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2. Technical Partner Presentation - Supporting Slides Oct. 2013
OpenScape Business
Technical Partner Presentation - Supporting Slides
Oct. 2013

3. Agenda SMB Market Trends and Challenges The OpenScape Business Answer
Networking & Deployment
Sales Structure
The OpenScape Business Answer
Support Included
One Architecture
Partner Sales Support
UC Solution and Features
Key Takeaways
Solution Manageability
Copyright © Unify GmbH & Co. KG All rights reserved.

4. SMB market shows room for improvement with communications, and SMBs plan
$8 Billion
SMB’s use many tools
Interest in UC is growing
Addressable opportunity for the SMB TDM/IP Market in 2012
100%
Most SMBs are still using ‘traditional’ tools to collaborate
80% 80 60 40 20
of SMB’s currently implementing or planning to implement UC
Phone
Phone Conferences
Big opportunity to improve teams
Customer Service is key
Interest in IP is growing
25%
Interest in IP is growing
Only a very few SMBs have formal team performance management systems in place
55% of respondents want to improve customer service by improving or upgrading their contact center environment 8%
Copyright © Unify GmbH & Co. KG All rights reserved.

5. SMBs can leverage UC to better equip employees and focus on Revenue
What’s important? To find people quickly
What’s important?
Never missing a message from a customer or coworker
What’s important?
Not wasting time transferring data
A shipment is heading to the warehouse – Who will receive it?
A deal will close if the owner can talk to the prospect – Can I reach the owner in time
A multi-tasking sales person won’t miss a voice or fax message because they will automatically appear via
Law firms can track voice communications automatically.
If a customer calls, their CRM data will automatically open on your desktop
Presence Saves Time
A Single Inbox
Integration Can Help 32
Mins
Average time saved because UC helps you to find the person you need on the first attempt 43
Mins
Average time saved by managing s, voic s and faxes from one inbox 3
Benefits
1- Time Savings
2- Better Accuracy
3- Real-Time Data Access
Copyright © Unify GmbH & Co. KG All rights reserved.

6. Research results: SMB customers are looking at 6 key elements to ensure success
Ease of Installation/Support: System that easily allows the implementation of UC, migration to IP and upgrades with little risk or complex installations
Scalability: A simple Voice and UC solution that grows with their business
Mobility/Distributed Workforce: Experience independent mobility and collaborate anywhere
Management of Operational Costs: Investment protection by migration
Productivity and Customer Service: Boost employee productivity and get more done, while serving customers and employees even better to increase retention and loyalty
Support: Vendor-backed service support inclusive in product for added peace of mind
Copyright © Unify GmbH & Co. KG All rights reserved.

7. How these 6 elements will driver higher margin (UC) business for you
Ease of Installation/Support: Leverage your knowledge and training on H3K and OSO to bring customers into the UC World with minimal effort
Scalability and Flexibility: Customer Relationship Management, mid- and long- term, starting with Voice and easily bringing customers into the UC World
Mobility/Distributed Workforce: Have the answers to how your customers can manage BYOD and bring them Presence and Social Media integration
Management of Operational Costs: Help Progressive SMBs utilize their IT budgets to invest in a modern UC solution at minimized cost because they can migrate existing investments instead of a rip and replace
Productivity and Customer Service: Show your UC and Contact Center competence, becoming a trusted partner to your customers
Support: With a simplified and all-inclusive license structure, benefit from Support and free software Upgradse for 3 years
Copyright © Unify GmbH & Co. KG All rights reserved.

8. Our own Experience in SMB
UC Sales OSO doubled in 2012
TDM is still dominating
65% to 35% IP
DECT as the preferred premise mobile solution
very sensitive price segment
Keep existing Infrastructure
Trend from Voice to modern UC
SMB market shows a very broad range of customer requirements
Copyright © Unify GmbH & Co. KG All rights reserved.

9. What does Unify SMB business look like today?
HiPath 3000 Installed Base
Attacking the “just change the PABX system” mentality and add feature values to make money
A worldwide global installed base with
over 500,000 systems, 12.5 million lines 1
Migrate
Innovative HiPath 3000 Customers
Customers requesting “state-of-the-art” UC by enhancing their current PABX System
A growing demand for UC attached to the HiPath 3000 by using OpenScape Office HX 2 +
Enhance
Acquire new customers
Those with a competitor’s phone system today or those looking for UC with flexible deployments
A growing demand on UC. More than 8000 activated base licenses for OpenScape Office 3
Transform
The SMB Market shows great business opportunities 4
Market Opportunity – Globally, there are 55M companies in this segment and the SMB is the fastest growing UC and telephony market segment where lines are growing at 4.6% (Source: SMB Market Book)
Why not address these needs with a single solution?
Copyright © Unify GmbH & Co. KG All rights reserved.

10. OpenScape Business combines the best of our SMB products
Common Platform
Flexible Upgrading
Standard Devices
The perfect solution for SMBs is OpenScape Business
OpenScape Business -The most flexible and unified investment
Copyright © Unify GmbH & Co. KG All rights reserved.

11. Ease of Installation/Support Serviceability & Productivity
OpenScape Business addresses SMB customer needs Unmatched in value, scalability and ease of installation
Feature
Ease of Installation/Support
Scalability
Mobility
TCO
Serviceability & Productivity
Differentiators
Full UC solution
More UC functionality in one box than any other vendor
Embedded UC regardless of Voice Infrastructure (TDM / IP)
Supports All Devices and Clients
Available on more mobile platforms than competitors
Has Apple Mac OS client, where other vendors only have Web-based solutions
Supports Dual-Mode, WLAN, DECT/Wireless DECT
ONE Solution Architecture
No rip and replace to upgrade from voice to UC, add more functionality, or to support more users
Single UCC Domain
Ease of Management
Easy to support with Web-based management tools
Flexible licensing on-line
Flexible deployment
All-in-One Appliance or virtualized option with Software
Copyright © Unify GmbH & Co. KG All rights reserved.

12. Agenda SMB Market Trends and Challenges The OpenScape Business Answer
Networking & Deployment
Sales Structure
The OpenScape Business Answer
Support Included
One Architecture
Partner Sales Support
UC Solution and Features
Key Takeaways
Solution Manageability
Copyright © Unify GmbH & Co. KG All rights reserved.

