1. Recruiting and Retaining: The 12 Sectors of the Community Wheel
Erica Manahan
&
Amber Allen

2. Why Recruit and Retain? Members/Stakeholders are important:
They share information and resources
They ensure that multiple populations with multiple strategies are reached
They provide more opportunities to achieve and claim success with the positive outcomes
You never know who your champion may be

3. What Does Membership Look Like?
Core planning team
Active coalition member
Project focused members

4. 12 Sectors of the Community Wheel
Youth
Parents
Business Community
Media
These are just an umbrella with many potential members that fit under each category
Give example for each if possible
*Youth-Harder to r&r
*Media-Harder to r&r

5. 12 Sectors of the Community Wheel
Schools
Youth-Serving Organizations
Law Enforcement Agencies
Religious or Fraternal Organizations
*Schools r&r
*Law Enforcement r&r
* Religious r&r

6. 12 Sectors of the Community Wheel
Civic and Volunteer Groups
Healthcare Professionals
State, Local or Tribal Governmental Agencies with Expertise in the Substance Abuse Field
Other Organizations Involved in Substance Abuse Reduction
*Civic Volunteer Groups R&R

7. Recruiting

8. What is Recruiting?
The action of seeking to increase membership by seeking new members to a coalition

9. Why do you need to Recruit?
12 community sectors
More hands can cover more ground
New ideas/perspectives
Decrease burn out
More support
12 sectors-well rounded group
New ideas-each person has their own view and a reason for being there
Decrease Burn Out- not same people doing the same events over & over, feel they are doing thing out of duty vs. wanting to, (if I don’t do it no one else will) gives people breaks
-more support, more members more support for your mission

10. Have a Recruiting Plan
Circle of interest to the problem

11. When should you start recruiting?
As soon as the coalition starts forming
Recruiting is a constant
Incorporate recruitment/engagement in all efforts.
Never underestimate when and where you can recruit coalition members

12. Recruiting Start with people you know
Sharing your coalition’s messages on a regular basis
Talk to Stakeholders
Emerging Leaders
People you know are in your sphere of influence
ongoing consistency with the community will make recruiting new members easier
You can do this by having membership info and how to become engage at events your coalition already puts on (Take Backs, alternative activities)
Ex. Stakeholders most affected. There is an increase of marijuana use of high school students in your area contact the school to join your coalition to discuss this issue.
Keep your message consistent, easy to remember, and for a broad audience (Examples)
Emerging Leaders-Youth

13. Hardest Sectors to Recruit
Youth
Media
Schools
Law Enforcement
Religious Organizations
Civic & Volunteer Groups

14. How to Recruit Personal contacts (Primary Way)
Set up booths at local fairs, carnivals & festivals
Newspaper
Sphere of Influence campaign
PSA on local radio or TV station
Ask current members to give presentations to another group they’re involved in
Social media
Personal contacts: Ex. Your neighbor works for the school
Social Media: FB, Twitter, Linkedin,
Booths: examples fourth of July
Newspaper: show example in newspaper
PSA: Show Youtube
Give short presentation on your coalition: Ex. Chamber of Comerence

15. Recruiting-Membership Card
Have sheet for members to sign-up and check what they would like to do in the coalition
-Would you like: have many options well people could see everyone fit in. -

16. Recruiting-Postcards
-Have postcards with how to become involved and the history of the coalition
-facts that will catch attention
-Can handout at local events.

17. Recruiting-Rack Card
-Resource rack cards with your coalition info on the front

18. Recruiting-Business Card
Business Cards
-Front just info
-Back with all the info to becmoe a member

19. Recruiting-Newspaper
Recruiting through the Newspaper
-has mission, date and time

20. Recruiting-Mailer

21. Recruiting-Sphere of Influence
“Prescription drug overdose deaths are now leading cause of accidental deaths, overtaking auto accidents for the first time and exceeding the number of cocaine, heroin, and meth deaths combined. Protect your loved ones by talking to your family and friends about the dangers of medication abuse.” >>>Make your voice heard and join the Lawrence County Prevention Team to make a difference.

22. Recruiting-Flyer

23. Social Media Recruiting
Facebook: ADAPT
Twitter: Jefferson City CDFY
Twitter: Northland Coalition
LinkedIn: Dover Coalition for Youth
Circle of San Antonio

24. Places to Recruit Grocery stores High schools/universities Churches
Recreation centers/community centers
Performing art centers
Libraries
Drug stores
Doctors’ offices/hospitals/health clinics
Grocery Stores have community boards
High Schools (Youth, School)
Universities (Students, professors, community members)
Churches (access to community members, religious leaders)
Recreation Centers (Youth, youth serving organizations, community members)
Performing Art Centers
Post Offices (Access to whole community )
Drug Stores (Access to whole community/partnerships for Drug Take Back)
Health Providers (Healthcare CW, community members)
Libraries (all community members)

