
Project Management
Business Intelligence
Application Layer
Asset Main.
Catalogue
CMS
Work Effort
Order
Accounting
Facility
Manufacturing
Human Res. BI
General Framework
Service Engine
Workflow Engine
Events & CronJobs
Entity Engine
Data Model
Business Processes
Technologies
Java, Groovy, Bsh, Jython
Minilang – XML Scripting
Freemarker & Widgets
Databases
Built-in Tomcat
Development Tools

8. Wait! Where is the catch?
OFBiz is a Framework with very sophisticated Applications
OFBiz is not an out of the box eCommerce Software
OFBiz requires you to reduce where appropriate

9. So who is the target group?
Mid- to largesize businesses
with a strong development team
and independent sales team

10. How can we meet the target group?
Rescope the backoffice for different target groups
Redefine the framework structure (OFBiz Extras)
Simplify the CMS
Show less – make it usable
Keep the target group in mind (developers & companies)
Keep It
Simple,
Stupid!