13. OpenScape Business Simplifying how SMBs adopt and leverage UCC
OpenScape Business Unified Communication
UCC for Standalone and Multisite environments
Voice, Presence, Conferencing, Contact Center, Messaging, IM, Mobility, Fax
UI Integration OpenScape Web Collaboration
All-in-One UCC for SMBs
Unified Design: Common SW & HW solution across all deployments
Reduced and optimized hardware: One main board for UC, VoIP & Data integrated
All-In-One solution supporting all interfaces: Full IP, digital- , analog-, DECT- Voice & UCC
ONE Solution Architecture
Generate value with the easiest path from Voice to UCC (on-board UC)
Investment Protection & Migration: Keep the box & phones, just change the board
Make money: Fulfill the customer’s needs perfectly with one product
For our
Partners
Copyright © Unify GmbH & Co. KG All rights reserved.

14. OpenScape Business What is new with OpenScape Business Phase 2 ?
Integrated Applications & Networking
OpenDirectory Service with external database access
Application Launcher
Multimedia Contact Center
OpenStage GateView
CSTA 3rd Party Connectivity
Professional UCC Clients
myPortal for Outlook
myPortal for Desktop
myAttendant (Attendant Console)
myAgent (Contact Center Client)
myPortal Smart enhancements
New enhanced deployment options
UC Booster Card for up to 150 professional UC User
UC Booster Server for up to 500 professional UC User
OpenScape Business S, pure Voice & UCC Software Solution
UC Booster Card
für X3R / X5R / X8
UC Booster Server
für X3 / X5 / X8
OpenScape
Business S
Providing full blown and integrated UCC for additional sales opportunities
Copyright © Unify GmbH & Co. KG All rights reserved.

15. Providing ease of installation and support Using a common architecture across all deployments
All-in-one UC Appliance
OpenScape Business X3 / X5 / X8
Software UC
OpenScape Business S OR
Up to 500 users
Incl. “on board” UC Smart
Advanced UC Suite via:
Up to 500 users
Server-based UC with voice
Virtualization with VMware
Pre-Installed Systems
UC Booster
Card
UC Booster-
Server
UC Software X3 X8 X5
A common solution architecture across all deployments
Copyright © Unify GmbH & Co. KG All rights reserved.

16. Limiting HW costs and providing scalability between voice platforms, adding UC to grow business
UC Booster Card UC Suite for up to 150 Users
Advanced UCC for X3R / X5R / X8
Plug & play sub board
Completely pre-installed, UCC Installation Wizards
Plugged on option board slot
UC Booster-Server UC Suite for up to 500 Users
Advanced UCC for X3 / X5 / X8 for up to 500 Users
UC Software Expansion Server Based or virtualized
Same administration interface as UC Booster Card
Business S UC Suite incl. Voice for up to 500 Users
All-in-one UC PBX as a pure software solution
Virtualized or server based
Virtualization with VMware
UC Software
Both UC Booster Options are fully integrated in the database and administration of OpenScape Business
Copyright © Unify GmbH & Co. KG All rights reserved.

17. It‘s All In: Reducing Hardware Complexity
OpenScape Business Next generation technology with integrated “on board” UC
One UC Mainboard for X3 & X5 (OCCM/R)
UC Smart Client , incl. Voic , full VoIP & Data integrated
8 UPO/E, 2BRI, 4FXS, DECT
8 DSP Channel “on board” for TDM to IP switching
SW preinstalled on SDHC card
USB Slot for easy backup & restore options
MoH: via Wave-File, day/night, analog Port, Audio In Port
One UC Mainboard for X8 (OCCL)
UC Smart, incl. Voic , full VoIP & Data integrated
8 DSP Channel Resources “on board” for TDM to IP Switching
SW preinstalled on SDHC card
USB Slot for easy backup & restore options
MoH: via Wave-File, day/night, analog Port, Audio In Port
It‘s All In: Reducing Hardware Complexity
Integrated on the new UC Mainboard: HG1500, EVM, CMS, SSDP, LIM, myPortal for Mobile/Tablet
Copyright © Unify GmbH & Co. KG All rights reserved.

18. Leverage existing investments Innovative Migration for your existing HiPath 3000 V9 & OSO HX / LX
Easy migration path for HiPath 3000 (incl. OpenScape Office HX) customers – Exchange your mainboard
Migration Path for OpenScape Office LX Customers
Free of charge upgrade license
Investment Protection –
Keep your hardware, phones and cables
Flexibility to move from TDM to IP
Exchange your mainboard
Upgrade to full featured UCC and use Presence, Fax, Conferencing, Contact Center and much more
Copyright © Unify GmbH & Co. KG All rights reserved.

19. New Features for Your Installed Base Migrate HiPath 3000 V9 base to full Unified Communication
Keep the box & change the board, upgrade via
SW license to integrated UC Smart
Up-Sell Opportunities
Upgrade to OpenScape Business
with the UC Server Card to get
the entire Advanced UC feature set
Generate Additional Business
Enhance to full Unified Communication
Reuse existing
HiPath 3000 interfaces,
option boards & Phones
A huge installed base of HiPath 3000 worldwide
more than existing HiPath 3000 systems worldwide
Copyright © Unify GmbH & Co. KG All rights reserved.

20. Agenda SMB Market Trends and Challenges The OpenScape Business Answer
Networking & Deployment
Sales Structure
The OpenScape Business Answer
Support Included
One Architecture
Partner Sales Support
UC Solution and Features
Key Takeaways
Solution Manageability
Copyright © Unify GmbH & Co. KG All rights reserved.

21. Packaged UC: UC Smart and UC Suite Embedded and boosters/software
Presence including status-based announcements
Favorites including Call Status
Call Journal
Visual Voic Control (with Voic license)
Voic to Service
Ad Hoc Conferencing
Directory Access
Chat & Reminder
For Apple MAC OS & Windows
myPortal Smart
Integrated on the new UC Mainboard,
per User License
UC Smart
Embedded
myPortal for Outlook
Per User License
Requires Booster Card/Server, Business S
Visual Voic Control (with Voic license)
Directory Search
Favorites & IM
Call History
Visual & Audio Presence
myPortal for Mobile/Tablet (requires Mobility User license)
Rule Management
Personal IVR
Live Call Recording
Call Me
Calendar Integration
Desktop Dialing
+ Outlook Integration
More UC
UC-Conference
Requires UC Suite
Boosters/Software
UC Suite
Visual Voic Control (with Voic license)
Directory Search
Favorites & IM
Call History
Visual & Audio Presence
myPortal for Mobile/Tablet (requires Mobility User license)
+ Rule Management
+ Personal IVR
+ Live Call Recording
+ Call Me
+ Calendar Integration
+ Desktop Dialing
UC-Fax
Requires UC Suite
myPortal for Desktop
Per User License
Requires Booster Card/Server,
Business S
Copyright © Unify GmbH & Co. KG All rights reserved.

