1. Important Information
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2. a presentation by Patrick Douglas Crispen NetSquirrel.com
Google 301: Über Google
a presentation by Patrick Douglas Crispen
NetSquirrel.com

3. Information Please.
Google’s goal is to “organize the world’s information and make it universally accessible and useful.”
Web searching [and advertising] comprises 70% of Google’s core business.
Google 201 [available for download at netsquirrel.com] focuses on how to get the most out of that core 70%.
Search engine math
Advanced search operators
Source: Google Factory Tour

4. Our Goals Answer the question “what else can I do with Google?”
Discover the “core plus more.”
Talk about some overlooked core search tools and services.
Look at some of Google’s newest inventions, including a LOT of Google tools still in beta.
Find out where to get more Google-related help and information.
DO ALL OF THIS IN ENGLISH!

5. How Google Spends Its Time and Resources
70% Core: Search and Ads
Examples: Crawling, Ranking, AdWords, Toolbar, AdSense
20% Related: Extensions of Core Search
Examples: News, Froogle, GSA, Desktop, Local, Gmail and other communication projects
10% Exploratory
Examples: Picasa, Keyhole, Orkut
Source: Google Factory Tour

6. Part One: The Rest of the 70%
Behind the Google homepage

7. Home Sweet Home

8. I’m Feeling Lucky

9. “Well, Do Ya … Punk?”
The “I’m Feeling Lucky” button takes you directly to the first web page Google returns for your query.
You won’t see any other search results.
Source:

10. Google bombing
“Google bombing” is an attempt to influence a certain page’s Google ranking.
If enough people create web pages that use the same anchor text to point to the same web page [for example, if several hundred web pages linked the phrase “cow poly” to you can force that page to become Google’s first hit.
And “I’m Feeling Lucky” automatically takes you to that first hit.

11. Examples of Google bombs
Three examples:
Failure
Great President
French Military Victories
Is this Google’s fault? NO!
Google bombs AREN’T editorial statements by Google.
People are just “gaming” PageRank.
“Fixing” this would be a slippery slope.

12. Google’s “Hidden” Search Options

13. Hiding in Plain Sight
To the right of the search box are three links practically no one has never noticed:
Advanced Search
Preferences
Language Tools

14. The Limitations of Advanced Search
Advanced Search is a one-shot deal.
You aren’t permanently changing any of your Google settings.
“Search for this and then forget these settings the next time I come back.”
With a few exceptions, the “advanced” stuff is just search engine math and advanced search operators.

15. Advanced Search: Find Results
You [should] already know how do all of these on Google Homepage’s using search engine math [which is covered in Google 201.]
The only new thing is the number of results pull-down list in the upper right corner.

16. Advanced Search: Other Options
You [should] already know how to do file format, occurrences, and domain searches from the Google homepage.
Most of the rest are self-explanatory.

17. Usage Rights – No Filter
Aren’t filtered by license = “show me everything.”
This is a default Google search.

18. Usage Rights – Reuse Filter
Allow some form of reuse = “show me stuff I can reuse with restrictions.”
You must attribute the work.
You cannot use the work for commercial purposes.
See for more information.

19. Usage Rights – Freely Modify
Can be freely modified, adapted, or built upon = “stuff I can reuse with attribution.”
See dtuu3 for more information.

20. Advanced Search v. Preferences
Advanced Search = “search once using these settings.”
Preferences =
“Change the way Google works for me from here on out.”
Changes every Google service you use, not just search.

21. Google Preferences
When you change your Google preferences, Google writes a cookie to your hard drive.
Your Google preferences are “permanent” until you:
Change your preferences.
Toss your cookies.
In Internet Explorer: Tools > Options > Delete Cookies
In Mozilla/Firefox: Tools > Options > Privacy > Clear Cookies.
Go to
The extra period at the end forces you to go to the English language version of Google.
Source: Google Hacks 2nd Ed, p. 21

22. Interface Language
Interface Language lets you change the default language used to display the interface of every Google page you visit.
Change the Interface Language to Chinese (Traditional), save your preferences, and watch what happens…

25. Interface Language Limitations
Notice the hits are still in English.
Google doesn’t translate the hits to your default language. Yet.
The only thing that’s changed is the default language of Google’s interface.

26. Using Interface Language
This is great for foreign language immersion.
This is also a WONDERFUL practical joke to play on a friend or colleague.
“Hey, why is Google in PIG LATIN!?”
Remember, your Google preferences are “permanent” until you:
Change your preferences.
Toss your cookies.
Go to

27. Preferences: Search Language
Using Preferences, you can also “permanently” force Google to search only pages written in a specific language or languages.

