1. Expert Opinion Here comes the science! ------
Persuasive Devices: Looking at THREE of the devices that advertisers use to sell their products.
Slogans
Facts/Statistics 8 out of 10 owners said their cats preferred it… 98% of people asked said they liked it…
Expert Opinion Here comes the science!
Liz Hillier: Persuasive Devices One: 2011

2. Skills Needed (Key of Symbols)
Identify
Evaluate
Compare (+)
Contrast (-)
Liz Hillier: Persuasive Devices One: 2011

3. By the end of this lesson I will…
Must be able to identify 3 different persuasive techniques in TV adverts (Level 4+)
Should be able to evaluate the effectiveness of these three persuasive devices in TV adverts.
(Level 5+)
3. Could be able to compare (+) and contrast (-) the effectiveness of these three persuasive techniques in 2 TV adverts. (Level 6+)
Liz Hillier: Persuasive Devices One: 2011

4. What do I already know? Starter Task
Persuasive Device
Post-It
Post-it
Why do you think advertisers
use this device?
Where have you seen this device?
Can you give examples of this device?
Liz Hillier: Persuasive Devices One: 2011

5. What do I already know? Part One
Time: 5 Minutes Group One: Using Post it Notes, add what you already know about slogans to the A3 sheet of paper. Group Two: Using Post it Notes, add what you already know about Facts/Statistics to the A3 sheet of paper. Group Three: Using Post it Notes, add what you already know about Expert Opinion to the A3 sheet of paper.
Liz Hillier: Persuasive Devices One: 2011

6. What do I already know? Part Two: Groups Move On!
Time: 5 Minutes Group Three: Using Post it Notes, add what you already know about slogans to the A3 sheet of paper. Group One: Using Post it Notes, add what you already know about Facts/Statistics to the A3 sheet of paper. Group Two: Using Post it Notes, add what you already know about Expert Opinion to the A3 sheet of paper.
Liz Hillier: Persuasive Devices One: 2011

7. What do I already know? Part Three: Groups Move On!
Time: 5 Minutes Group Two: Using Post it Notes, add what you already know about slogans to the A3 sheet of paper. Group Three: Using Post it Notes, add what you already know about Facts/Statistics to the A3 sheet of paper. Group One: Using Post it Notes, add what you already know about Expert Opinion to the A3 sheet of paper.
Liz Hillier: Persuasive Devices One: 2011

8. Whole Class Feedback from Starter Task
What do I already know?
Whole Class Feedback from
Starter Task
Liz Hillier: Persuasive Devices One: 2011

9. Do you know what advert this product is advertising? How can you tell?
Liz Hillier: Persuasive Devices One: 2011

10. Liz Hillier: Persuasive Devices One: 2011
Cheryl Cole: Loreal: Task: Annotate Persuasive Devices that you recognise on this advert.
Liz Hillier: Persuasive Devices One: 2011

11. Liz Hillier: Persuasive Devices One: 2011
Let’s watch the Cheryl Cole TV Advert that goes alongside the picture advert you have just annotated
Whilst watching the advert identify: (Reading: Level 4)
The use of facts and statistics.
The use of expert opinion.
The use of a slogan.
Liz Hillier: Persuasive Devices One: 2011

12. Liz Hillier: Persuasive Devices One: 2011
Let’s watch the Cheryl Cole TV Advert that goes alongside the picture advert you have just annotated
Click on the advert to begin
Liz Hillier: Persuasive Devices One: 2011

13. Let’s watch the Cheryl Cole TV Advert again
Whilst watching the advert during this second viewing evaluate the effectiveness of : (Reading: Level 5+)
The use of facts and statistics.
The use of expert opinion.
The use of a slogan.
Liz Hillier: Persuasive Devices One: 2011

14. Liz Hillier: Persuasive Devices One: 2011
Let’s watch the Cheryl Cole TV Advert that goes alongside the picture advert you have just annotated
Click on the advert to begin
Liz Hillier: Persuasive Devices One: 2011

15. Liz Hillier: Persuasive Devices One: 2011
Compare (The same +) Contrast (Differences - ): Watch the following adverts as a whole class. Briefly jot down any persuasive features that you identify
Comfort Family: 2011
Butchers Superior: 2011
Click on the adverts to begin
Liz Hillier: Persuasive Devices One: 2011

16. Complete the worksheet
Comparing and Contrasting different persuasive devices in TV Adverts.
Liz Hillier: Persuasive Devices One: 2011

17. Liz Hillier: Persuasive Devices One: 2011
Extension: Storyboard one of the adverts in 6 frames and decide on the camera angles
Choose an advert and watch it again a couple more times.
List the six most important parts of the advert from beginning to end.
Choose the camera angles that you
will need (see next slide)
Storyboard the advert in 6 frames. Don’t forget to add the narrative to each frame.
Liz Hillier: Persuasive Devices One: 2011

18. Liz Hillier: Persuasive Devices One: 2011
Low Angle
Long Shot
High Angle
Medium Shot
Side Angle
Close-Up Shot
Two-Shot
Close-Up Shot
Bird’s-Eye Shot
Liz Hillier: Persuasive Devices One: 2011

19. In these boxes draw your image
Storyboard Template 1.
In these boxes draw your image 2. 3.
In these boxes write your narrative (include the camera shot-type and why it’s been chosen). 4. 5. 6.

20. Interactive Plenary: Introduction to Advertising1 3 4 2
Click on one of the above numbers

21. One
What three things have I learned about different persuasive techniques during this lesson?
Back to Main Menu

22. Two
Can I give 3 examples of the persuasive techniques that I have learned about?

23. Three
Do you think some persuasive techniques are more effective than others? Why?

24. Four
Why do you think that companies want to use these 3 types of persuasive techniques in their advertising?