22. OpenScape Business Updated features and clients
OpenScape Business Unified Communication
Anwender-Clients und Groupware
myPortal Smart,myPortal for Desktop,
myPortal for Outlook, myPortal for Mobile/ Tablet
Voice- und Video-Clients all OpenStage HFA, T & SIP devices,
Video with OpenScape Personal Edition SIP
Multichannel Contact Center available now for all deployment models
Attendant Console & Applications
myAttendant & OSBiz Att enhancements
OpenStage GateView, Application Launcher
Copyright © Unify GmbH & Co. KG All rights reserved.

23. OpenScape Business UC Clients suitable for any workplace
Desktop Clients
Mobility Client
myPortal Smart
The powerful entry into the world of UC
For office based users with the most common OS (Windows & MAC)
myPortal for Mobile
myPortal for Tablet
For mobile users – offering UC everywhere on almost every device
Desktop & Groupware Integration
On the Phone
myPortal for Outlook & Desktop
Full feature diversity on the Desktop or integrated into Outlook
myPortal for Outlook
The perfect solution for users of Microsoft
Outlook
myPortal for OpenStage
Allowing office based workers fast change of their presence status and fast & comfortable access to their voice mail box
Copyright © Unify GmbH & Co. KG All rights reserved.

24. OpenScape Business Powerful UC Smart already “on board”
Provides a simple process to move from Voice to UC with integrated “on board UC Smart” available for
X3, X5 and X8
myPortal Smart
Presence incl. status based announcements
Favorites incl. Call Status
Visual Voic Control
Voic to Service new!
Ad Hoc Conferencing
Directory Access
Chat
Reminder
For Apple MAC OS & Windows
Integrated on the new UC Mainboard for up to 50 Users
Copyright © Unify GmbH & Co. KG All rights reserved.

25. Powerful Voice & UC Feature Values embedded in the box
Embedded UC – Product enhancements Access your desktop and voice control from anywhere
Voic – Fully integrated into UC Smart
up to 300 Voic boxes
6 Channels, 32h recording
TUI or UC Smart controlled
Voice Quality G.711 Wave
Enhanced password security
Announcement port start/stop or Loop
Group Mailbox (MWI to all members)
Auto Attendant - No need for additional hardware
up to 100 Auto Attendant Mailboxes
Multi Level Attendant , AA to AA, Mailbox or numbers
4 Auto Attendant Greetings for: night/day, manual selection, etc.
Powerful Voice & UC Feature Values embedded in the box
Copyright © Unify GmbH & Co. KG All rights reserved.

26. Personal Notification Personal Auto-Attendant
OpenScape Business UC Suite myPortal for Desktop and myPortal for Outlook
Web-Collaboration
Call Recording
Integrated Presence
Visual Voic
Fax Mailbox
Call Journal
Outlook Integration
Directory Access
Favorites
Drag & Drop Conference
Instant
Messaging
Call Pop-Ups
One Number Service
Personal Notification
Social
Media
Personal Auto-Attendant
Dial per Mouse Click
Mobility
Speed up your communication with a comprehensive UC feature set integrated into the familiar Microsoft Outlook interface
UC Suite available with UC Booster Card, Booster Server or Business S
Copyright © Unify GmbH & Co. KG All rights reserved.

27. myPortal for Mobile/Tablet and Application Launcher Integrated in the main board – No additional hardware needed
myPortal for Mobiltelefon/Tablet
Application Launcher
The OpenScape Business user interface for mobile employees using smartphones or tablets with a graphical user interface such as:
iPhone, Blackberry, Nokia, Android and Windows Mobile
Open browser based approach for all other mobile phones or tablets - No dedicated applications need to be loaded on the mobile device
Enhanced UC feature set for managing calls directly from the mobile phone (incl. conferencing, consultation and call transfer)
No need of a parallel fixed phone anymore with the new mobility user license
Start customers business application via batch or HTTP/S Command
Access to LDAP & OSO based directories for name resolution. Access:
Bath File Execution -CRM applications, Microsoft Lync, messages
URL Execution – online phone books, Google Maps
Copyright © Unify GmbH & Co. KG All rights reserved.

28. OpenScape Business attendant and BLF Stand-alone or network-wide presence support with BLF server
Display and change presence status on Attendant BLF
Show BLF with Feature keys ( Hold, Day/Night )
New Phonebook : System Speed dial
"All in one window" for small systems
Support of OpenStage 30T
Network wide “Call Status” & Presence View for up to 4 Nodes (with BLF Server), more on a PSF base
Different Skin variants
OpenScape Business BLF (Busy Lamp Field)
Network-wide Call Status & Presence view for up to 4 Nodes
Display Presence status for other users & Change own Presence
Up to 50 Business BLF Users per node
Caller Journal in/out
Dial via Web Service Interface (CTI Control)
Business BLF is a “Stand-Alone” Application, BLF Server for network-wide use
Copyright © Unify GmbH & Co. KG All rights reserved.

29. OpenScape Business Attendant Console myAttendant
The Attendant Console myAttendant for UC Suite
myAttendant for operators to handle calls fast and efficient and for the managing of teams
Stay in control of your business and see at a glance who is available, and who is not
UC Suite available with UC Booster Card, Booster Server or Business S
Copyright © Unify GmbH & Co. KG All rights reserved.

30. OpenScape Business On-Premise Mobility Solutions DECT & DECT IP
DECT „Classic“
Strong feature set and GUI known from HP3000
DECT Light integrated on X3 and X5 Motherboard
7 x Base Stations / 32 User for X3 and X5 NEW
SLC 16N for X5 (wall) and X8(SLCN) supported
CMA for DECT Light for X3 and X5, in case multiple base stations are needed
No need for CMS anymore NEW
No need of BS4-Channel license anymore. All channels can be used
License per handset. NEW BS
DECT IP
BS3
BS4
DECT IP
Phonebook via LDAP
Call waiting and call forwarding
Caller Name on display and differentiation of calls (internal/external)
Message Waiting Indication
UC Smart Support for DECT and DECT IP – No need of specific BS4-Channel licensing anymore
Copyright © Unify GmbH & Co. KG All rights reserved.