25. Things to Consider when Recruiting
Awareness of the issue
What size of area does your coalition cover urban vs. rural
Check who you need in the community wheel
What is the best type of recruitment material to reach who are looking for
Cultural competency
-Each person has a different awareness level of the issue
-Urban pockets of groups, rural easy access to whole community
-seeing gaps in your coalition cw
-different materials affect each person differently ex. Youth=twitter newspaper=parents
-When you are recruiting make sure cultural competency is involved in what ever way you chose to recruit

26. Recruiting Research
Members were more likely to have attended a greater percentage of coalition meetings in the past year, and more likely to have spent higher number of hours doing coalition work outside of scheduled meetings when they perceived the coalition board to be more inclusive to it members.
Inclusive-treating all new members as equal. Even brand new recruited members should feel they can speak up with ideas on the issues. You may have to help new members at first learn how to funnel their ideas to the coalitions goals and strategic plan.
Research from 2009 CADCA

27. Retaining
We just learned that engaging and involving a range of partners is an essential part of prevention planning. You cannot have a comprehensive, community-based approach to prevention in isolation.

28. Retaining Strategies Have coalition structure
Vision and mission statements, goals, strategic action plans, roles and expectations for members
Chair, Co-Chair, Secretary, Treasurer with regular change over
Conduct regular member orientations to the coalition, its function and its activities
Offer member job descriptions

29. Sample Job Descriptions

30. Sample Job Descriptions

31. Sample Job Descriptions

32. Sample Job Descriptions

33. Retaining Strategies Hold effective meetings
Offer an agenda and minutes
Guide discussion and stay on task
Send updates if unable to attend
Ensure the meeting time is beneficial for the majority
Seek feedback from members on meeting and action plans

34. Retaining Strategies
Identify personal and agency needs and attempt to accommodate them when able
Designate a need and place for each individual/agency
Create a commitment letter/MOU
Use DEC training in Carthage as an example
Older members reported more often than younger members that they talked during coalition meetings.

36. Retaining Strategies
Provide meaningful tasks suited to individual interests and abilities
Balance being useful but not overworked
Distribute the workload
Keep activities fresh and relevant
Many hands make light work!
Members of coalitions that had been around for a long time went to fewer meetings & were less likely to talk during those meetings.

37. Retaining Strategies
Offer formal and informal trainings for members to become better educated and more connected with the problem
Recognize coalition members for their involvement and dedication
Tangible rewards like drawings
Personal thank you letters
Newspaper/social media shout out

38. Levels of Involvement Collaboration Coordination Cooperation
“Let’s work together on a comprehensive plan to address the issue; our missions overlap.”
“Let’s partner on an event.”
“I’ll support your program and you’ll support me, or we can co-sponsor one.”
Collaboration
Coordination
“Let’s talk and share information.”
Cooperation
“You do your thing; we’ll do ours.”
As you go up the stairs, there is increased risk of involvement!
Individuals will want to and need to be involved at different levels.
Networking
No Involvement

39. Hardest Sectors to Retain
Youth
Issues
Turnover
Keeping their interest
Solutions
Treat them as equal partners/members
Value their input and make them a part of ALL stages of prevention
Schedule meetings when youth can attend

40. Hardest Sectors to Retain
Media
Issues
Lack of interest
Being too busy
Solutions
Find an individual that is a stakeholder or is affected by the issue
List them as a sponsor frequently
Utilize their media source when able

41. Hardest Sectors to Retain
Schools
Issues
Pulled in many directions
Health/substance abuse isn’t the main focus
Solutions
Focus on educational impact
Provide research-based best practices
Make communication succinct and address the educational mission
-Improved academic achievement and graduation rates, decreased absenteeism

42. Hardest Sectors to Retain
Law enforcement
Issues
Difficult schedules
Lack of interest
Solutions
Focus on enforcement issues, including decreasing crime and improving safety
Increase positive community image

43. Hardest Sectors to Retain
Religious Organizations
Issues
WIIFM?
Already over-involved
Solutions
Maintain a connection to faith initiatives
Show the problems firsthand with tangible solutions
Value their time and desire for involvement

44. Hardest Sectors to Retain
Civic and volunteer groups
Issues
Often approached for involvement in groups
Solutions
Partnership expands quality and quantity of volunteer community
Collaborate with their projects as well
Offer trainings and combined recruitment efforts (greater exposure for both)

45. In closing…
Your coalition members are the lifeblood of your prevention work and of the change that can happen in your community! You need them for their voice and abilities. They need you for your prevention knowledge and guidance.
Offer trainings and combined recruitment efforts (greater exposure for both)

46. Resources Coalitions Work CADCA Community Toolbox
CADCA
strengthening-partnerships-toolkit
Community Toolbox