28. Preferences: SafeSearch Filtering
Google's SafeSearch Filtering screens for sites that contain explicit sexual content and deletes them from your search results.
By default, it only filters explicit images.
To filter both images and text, choose “Use strict filtering.”
Source:

29. SafeSearch Minuses and Plusses
No filter, even Google’s, is 100% perfect.
An image search for the name of the wife of a well-known actor with SafeSearch set to moderate or strict still returns inappropriate images.
Search for one of the “seven deadly words” with SafeSearch set to strict and it’s almost like searching for * *
Google does block the word.
But then Google returns way too many pages.
PageRank becomes the filter.
Still, SafeSearch eliminates most inappropriate material from your searches.
Source:

30. More Preferences
Number of Results and Results Window are self-explanatory.
Remember, your Google preferences are “permanent” until you:
Change your preferences.
Toss your cookies.

31. Wait. There’s More!

32. Language Tools
Like Advanced Search, Language Tools is a one-shot deal.
Use Language Tools if
You don’t want to permanently change your Interface or Search languages.
You want to translate text.

33. Google Translate Using Language Tools, you can
Translate keyed in text from one language to another.
Translate a web page’s text from one language to another.
Be looking for even more robust translation tools from Google in the not-too-distant future.

34. Part One: In Summary
The “I’m Feeling Lucky” button takes you directly to the first web page Google returns for your query.
Advanced Search and Language Tools are one-shot deals.
Preferences are permanent and global until you change them or delete your cookies.

35. Data mining for fun and profit
Part Two: More Googles
Data mining for fun and profit

36. Paging Miss Muffet
In Google 201 you learned that when Google’s spiders report back, they send Google a complete copy of everything they find – HTML, text, images, etc.
Google’s web search gets all of the attention – it consumes 70% of Google’s time and energy.
But why not make the other stuff the spiders find searchable as well?

37. Google’s Goal, Restated
Organize the world’s information – not just web pages – and make that information universally accessible and useful
Adapted from Google Factory Tour

38. Google Image Search

39. Behind the Scenes
“Hey, let’s take all these cached images and make them searchable.”
Two ways to get to Google Image Search
images.google.com
Go to Google [or Google Groups, Google News, Froogle, or Google Local/Google Maps] and click on the “Images” link.

40. Using Google Image Search
Search engine math works here as well.
Check out Advanced Image Search [to the right of the search box] for special size, filetype, and coloration options.
Beware of copyright!
Google cannot grant you any rights to use the images you find for any purpose other than viewing them on the web.
To reuse the images, contact the site owner and obtain the requisite permissions.

41. Fun with Google Image Search
Guess the keyword[s] I used to find this picture.
There is even a free “Guess the Google” Flash game at a8zgs

42. Google Groups [Beta]

43. Behind the Scenes
“Hey, let’s take the Deja News archive of over one billion Usenet postings since 1981 and make that searchable.”
“And while we’re at it, let’s make it so people can create their own announcement lists, mailing lists, and public discussions as well.”
Two ways to get to Google Groups
groups.google.com
Click on the “Groups” link on most Google sites.

44. Use-WHAT? Usenet Internet-based bulletin board
Tens of thousands of theme-based, hierarchical newsgroups coving every topic imaginable
Anyone can read, post, or reply.
Huge collection of opinion, commentary, reviews, spam, and LOTS AND LOTS OF PORN!

45. How Google Groups Works
Google took an archive of Usenet posts and slapped a Google search engine on top of it.
Searching Google Groups is pretty much identical to searching Google.
Check out Advanced Group Search for some Google Groups-specific search operators.
Wait. There’s more.

46. The REALLY Cool Part
Google Groups also lets you create your own [non-Usenet] groups.
You can
Create your own private listervs.
Hold [and archive] your own online web- or -based discussions.
All you need is a free Google account.
If you don’t have one already, go to groups.google.com and click on “Join.”

48. Signing up for a Google Account
To create a Google Account:
Key in your address.
Create a password.
Key in the captcha word [the squiggly “completely automated public Turing test to tell computers and humans apart” word that appears on the page.]
Click on the “Create my account” button.
Login to your and verify your account.
Then you can set up your first Google Group.

49. 1. Click on Create a new group

50. 2. Key in Your Group’s Information

51. 3. Choose Who Can Participate

52. 4. Add or Invite Members

53. 5. Set the Default Subscription Type

54. 6. PARTY!