31. OpenScape Business Full range of UC enabled Devices and Voice Clients
OpenStage HFA, SIP and T - secure and reliable advanced phones
Migration of existing optiPoint Phones possible
OpenScape Business Full range of UC enabled Devices and Voice Clients
OS OS OS OS OS OS OS IP35/55 (SIP)
Mobile UC
CMI, IP DECT and WLAN
Soft Clients
Copyright © Unify GmbH & Co. KG All rights reserved.

32. OpenScape Business UCC Integration of OpenScape Web Collaboration Services
OpenScape Web Collaboration launched via OpenScape Business User Interface
Full-featured OpenScape Web Collaboration solution specifically packed and embedded for SMBs
Launched via OpenScape Business Drag & Drop Conferencing Service or from call pop-up window
Simple, intuitive interface with one-click access to all features
Integrated text, data, web, and multi-party H.264 desktop video conferencing
Mobile client that runs on any smartphone device including iPhone, iPad, iPod Touch and Android clients
Highly secure 256-bit AES encryption
On-premise deployment model, that can be installed quickly, cost- effectively, and with minimum IT resources
OpenScape Web Collaboration requires a Windows Server
Available with UC Suite (UC Booster Card/Server or Business S)
Weitere Informationen zu OpenScape Web Collaboration im SEBA-Portal
Copyright © Unify GmbH & Co. KG All rights reserved.

33. OpenScape Business Introducing Open Directory Services
Open Directory Services for business process integration
Datenbank-
Connector
SQL
Open Directory Service (ODS) is an embedded solution within OpenScape Business to provide flexible connectivity to external customer databases & client applications
Access to all OSBiz directories from 3rd party applications, OpenStage or IP-DECT through an embedded LDAP Server interface
Connection to multiple external databases:
PostgreSQL
Microsoft SQL Server 2000 / 2005 / 2008
Sybase SQL Server V10 and later
Combines internal OSBiz directories and external databases into a single unified search engine UI
Easy to manage and configure through well-known OpenScape Business Web based Management
Available with UC Booster Card/Server or Business S
Unified directory access
Access to OSBiz
phonebook
ODS
ODS
Open Directory Assistant
Copyright © Unify GmbH & Co. KG All rights reserved.

34. OpenStage Gate View Integrated surveillance solution with OpenScape Business
OpenStage Gate View - deliver affordable surveillance for SMB
OpenStage Gate View is a user-friendly, security solution offering real-time video surveillance to observe or control your business from any location
Control and observe via real-time video on broad range of device options
PC Desktops (web-client)
OpenStage 60
iPhone/iPad - OpenStage Gate View app
Range of certified IP web-cameras available (click here for more information)
Support of flexible video recording to secure and observe important areas (e.g. entrance hall, parking lots, doors, etc.)
Video-control entrance areas and grant access via OpenStage phones together with video door-phone solutions
Available with UC Suite (UC Booster Card/Server or Business S)
Copyright © Unify GmbH & Co. KG All rights reserved.

35. OpenScape Business Contact Center
OpenScape Business with UC Suite Integrated Contact Center – Improving Customer Services
OpenScape Business Contact Center
Integrated Multimedia Contact Center Deliver the complete range of customer engagement options (voice, , fax, chat)
Intelligent routing capabilities Maximizing “first contact resolution” with integrated skill-based, CLIP or VIP routing to always ensure reaching the right agent
Business Process Integration Connectivity to external customer databases and launch of 3rd party CRM applications
Easy Management & reporting Integrated Administration tools to allow easy contact center setup incl. call flows, announcements and customized reporting
Copyright © Unify GmbH & Co. KG All rights reserved.

36. Agenda SMB Market Trends and Challenges The OpenScape Business Answer
Networking & Deployment
Sales Structure
The OpenScape Business Answer
Support Included
One Architecture
Partner Sales Support
UC Solution and Features
Key Takeaways
Solution Manageability
Copyright © Unify GmbH & Co. KG All rights reserved.

37. OpenScape Business NEW integrated features The most integrated UC with ease of management
Voic
Auto Attendant
Application
Launcher
MyPortal for
Mobile/Tablet
UC Smart
Embedded UC
OpenScape
Business
Intuitive Management
Common Architecture
Centralized Management
Flexible
Deployment
Stand-alone or Network-wide
Presence Support with BLF
Simplified
Licensing
WBM for
Licensing
Copyright © Unify GmbH & Co. KG All rights reserved.

38. Pre Installed system and UCC
Serviceability and manageability improvements WBM and wizards make things easy – no need for a robust IT staff
Less effort needed to bring H3K or OSO service technicians to the OpenScape Business level
Central Licensing within WBM for network-wide easy move and changes
Licenses can be shifted within the network without CLS
Easy Migration Path to exchange HiPath 3000 to OpenScape Business
Common SW setup – One Installation DVD Media for server-based deployments
Intuitive wizards for voice and UC simplify the setup and configuration
Reuse of existing extension boards for TDM, DECT SLC cards and IVM
SSDP ready – Improved remote and secure serviceability
Centralized
Management
Installation Wizards
Pre Installed system and UCC
Server PlugIn
No Linux
know-How required
Reuse of existing
extensions cards
Copyright © Unify GmbH & Co. KG All rights reserved.

39. Agenda SMB Market Trends and Challenges The OpenScape Business Answer
Networking & Deployment
Sales Structure
The OpenScape Business Answer
Support Included
One Architecture
Partner Sales Support
UC Solution and Features
Key Takeaways
Solution Manageability
Copyright © Unify GmbH & Co. KG All rights reserved.

