1. Hey Duke, Let’s Talk about sex
Multimedia project by natalie, payal, & jack

2. The problem Know Your Status Study
90.7% of Duke students consider themselves as having “nonexistent” or “very low” risk for acquiring HIV
55.4% of students interviewed exhibited “risky behavior,” such as unprotected sex.
70% of students inaccurately assessed their risk of HIV infection
STI prevalence in the U.S.
By the age of 24, 1 in 3 sexually active people will have contracted an STI
2/3 of all STIs occur in people 25 years of age and under
Lack of awareness at Duke
Many students are unaware of STI testing options, the confidentiality of STI tests, and the coverage of tests.
We’ve become desensitized to traditional PSA campaigns
Jack

3. Preliminary research
Research on risky behavior and lack of STI knowledge at Duke
Interview with Ms. Hanson at Student Health
Issues at Duke:
“I’m invincible!”
Need to promote safe sex practices
STI testing at student health
Student worries about lack of confidentiality/cost of testing
Insurance plans, HIPAA
History of STI testing at Duke
Feedback on poster and video campaign idea
Natalie
Interview with Ms. Hanson at Student Health
Issues at Duke:
Duke’s prevalence of STIs is lower than the national average, but Duke students still need to be careful
Need to promote safe sex practices, not only on campus, but also when students graduate and leave the “Duke Bubble”
STI testing at student health
Many students are worried about lack of confidentiality and the cost of testing
Many insurance plans fully cover STI test
If the problem of unsafe sex/risk of STIs has been around for years, why don’t Duke students realize this to be a bigger problem? Maybe they’ve been desensitized to PSA “white board” ad campaigns. Or maybe there has been an oversaturation of big picture issues they should care about. But there is no other issue that has more of a pressing impact on sexually active young adults. We think that an upfront and honest ad campaign that is artistically appealing will resonate with a demographic that would benefit from this information. The video presents information in a way that will be familiar to students, but conveys a message that is new and fresh.

4. Our goal Educate the Duke population on STI prevalence
Promote condom use
Encourage STI testing
Provide information about STI testing
Payal

5. Achieving our goal Poster campaign: Catchy phrase
Piggy-back on a popular poster trend (Keep Calm and Carry On)
Use of humor
Video campaign:
Utilize visual elements
Use of Duke student narrative
Incorporate STI prevalence statistics
Include information on STI testing at Duke
Jack

6. Video and poster Prep Video Watched other “Draw My Life” videos
Engaging and relatable narratives
Storyboards
Preliminary sketches
Fitting a coherent narration
Posters
Research on successful/unsuccessful posters
Learning Adobe Photoshop on the fly
Natalie

7. Poster campaign
Payal

8. Poster campaign
Payal

9. Poster campaign
Payal

10. Video campaign
Natalie

11. What worked/What didn’t work
Original idea:
traditional PSA format with interviews at Student Health and Duke freshmen
Changes:
broaden our audience to all Duke Undergrads
steer away from standard PSA format
include more visual elements to engage the audience
Jack

12. Questions?