55. Google Groups Tips
Search for a topic in the search box or browse for topics at the bottom of the Google Groups homepage.
Click on the “Groups Help” link to the right of the search box for instructions.
Click on the “Learn More about Google Groups” link under the search box for a list of new features.

56. Google News [Beta]

57. Behind the Scenes
“Hey, let’s take news articles from 4,500 online news sites and make them searchable.”
Two ways to get to Google News
news.google.com
Go to Google [or Google Groups, Google News, Froogle, or Google Local/Google Maps] and click on the “News” link.

58. How Google News Works
Every 15 minutes, Google gathers stories from more than 4,500 English-language news sites.
A computer program automatically arranges the stories by relevance and popularity.
Sound familiar? [*cough* PageRank *cough*]
There are no editors or human intervention.
Google’s algorithms run everything.
And if you don’t want to browse the news, you can also search the news by keyword[s.]
Source:

59. Google News Tips
Click on “Customize this page” to change the default layout [via a cookie.]
Google News archive only goes back 30 days.
Use the regular Google for older searches.
“Copyright * The Orange County Register” Disneyland
Scroll to the bottom of the Google News homepage for links to international versions of Google News.
Source: Google Hacks, 2nd Ed, p

60. Froogle [Beta]

61. Behind the Scenes
“Hey, let’s take all these cached web pages on which merchants are trying to sell stuff and make those pages searchable.”
Three ways to get to Froogle
froogle.com
froogle.google.com
Go to Google [or Google Groups, Google News, Froogle, or Google Local/Google Maps] and click on the “Froogle” link.

62. How Froogle Works
Adapted from:

63. Google Local

64. Hey, Wait a Minute! That’s Google MAPS, not Google LOCAL!
Google Maps and Google Local merged in October 2005.
“Hey, let’s take Telcontar’s NAVTEQ maps and the images we got when we bought Keyhole and make all of that searchable.”
“And, while we’re at it, let’s throw in Google Local information as well.”
There are several ways to get to Google Local:
maps.google.com
local.google.com
Go to Google [or Google Groups, Google News, Froogle, or Google Local/Google Maps] and click on the “Local” link.

65. Search for an Address

66. Ooooh. Pretty. And Draggable.

67. Look! Up in the Sky!

68. The Best of Both Worlds

69. It’s a Small World After All.

70. More Uses for Google Local
With Google Local, you can search for
Addresses.
Step-by-step driving directions.
Businesses or services.
In or Near searches
ribs in anaheim
free wifi near irvine ca

71. Set Your Default Location
To set your default location:
Search for your address.
Click on “Set as start location” in the address balloon.
Your default location is saved as a cookie.

72. Sharing Your Discoveries
Find something neat in Google Local – like a bridge that doesn’t connect – and want to share it with others?
Click on “Link to this page.”
Copy the URL in your browser’s address box and share it with others.

73. googlesightseeing.com

74. Part Three: More>>
We’re just getting started.

75. Even “More >>” Googles

76. The Hidden 20% [and 10% More]

77. A Quick Caveat There are simply too many Google tools and services!
Imagine how many times you could say “Hey, let’s take ___ and make it searchable!” if you had Google’s bank account!
Instead of talking about each of Google’s tools and services in-depth [which would take DAYS], let’s just take a quick tour of what’s available and point you to where you can get some more information.

78. Google Alerts [Beta]
Choose a topic and Google will automatically send you an when:
New stories appear in the top ten results of a Google News search for your topic.
New web pages appear in the top twenty results of a Google search for your topic.
New posts appears in the top fifty results of a Google Groups search for your topic.

79. Google Answers answers.google.com Pay service [NOT free]
Ask a question.
Set a price you are willing to pay for the answer [starting at US$2.50.]
If your price is right, professional researchers will find an answer for you, usually within 24 hours.
Fun suggestion: browse the previously answered questions.

80. Blogger
blogger.com
“Hey, now that we bought this blogging company, let’s let everyone create their own blog for free.”
Check out “Blogger Basics” at help.blogger.com for step-by-step instructions on how to get started.

81. What Is a Blog?
A weblog, or simply a blog, is a web application which contains periodic, reverse chronologically ordered posts on a common webpage.
Blogs can be used as a
Personal journal or diary.
Class project page.
Bookmarks or links page.
Etc.