40. OpenScape Business Networking The powerful evolution of HiPath 3000 and OpenScape Office
Powerful OpenScape Business Voice and UC Networking capabilities
Voice and UC Networking is important for SMBs
Benefits
Many Businesses have multiple locations (branches, sales offices, etc.) or offices on a single campus
Site expansion is also typical as small and medium sized businesses grow
The need to communicate and collaborate as one entity is especially critical for smaller companies trying to compete with large enterprises
Always know the availability of your colleagues in other locations
Stay within reach of your colleagues and customers from any device and location
Managing a single UC domain vs. multiple redundant standalone deployments
OpenScape Business Voice and UC Networking
Growing demand on SMB customers with multi-site environments
Copyright © Unify GmbH & Co. KG All rights reserved.

41. OpenScape Business Networking Voice and UC Networking scenarios
OpenScape Business Deployments
Networking with Large Enterprise
Multiple networked OpenScape Business X3/X5/X8
Voice Networking
UC Networking with UC Booster Card/Server
Mixed OpenScape Business X3/X5/X8 with OpenScape Business S
UC Networking with UC Booster Card / Server
OpenScape Business S utilizing OpenScape Business X3/ X5/X8 as a gateway
Single or Multi Gateway Option
OpenScape Business SIP Interconnection
Connection of certified 3rd Party SIP Applications
OpenScape Business X3/X5/X8 networked with HiPath 4000 V6
OpenScape Business networked with OpenScape Voice (planned)
A broad range of Voice and UC networking capabilities for multi-site SMBs
– The right networking solution depending on customer requirements
Copyright © Unify GmbH & Co. KG All rights reserved.

42. Save costs & energy, reduced hardware complexity
OpenScape Business Voice & UC Networking Multiple networked OpenScape Business X3/X5/X8 and Business S
Voice Networking OpenScape Business X3/X5/X8 & S
up to 32 Nodes (more on PSF base)
Up to 1000 Users in a network (more on PSF base)
UC Networking with OpenScape Business X3/X5/X8 & S
Up to 8 Nodes (more on PSF base)
Requires Booster Card / Server per system
Network-wide License Shifting
License Shift the easy way via WBM – no CLS needed
UC Suite/Smart User, IP User, TDM User, Voic User, etc.
Network-wide installation and administration via WBM (Wizards)
As known from OpenScape Office, enhanced Wizard Functionality
No need of HiPath 5000RSM anymore
A common network-wide solution architecture: centralized management & licensing
Save costs & energy, reduced hardware complexity
Copyright © Unify GmbH & Co. KG All rights reserved.

43. OpenScape Business UC Networking UC Suite Features in the Network
Voice supported presence management (presence visibility)
Network-wide call status (ringing, on call, active mobile device)
Call Pick Up via myPortal
Instant Messaging including multi user chats
Drag & Drop Conferencing in the network
Network-wide Web Collaboration (with Desktop Sharing & Video)
Voic forwarding in the network
Business Attendant and myAttendant change presence status for all users
System-wide internal directory and favorites
External directories via Open Directory Services
Integration into MS Exchange calendar and public folders
XMPP based presence & chat support to external partners
Providing network-wide busy lamp indication on DSS Phone Keys
UC Suite mit X3/X5/X8
UC Booster-Card and/ or -Server
OpenScape Business S
Copyright © Unify GmbH & Co. KG All rights reserved.

44. OpenScape Business Survivability options
OpenScape Business Survivability – It is your choice
High Availability Server HW
X3/X5/X8 failover - survivability
VMware – High Availability
Dedicated Standard Industry Server
Redundant power supply
Linux SW based redundant hard disks (RAID) two physical HD’s recommended
ECC RAM to detect and correct RAM errors
OpenScape Business S to X3/X5/X8 failover scenario, when OpenScape Business X3/X5/X8 is used as gateway
In case of Business S emergency, OS IP devices will automatically re- register via second standby registration setting towards existing X3/X5/X8 system
Voice functionality can be used during the emergency mode
Monitors and detects virtual machines for “guest OS” failures and automatically starts virtual machines
Detects server failures automatically, using a “heartbeat” on servers
Restarts virtual machines almost instantly without human intervention on a different physical server
In case of fail over Business S will restart immediately with existing configuration; no further licenses needed
Copyright © Unify GmbH & Co. KG All rights reserved.

45. Virtualization Enabling IT so that it is always on
OpenScape Business S and UC Booster Server Software based UC Solutions for SMB’s allowing Virtualization
Benefits and motivation of virtualized environments:
Reduction of physical Server-Parks -> HW costs, Space
Re-organization due to server rank-growth (server farms got out hand)
Need of Centralized Management due to high number of applications
Enhanced reliability
Ease of Data Backup and Restore
Scalability
Monitoring
Re-use of old OS systems in a virtual environment
Green IT aspects (One Server needs less power)
Reduced Service Hours
OpenScape Business
supports virtualization
with
Copyright © Unify GmbH & Co. KG All rights reserved.

46. Agenda SMB Market Trends and Challenges The OpenScape Business Answer
Networking & Deployment
Sales Structure
The OpenScape Business Answer
Support Included
One Architecture
Partner Sales Support
UC Solution and Features
Key Takeaways
Solution Manageability
Copyright © Unify GmbH & Co. KG All rights reserved.

47. OpenScape Business Licenses The most flexible licensing structure for individual use
Partner Benefits
Greater flexibility and ability to tailor the solution according to customer requirements
Reduce Partner & Distributors inventory by reducing prices for hardware components
Change from HW to SW Business. Licenses can be ordered from Unify within an hour; no need for stock
Positive financial impact for all Partners
All licenses can be shifted within the WBM – no need for complex shift on CLS anymore
Reduced license complexity due to a common OSBiz architecture for all deployments (X3/X5/X8 & UC Booster Card/Server, Business S)
Customer Benefits
Tailored to customer needs: Customers are only paying for the functionality they are using
UC for up to 50 Users is simply a matter of activating an additional license, no need for additional HW
Licenses can be activated easily via Remote
Easy upgrade options from UC Smart to UC Suite if a customer wants to have more
A flexible licensing structure from entry level Voice to advanced level UC to address every customer’s budget
Copyright © Unify GmbH & Co. KG All rights reserved.

48. OpenScape Business Reduced complexity
Only one base package across all deployments
No need for BS4-Channel License anymore
Channel per
voice trunk
No need for complex B-Channel Licensing for HG anymore
DSP
No need for a Contact Center Base license anymore
Basis
Copyright © Unify GmbH & Co. KG All rights reserved.

