1. THE PACKAGING ARENA THE MOST INNOVATIVE ENVIRONMENT
FOR CONSUMER DRIVEN AND SUSTAINABLE
PACKAGING DEVELOPMENT IN EUROPE
RESEARCH
INTERNATIONALISATION
NEW BUSINESSES
INNOVATION

2. Our strength lies in a network of members and partners,
in Sweden and internationally. Our member companies
represent the whole chain of the development process.
MEMBER COMPANIES
Attityd i Karlstad AB
Aditro Logistics Barilla Sverige AB
Billerud AB
BrobyGrafiska Utbildning
Bulldozer Reklambyrå
BVD AB
Clara Reklambyrå AB
Cloetta Sverige AB
EskoArtwork
Evermarks Original
Exonera AB
FlexoPartner AB
Front Pac AB
Gazl AB
Hynell Patenttjänst AB
Ingridpac AB
Invopack AB
Karlstads Universitet
Konsum Värmland Ek. för.
Korsnäs Frövi AB
Lietpak
Löfbergs Lila AB
Maxi ICA Stormarknad
Packmarknaden
Miller Graphics Scandinavia AB Motherland AB
Nordic Paper
Norrköping Science Park AB
Ord & Bild Reklambyrå
Partners Reklambyrå
PipeChain AB
Printplant AB 

Procordia Food AB
Promens Lidköping AB
Rottneros Bruk AB
SCA Packaging Sweden AB Scandipac AB
Smurfit Kappa Sverige AB
Stora Enso Skoghall AB
Sun Chemical AB
SweFlex
Svenska FlexografiInstitutet AB Svenska Mässan / Scanpack The Packaging Greenhouse
The Paper Province
Tryckeri Knappen AB
UMV Coating Systems AB 


3. THE VALUE STAR Universities Branding bureaus Printers Research centers
Research companies
Service developers
Designers
Retailers
Converters
Brand owners
Material producers
Machine suppliers
Packers
We have a broad network with access to unique knowledge and different competences. Our network exists of member companies, other companies within the packaging industry, strategic partners, organizations, educations and universities.
Our network covers large parts of the world, for us and for the industry in Sweden important markets. The network makes it possible to find new suppliers and partners, we help companies to find right contacts on an international market and we spread knowledge from universities and research.

4. THE SERVICE RESEARCH CENTER at Karlstad University, Sweden, is one of the world’s leading research centers focusing on service management and value creation through service.
14 out of 58 researchers are specialized on packaging. A unique professorship in products and services in a packaging context.
PAPER SURFACE CENTRE is active in the area of coating, surface treatment and graphic technology of mainly forest industrial products. Vision to be a prime international research centre for future sustainable functional surfaces of paper and paperboard.
HIGH LEVEL OF KNOWLEDGE
UNIQUE COMPETITIVE ADVANTAGE
BETTER PACKAGING
BETTER BUSINESS
RESEARCH

5. PACKAGING CONSULTANCY
Market Insight
Consumer
Tests
Prototyping
Packaging Research
Packaging
Development
HelpDesk Japan
Workshops & Seminars

6. WHY JAPAN?
Land Area : 377,835 sq km (60/195) Population : 127,967,000 (10/196) Birth Rate : 1.27 (184/195) GDP : 4,384 bio USD (2/179) Average Life Expectancy : 82 (1/192)
Land Area : 449,964 sq km (54/195)
Population : 9,119,000 (88/196)
Birth Rate : 1.80 (151/195)
GDP : 455 bio USD (18/179)
Ave. Life Expectancy : 81 (4/192)
Dalahäst ダーラヘスト（ダーラナホース）
sources:
land CIA (2006)
population 2007est UN (2006)
life expectancy WHO (2006)
birth rate average UN (2006)
GDP IMF (2007)
Sources :CIA, UN, WHO and IMF

7. PAST JAPAN
Gifts, sometimes for shrine ritual is the origin of the Japanese packages.

8. NOW UPDATED –
with modern packaging

9. DRIVERS

10. Japanese consumer demands…
High premium on freshness
Very high quality demand
- Package appearance
Always looking for product innovations
- Frequent new product launches
Increasing preference for healthy products
- High awareness of ingredients
- 60% of purchasers check calorie

11. WHY THE PACKAGING ARENA?
World leading packaging design companies
Tools and technologies for understanding the consumer
Specialized university education and pioneering research in packaging design and service research.
Efficient cooperation between different competences for optimizing a new package

12. Swedish innovations - closer than you think

13. INTERNATIONAL NETWORK/PARTNERS
Faraday Packaging Partnership,
Mintel International, GNPD
Chinese Packaging Federation, CPF
Kitech, South Korea
Hansol Paper, South Korea
CRIT, Bologna Italy
JPI, Japan Packaging Institute
IPPJ, International Packaging Professionals Japan
Dai Nippon Printing, Japan
The Pack Corporation, Japan
Toyo Seikan, Japan
Tokan, Japan

16. APPLICATION AREAS TRAYS & BLISTERS Enhanced thermoformed
packaging while moving to a
Sustainable material
BOXES & DISPLAY
Unique design with shapes
& extended embossing
PAPER CUPS
Allow free shapes,
textures, patterns &
embossing

17. INTERNATIONALISATION

18. Materials Science / Invest Packaging&Fiber Investments 2009-10 by market / region
Skåne
Värmland - TPA
Västernorrland - Åkroken
Norrköping - NOSP
SBA
Other
China 1
Japan 3 4 2
South Korea
India
Europé
North America
RoW
Total 7 5 6

19. ”Foothold for the Scandinavian and European market”