82. Why blogs are cool They’re web-based. They’re absurdly easy to use.
There’s no client software to download and learn.
You can update your blog from any Internet-connected computer.
They’re absurdly easy to use.
You DON’T have to know or use HTML.
You DON’T have to know or use FTP.
They’re not solitary.
The community of blogs and bloggers make up a vast social network.

83. Why Blogger?
If you are interested in joining the blogosphere, Blogger is a great place to start.
It’s free.
It’s pretty easy.
You’ll be up an running in minutes and you’ll be an expert in a few hours.

84. Google Blog Search [Beta]
blogsearch.google.com [or search.blogger.com]
Google search for EVERY blog that publishes an RSS or Atom feed [not just Blogger blogs.]
Pros: Updated much more frequently than Google’s regular search database.
Cons: Blog contents are frequently more opinion than fact.

85. Google Catalogs [Beta]
catalogs.google.com
“Hey, let’s scan the full content of hundreds of mail order catalogs and make those pages searchable.”
Key in a search term and Google’s search technology finds [and highlights] the search term[s] on the scanned catalog pages.
Click on “Catalog Help” for more information.

86. Google Desktop [Beta] desktop.google.com
“Hey, let’s give Windows XP users a way to search both the web and inside of the files on their computers at the same time.”
Free 1.3 MB Windows XP file you download and install

87. How Google Desktop Works
Google for your PC’s files
Indexes and searches the contents of your Word, PowerPoint, Excel, Outlook, IE, AIM, PDF, and Netscape files.
It’s private.
Google doesn’t put your files on the internet or in their master database.
If you often lose files on your computer, Google Desktop search is a godsend.

88. Google Directory directory.google.com
Human-compiled directory of web pages organized by topic into categories [a la the old Yahoo directory.]
Netscape Open Directory Project database with a Google front end.
Human editors determine each page’s importance.

89. Google Earth [Beta] earth.google.com
Processor- and video-card-intensive 11.2 MB Windows 2000 or XP program that lets you
Zoom into a specific address or location from space.
Tilt and rotate the view to see 3D terrain and buildings.

90. Using Google Earth
Google Earth is a 3D Google Local/Google Maps with LOTS of extra features.
But you can still use it to search for
Addresses.
Step-by-step driving directions.
Businesses or services.
In or Near searches.

91. Google Mail [Beta] gmail.com or mail.google.com
“Hey, let’s give everyone a free account with lots of storage and make that searchable.”
2,500+ megabytes of storage per account
By invitation only
Sign up via SMS
Search Google for “free gmail invitations”

92. Gmail Benefits
Gmail gives you so much storage space you may never need to delete any s.
Gmail automatically groups s and their replies as threads.
Gmail autosaves drafts every few minutes.
You can import Outlook contacts into Gmail and output your Gmail contacts into other programs and services.
Check out for more information.

93. Google Mobile mobile.google.com
Search Google on your web-enabled cell phone
Search the web
Search images
Do a local search [maps, driving directions, businesses, and services]
Search for web pages specifically designed to display on a cell phone.
Visit Google Mobile for step-by-step instructions.

94. Google Short Message Service [Beta]
sms.google.com
Don’t have a cell phone with a built in web browser?
If your cell phone can send and receive text messages, just send your queries as a text messages to [GOOGL]
Scroll to the bottom of sms.google.com for an online demo, sample queries, and even a wallet-sized tip sheet.

95. Picasa picasa.google.com
“Hey, let’s give everyone a way to organize and fix their digital images.”
Kind of Google’s version of Adobe Photoshop Elements
Free 4 MB Windows 2000 or XP file
Click on “Take a tour of Picasa” for more information.

96. Google Book Search [Beta]
books.google.com
“Hey, let’s take a millions of books and make them searchable.”
Google Publisher Program is digitizing books authorized by publishers.
Google Library Project is digitizing the collections of several major libraries.
Publishers have filed lawsuits to stop Google Book Search.

97. Why Cache?
To understand the purpose of Google Book Search, you have to understand the purpose of Google’s cache.
Google bots collect copies of “stuff” they find on the web: HTML, text, images, etc.
That stuff is added to Google’s cache.
Google indexes the cache of stuff to make it easier for you to find what you’re looking for.

98. Cache or Credit?
When you search Google, Google searches through its cache looking for matches.
BUT, when you click on a link, Google DOESN’T point you to their cached copy of the stuff, they point you back to the original.
Exception: The cache: search operator which only works with HTML.