49. Flexible License Structure UC Smart: Voice & UC integrated on the UC Mainboard
OCCL für X8
OCCM für X3&X5
UC Mainboard
myPortal Smart
Integrated on the new UC Mainboard,
per User License
Presence incl. status based announcements
Favorites incl. Call Status
Call Journal
Visual Voic Control incl. VM to (with Voic license)
Ad Hoc Conferencing
Directory Access
Chat & Reminder
For Apple MAC OS & Windows
myPortal for Mobile/Tablet (with Mobility User license)
Voice
up to 300 Voic boxes
6 Channels, 32h recording
Voic User
Integrated on the new UC Mainboard, per User
TUI or Smart UC controlled
High Quality Voice G.711
OpenScape Business Trunking-License per Channel (for SIP -and PRI Provider)
IP-User
for HFA & SIP Phone
TDM-User
UP0E, analogue, DECT, ISDN Phones
Mobility User
Cell & Smart Phone Integration
Desk Sharing User
Per User Log-In
OpenScape Business Base license
One order position for X3/X5/X8 and Business S
Copyright © Unify GmbH & Co. KG All rights reserved.

50. Flexible License Structure UC Suite: Advanced UC with UC Booster Card/Server, Business S
myPortal for Outlook
Per User License
Requires Booster Card/Server, Business S
myPortal for Desktop
Requires Booster Card/Server,
Business S
UC-Conference User
Requires UC Suite
UC-Fax User
UC Booster-Server
UC Booster-Karte
More UC
Common feature set of myPortal for Desktop and Outlook
+ Rule Management
+ Personal IVR
+ Live Call Recording
+ Call Me
+ Calendar Integration
+ Desktop Dialing
Visual Voic Control (requires Voic license)
Directory Search
Favorites & IM
Call History
Visual & Audio Presence
myPortal for Mobile/Tablet (requires Mobility User)
OpenScape Business Trunking-License per Channel (for SIP -and PRI Provider)
IP-User
for HFA & SIP Phone
TDM-User
UP0E, analogue, DECT, ISDN Phones
Mobilty User
Cell & Smart Phone Integration
Desk Share User
Per User Log-In
Voice
up to 500 Voic boxes
30 Channels, 150h recording
Voic User*
Requires UC Suite with UC Booster Card/Server, Business S, per User
TUI or UC Suite controlled
High Quality Voice G.711
OpenScape Business Base license
One order position for X3/X5/X8 (and Business S)
* The Voic license is the same as with UC Smart
Copyright © Unify GmbH & Co. KG All rights reserved.

51. Functional Licenses Add values for UC Mainboard, UC Booster Card/Server, Business S
Contact Center
System Level
Web Collaboration
Per Node
OpenStage Gate View
Per Camera
myAgent
Requires UC Booster Card/Server or Business S
Contact Center Reporting
Requires UC Booster Card/Server or Business S
OpenDirectory Connector
Per data base
Company Auto Attendant
Per Node
Contact Center
Requires UC Booster Card/Server or Business S
Contact Center Fax
Requires UC Booster Card/Server or Business S
UC & Voice Networking
Requires UC Booster Card/Server or Business S for UC networking
Xpr Compact Announcement
Requires Xpr. Compact Board
Upgrades
Xpr Compact Mobility
Requires Xpr. Compact Board
Xpr Compact Conferencing
Requires Xpr. Compact Board
Upgrade from
HiPath 3000 V9 (incl. HX*)
Upgrade myPortal Smart to myPortal for Desktop
User Level
Upgrade from
HiPath 3000 V5-V8
Upgrade myPortal for Desktop to myPortal for Outlook
myAttendant
Requires UC Booster Card/Server / Business S
Application Launcher
Requires UC Smart or UC Suite
Upgrade from
OSO V3 LX to Business S*
OpenScape Business Attendant
Requires optional UC Suite or Smart license
TAPI 120/170 User
Requires UC Booster Card/ Server, Business S
* Requires new Linux OS DVD
which can be ordered seperately (incl. 3 years software support)
OpenScape Business BLF
Requires UC Suite or Smart license
Copyright © Unify GmbH & Co. KG All rights reserved.

52. Agenda SMB Market Trends and Challenges The OpenScape Business Answer
Networking & Deployment
Sales Structure
The OpenScape Business Answer
Support Included
One Architecture
Partner Sales Support
UC Solution and Features
Key Takeaways
Solution Manageability
Copyright © Unify GmbH & Co. KG All rights reserved.

53. Inclusive Partner Support Meeting SMB Partners’ business needs
Product inclusive Support I Reliable and transparent SLA s I Software Upgrades
Included:
Expert Assistance Hotline in 4 languages: Priority phone access to Unify Level 2 expert engineers for immediate support needs
24x7 Self-service Web access to Real-time “Known Error” resolution repository
Ticket Management for seamless, closed-loop communication during incident handling
Remote Service Platform (RSP) - fast, secure remote access solution for partner technicians
Response SLA Priority 1: 1 hour
Software Upgrades
Knowledge Database*
Expert Assistance*
Ticket Management*
Remote Service Platform*
Partner
Software Upgrades*
Included in product price for 3 years
* Find Details in Partner Support description
Copyright © Unify GmbH & Co. KG All rights reserved.

54. Inclusive Partner Support Recurring revenue opportunity for partners, peace of mind for customers
Partner Benefits
Competitive vendor support offering, tangible re-sellable service features
Simple inclusive support offering – easy to process, no separate order handling
Reduced risk in deployment and support for the new solution elements
Reliable and transparent SLAs position partner as expert resource
Elevation of partner to trusted business advisor increases up-sell /renewal potential
Increased customer wallet share by offering a mix of own and Unify value add services.
Longer-term fixed recurring service revenue and margin potential
Customer Benefits
Peace of mind in the event of an issue with guaranteed support by Unify as the vendor
Enhanced customer satisfaction and loyalty
Trusted advisor will help SMBs keep up with the speed of business and their growing needs around communication solutions and corresponding services
Investment Protection and Stability in an otherwise ever changing business environment
Flexible Service models that complement the dynamics of the SMB business and their communication and support needs
Copyright © Unify GmbH & Co. KG All rights reserved.

55. Agenda SMB Market Trends and Challenges The OpenScape Business Answer
Networking & Deployment
Sales Structure
The OpenScape Business Answer
Support Included
One Architecture
Partner Sales Support
UC Solution and Features
Key Takeaways
Solution Manageability
Copyright © Unify GmbH & Co. KG All rights reserved.

56. SEN SMB solution overview Current view
Approach: Users
Up to 350 users, lead with OpenScape Business
users, lead with Enterprise Express
For user segment, consider legacy products of installed base or portfolio familiarity to determine productn
Approach: Voice
TDM – OpenScape Business
Approach: Virtualization
OSBiz –SW only
OS EE – SW (HW needed)
SMB / Mid-market
Advanced
UC&C
OpenScape Business
Up to 500 users
Enterprise Express
200 ~ 1,000 users
OpenScape Office MX/LX/HX
Up to 500 users
Ownership
Migration
Migration
HiPath 4000
350 to 10,000 users
Converged
TDM/IP
HiPath 3000
Up to 350 users
Subscribers
500
1,000
Copyright © Unify GmbH & Co. KG All rights reserved.

57. The SMB portfolio OpenScape Business at-a-glance
OpenScape Business Unified Communication
„All in One“-UC-Appliance X3 / X5 / X8
Virtualized SW UC Solution OpenScape Business S
OpenScape Office MX
All-In-One UC appliance solution
Supporting up to 500 users (IP, TDM, analog)
Incl. “on board” UC Smart
Advanced UC Suite via Booster Options
ITSP, SIP Trunking, BRI, PRI & analogue
Server based PBX including UC
Supporting up to 500 users (IP)
Advanced UC Suite
Virtualization with VMware
ITSP, SIP Trunking
All-In-One UC appliance solution
Supporting up to 150 users (IP, analog)
Advanced UC Suite
ITSP, SIP Trunking, BRI, PRI & analogue
UC Booster- Card oder -Server
Software Update coming in 2014 for
OpenScape Office MX HW X3 X5 X8
A common solution architecture across all deployments
Copyright © Unify GmbH & Co. KG All rights reserved.

58. Sales Enablement Overview OpenScape Business Market Introduction Training (MIT)
Goals and Details
Goal –Market Introduction Training (MIT) on new OpenScape Business offering. Content of MIT training to include:
Key Deliverables
Scripted Sales/ Presales presentation on OpenScape Business solution (English and German)
Sales/Presales web-based training (WBT) on OpenScape Business (English)
Post-course test (English)
Market Trends
Target Customers
Solution Architecture
Sales Plays
Positioning / GTM
Migration Strategies
Licensing
Sales resources
Sales Enablement Training Concept – Sales Enablement to partner with APT to deliver:
Training Dates
Launch Date – is June 3; MIT training to begin prior to Launch
Specific training dates TBD
Free Sales training will be available from the Training section of the SEBA Portal
English and German SVUs on OpenScape Business MIT for Sales and Presales audience
Recorded, on-demand WBTs post SVUs
Target Audience
Unify Sales and Presales
Indirect Channel Sales and Presales
Copyright © Unify GmbH & Co. KG All rights reserved.

59. Market Introduction – Simply update training for service eLearning and/or classroom
H3K technician- Voice only
H3K technician- Voice & UC
Classroom Upgrade 2 days
Incl. practical exercises OR
E-learning modules
Classroom OR
E-Learning
H3K Upgrade
2 days incl. practical
exercises
System overview and licenses
System installation and initial
Start up
Backup/restore and software
update
Classroom UC Smart
Classroom 1 day
Smart Voic
Service and Remote Service
Migration from H3K to OSBiz
Classroom UC Suite
Classroom 2 day
Copyright © Unify GmbH & Co. KG All rights reserved.

60. OpenScape Business Special channel partner opportunities
Chancen
Attractive on-boarding program to minimize a partners “time to money”
Demo packages (via Go Forward! Program)
OpenScape Business S Demo DVD - (ready to show OSBiz Live!)
SEBA to access Marketing tools
Digital Channel
Presentation/Datasheets
Competitive QRG
Flash Demo and Videos
Promotionen
Free 30 day Activation Period for all features (one time)
Free 90 day Evaluation for UC, CRM Integration and Contact Center
NextGen Migration Promotion for HiPath 3000 installed base and new OpenScape Office customers
Copyright © Unify GmbH & Co. KG All rights reserved.

61. Flexible License Structure Try & Buy Options
30 Days
Unlimited
Let customers fall in love with unlimited use of all OpenScape Business features
UC Suite features available with UC Booster Card/Server, Business S
Copyright © Unify GmbH & Co. KG All rights reserved.

62. Flexible License Structure Enhanced Try & Buy Options
Use the opportunity to order and install
the evaluation licenses free of charge
Use90Days
UC evaluation mode
After sale, drive customers curious about the UC Application values
UC Suite features available with UC Booster Card/Server, Business S
Evaluation
UC Smart / UC Suite Evaluation
UC Suite requiers Booster Card/Server, Business S
Incl. aller UC Smart and UC Suite feature set
myPortal Smart, myPortal für Desktop/Outlook,
UC Fax, UC Conference, myAttendant, etc. .
Contact Center Evaluation
Requires UC Booster Card/Server , Business S
Incl. aller Contact Center:feature set
64 Agenten, Fax, & myReports
OS Business Attendant Evaluation
Incl. all available Attendant features * *
CRM Evaluation
Requires UC Smart or UC Booster Card/Server. Business S
Incl. TAPI 120/170, OpenDirectory Service, Application Launcher*
OS Business BLF Evaluation
Incl. all available BLF features *
* can be used with UC Smart
Copyright © Unify GmbH & Co. KG All rights reserved.

63. Agenda SMB Market Trends and Challenges The OpenScape Business Answer
Networking & Deployment
Sales Structure
The OpenScape Business Answer
Support Included
One Architecture
Partner Sales Support
UC Solution and Features
Key Takeaways
Solution Manageability
Copyright © Unify GmbH & Co. KG All rights reserved.