99. The Fine Print
Google Book Search caches the contents of scanned books.
In response to a search query, you can browse the full text of public domain materials.
BUT, for books under copyright, you can only see a few sentences on either side of the search term [for context] with links on where you can locate the book in a library or bookstore.
Source:

100. Books Still in Copyright
Source:

101. Public Domain Books
Source:

102. How Google Book Search Fits In
Google’s goal is to “organize the world’s information and make it universally accessible and useful.”
A lot of the world’s information—like the contents of books—aren’t universally accessible and useful, especially online.
Google Book Search lets you search for terms inside of books and then points you to real-world locations like libraries and bookstores where you can view or purchase those books.

103. Using Google Book Search on Google
Whenever books in Google Book Search contain content that matches your search terms, you'll see links to those books under Book Results at the top of your search results page.
You can also use the books about search operator
books about pirates
books about google
Source:

104. Google Scholar [Beta] scholar.google.com Limits your searches to
Peer-reviewed papers
Theses
Books
Abstracts and articles
A great tool to search for scholarly information from
Academic publishers
Professional societies
Preprint repositories
Universities and other scholarly organizations
Source:

105. Special Google Searches
Topic or site-specific Google searches
specialsearches.html

106. Google Talk [Beta] talk.google.com
Google instant messenger with built in voice-over-IP features
Free 900 KB Windows 2000 or XP file
Requirements:
A Gmail account
Microphone and speakers

107. Google Toolbar toolbar.google.com
Free web-browser plug-in for Internet Explorer and Firefox on the PC
Google search box
Pop-up blocker
Spellcheck
PageRank display

108. Google University Search
options/universities.html
Limits your search to a particular .edu domain
Of course, you can always skip this and use site:schoolname.edu on Google’s homepage.

109. Google Video [Beta] video.google.com
Lets you watch Flash-encoded material from archived TV programs, educational videos, personal productions and more.
Recommended: a FAST internet connection

110. Not Quite Ready for Prime Time
Still in beta
Currently includes only a small amount of programming from a limited number of channels
For educational movies, skip Google Video [for now] and go to the Moving Pictures archive at archive.org.

111. What’s Next? labs.google.com Google’s technology playground
Great place to get a sneak peek of new Google technologies in the beginning stages of development

112. The Last Part: Google Resources
Where to get more information

113. http://www.google.com/support Google Help Central
Free guides and FAQs that tell you about Web searching in general and Google’s features in specific.

114. Google Support Newsgroup
Google has a free Usenet newsgroup: google.public. support.general
You may be able to access this newsgroup through your Usenet reader.

115. Google Support Newsgroup
You can also search for the google. public.support. general newsgroup at news.google.com.
The easiest way to access the newsgroup is to just click on the “user support discussion forum” link on the right side of the Google Help Central page.

116. Google Hacks Google Hacks, 2nd Edition by Calishain and Dornfest
US$24.95 (ISBN )
This is an extremely advanced book written for Perl programmers, NOT you and me.
But I still highly recommend it.
Image source: Amazon.com

117. Official Google Blog googleblog.blogspot.com
Where Google managers, engineers, and team members make official announcements
Updated every day or so

118. Unofficial Google Blog
blog.outer-court.com
A great resource for unofficial Google updates, reviews, and product speculation
Updated several times a day

119. Google’s Goal
Organize the world’s information and make it universally accessible and useful
Source: Google Factory Tour

120. How Google Spends Its Time and Resources
70% Core: Search and Ads
Examples: Crawling, Ranking, AdWords, Toolbar, AdSense
20% Related: Extensions of Core Search
Examples: News, Froogle, GSA, Desktop, Local, Gmail and other communication projects
10% Exploratory
Examples: Picasa, Keyhole, Orkut
Source: Google Factory Tour

121. The Google Bullseye
Adapted from: Google Factory Tour

122. Our Goals Answer the question “what else can I do with Google?”
Discover the “core plus more.”
Talk about some overlooked core search tools and services.
Look at some of Google’s newest inventions, including a LOT of Google tools still in beta.
Find out where to get more Google-related help and information.
DO ALL OF THIS IN ENGLISH!

123. Fair Use Disclaimer
This presentation was created following the Fair Use Guidelines for Educational Multimedia. Certain materials are included under the Fair Use exemption of the U.S. Copyright Law.  Further use of these materials and this presentation is restricted.

124. a presentation by Patrick Douglas Crispen NetSquirrel.com
Google 301: Über Google
a presentation by Patrick Douglas Crispen
NetSquirrel.com