64. OpenScape Business Why Partners and Customers like the product
“Our SMB customers want the most from their investment and need tools to retain their employees and customers. OpenScape Business provides the flexibility and scalability to support the communications needs of both.”
Lee Conde, Sales Manager, Lloyds IP
Serve your customers and employees better
“In order to best serve our customers, we need communications tools that can keep up with our employees wherever we are and that can grow with us as our business needs change. OpenScape Business from Unify got us up and running quickly, and our team has already realized the real productivity benefits of UC.”
Scott Brenchley, Director, MCC Apple Centre, Warrington
Get more done
"We are pleased to add OpenScape Business to our portfolio and are excited to bring a UC solution to our TDM customers. As a partner who has sold HiPath 3000 systems for many years, we see OpenScape Business as a natural evolution of this product family that brings our customers the latest in communications technology."
Ian Allmark, Managing Director, Lloyds IP
Serve your customers and employees better
“With OpenScape Business Field Trial our expectations are confirmed. It delivers thru continuity and product evolution the latest of Unified Communication Technology… all that with a minimal impact on budget and operations.”
Sergio Srdjan Vemic, CTO – Chief Technical Officer, Telmekom Italy
Ease of installation/ support
Copyright © Unify GmbH & Co. KG All rights reserved.

65. OpenScape Business converges HiPath 3000 and OpenScape Office to provide higher margin business
Key Takeaways
Streamlined product portfolio (i.e. less cables, less hardware boards) will simplify the product and increase overall margin
Designed as an All-in-One Appliance with TDM, analogue, DECT, IP and UC as default capabilities, driving Partners toward this higher margin business by selling UC on top of a voice solution
Packaging scenarios simplifies sales and drive SMB Customers toward IP and UC, the higher margin business
New license model lowers the Channel’s upfront investment and can be ordered and activated online during installation
3 years SW Software Upgrades are included, receive all upgrades and updates for free
3 years of Partner Support is included with premium hotline, remote access platform*
* Find Details in Partner Support description
Copyright © Unify GmbH & Co. KG All rights reserved.

66. OpenScape Business Simplifying how SMBs adopt and leverage UCC
OpenScape Business Unified Communication
UCC for Standalone and Multisite environments
Voice, Presence, Conferencing, Contact Center, Messaging, IM, Mobility, Fax
UI Integration OpenScape Web Collaboration
All-in-One UCC for SMBs
Unified Design: Common SW & HW solution across all deployments
Reduced and optimized hardware: One main board for UC, VoIP & Data integrated
All-In-One solution supporting all interfaces: Full IP, digital- , analog-, DECT- Voice & UCC
ONE Solution Architecture
Generate value with the easiest path from Voice to UCC (on-board UC)
Investment Protection & Migration: Keep the box & phones, just change the board
Make money: Fulfill the customer’s needs perfectly with one product
For our
Partners
Copyright © Unify GmbH & Co. KG All rights reserved.

67. OpenScape Business Messages to help you sell
LEAD WITH BENEFITS OF UC:
The most complete, embedded, All-in-One UC offering for SMBs
including Voice, Presence, Conferencing, Web Collaboration, Messaging, IM, Fax and Contact Center
CAPITALIZE ON DEPLOYMENT OPTIONS:
The most flexible and scalable deployment from standalone to multisite, from converged to full IP, as appliance, on standard server and for virtualized environments, providing UC with ANY
WITH FEATURES TO INCREASE EMPLOYEE SATISFACTION:
The most innovative user experience for PC Desktops (Windows & Mac OS), MS Outlook & Groupware Integration, supporting all Smartphones, Unify Desktop-Phones and Tablets
Copyright © Unify GmbH & Co. KG All rights reserved.

68. Let’s Go! Here’s All You Need To Do To Get Started…
Say Yes! 1
Speak to your Unify Channel Manager or your distributor
Sign up to bring this exciting solution into your portfolio
We will arrange for your sales and technical staff to be trained
Demonstration systems are available at special rates
Be part of a 5 star Go-Forward partner program
Get Trained 2
High customer value
Simple to understand Return on Investment (ROI)
Creates a positive customer response every time
Start with free Upgrades and Try & Buy 3
Make Money 4
Great margins available, especially for SW based solutions (virtualization)
High opportunity for wider project scope
Increase professional service opportunity
Copyright © Unify GmbH & Co. KG All rights reserved.

69. Unify
Thank you!
Copyright © Unify GmbH & Co. KG All rights reserved. 69

70. OpenScape Business Enhanced deployments
X3R
X3W
X5R
X5W X8
Business S
BRI Trunks 20
2* STLSX4
2* STSLX4 52
6* STSLX4 64
4*STMD3
X3/X5/X8
Gateway
PRI Trunks 30
1* TS2
180
3*DIUT2
X5/X8
ITSP Trunks 60
128
Analog Stations
2* SLAD8
6* SLAD8 + 4MB 68
6* SLAD16
384
16*SLMA
Via X3/X5/X8
Digital Phones 24
2* SLU8 56
6* SLU8
16*SLMO2
IP Phones
500
DECT Digital Phones 32
1* SLC16N
250
4*SLCN
DECT IP
DECT Digital
Base Stations 7 16
via BS IP
max. Trunks
Max. stations
Copyright © Unify GmbH & Co. KG All rights reserved.

71. OpenScape Business Interface & Integration in Detail
Desktop OS
Windows XP, 7, 8 (32 & 64 bit)
MAC OS X
MS Terminal Server
Windows Server & 8 & (32 & 64 bit)
CITRIX Support
XenApp 6.0
Open Directory Services
PostgreSQL,
MS SQL, Sybase SQL
Microsoft Outlook
Integration
Outlook 2010, 2013
(32 & 64 bit)
Microsoft Office
Dial from any application
Office & 365 & 2013
Mobile Browser
Support
Firefox
Internet Explorer
Safari
Open Interfaces & SDK CSTA, TAPI, LDAP, XMPP
Microsoft SBS
Small Business Server 2011
VMware Virtualization
VMware vSphere 4 & 5
Browser
Support
Firefox
Internet Explorer >=9
Server OS Linux
Support
Novell SUSE Linux Enterprise 11 SP2 64Bit
Ongoing support for the current & most used
operating systems
Microsoft Exchange
Connectivity Exchange 2010
Copyright © Unify GmbH & Co. KG All rights reserved.

72. OpenScape Business licenses summary 3 Key licenses and add-on’s
UC Smart
UC Suite
Contact Center
myAgent
Reporting
Fax
System Level
User Level
Upgrades
License UC
Additional Functional Licenses
Add:
UC Conference
UC Fax IP
TDM
Mobility
Desk Sharing
Trunk License
Voic
Order Devices
Voice
License
Base
System
X3/X5/X8
Copyright © Unify GmbH & Co. KG All rights reserved.