0. IP Phone in SMB and SMT-i5200
Global Solution Sales Team
I/I Overseas Sales Group 2

1. IP Phone in SMB Market
Driving factors of IP Phone in SMB
Understanding SMT-i5200
Transition to IP Phone, Chance or Challenge?

2. IP Phone in SMB Market

3. Drivers to IP Phone (IP Telephony) were
No. 1
Toll bypass
No. 2
Lower cabling costs
No. 3
Least money for Move, add, changes
No. 4
Reduce management costs

4. PBX Line Station Shipment Forecast
TDM

5. PBX Line Station Installed Base ForecastIP
TDM
(2008)

6. YES! It looks true for Larger Enterprise Market
and, about 90% of new lines of PBX
would be IP by 2011

7. The pictures are totally different
However when we look into KTS/Hybryd market mostly less than 100 users
The pictures are totally different

8. KTS/Hybrid Line Station Shipment Forecast
TDM

9. KTS/Hybrid Line Station Installed Base ForecastIP
TDM
(2008)

10. What happed on SMB market?
YES! only 20% of new KTS/Hybrid line was IP on 2007
For the very small business,
the number could be much less
What happed on SMB market?

11. The Realities of IP Telephony in SMB Market
Cabling costs are lower potion
Small number of Move, add, changes
Not much reduced mgmt costs
Additional Cost for Media Gateway, and thereby poorer voice quality than PCM
Additional Cost for establishing stable network for VoIP
Relatively expensive IP Phone than Digital Phone

12. Wait a moment, there are significant changes from 2008IP
TDM
(2008)

13. Buckle up, Let's go to journey to the changes
YES! Big changes for IP Telephony
are coming to SMB market
Buckle up, Let's go to journey to the changes

14. Driving factors of IP Phone in SMB

15. Look beyond Infrastructure Cost Savings
Hard Dollar Savings
Clearly measurable, but no much impact on Small and Medium size Business
Lowering intra company long distance Call charge
Reducing Cost of Move, Add, and Changes of Phone
Minimizing Cabling/Management Costs
Soft Dollar savings
Difficult to quantify, but huge impact on overall business
Higher Productivity/ Business Agility
Better Collaboration
Better Customer service and response

16. Beyond just a PHONE CTI Applications on the Phone Picture Caller ID
Samsung IP Phone with XML Server
Call Log / History
Siemens IP Phone with standalone application

17. Beyond just a PHONE CTI Applications on the Phone Phone Book
Samsung IP Phone with Basic feature
Company Directory (LDAP)
Cisco IP Phone with Citrix Application Gateway

18. Beyond just a PHONE CTI Applications on the Phone
Graphical Voic Control
Siemens IP Phone with standalone application
Instant Message
Alcatel-Lucent IP Phone
with Instant Communicator

19. Beyond just a PHONE CTI Applications on the Phone Presence
Alcatel-Lucent IP Phone with My Teamwork
Visual Call Control
Alcatel-Lucent IP Phone with Call Server

20. Beyond just a PHONE Vertical Solutions Hospitality Solution
Alcatel-Lucent IP Phone with 3rd Party XML Server
Hospitality Solution
Nortel IP Phone with Citrix Application Gateway

21. Beyond just a PHONE Vertical Solutions Education Solution
Nortel IP Phone with Datapulse Solution
Education Solution
Aastra IP Phone with XML Server

22. Beyond just a PHONE Vertical Solutions Call Center Solution
Cisco IP Phone with Call Center Application
Call Center Solution
Avaya IP Phone with CMS package

23. Beyond just a PHONE Vertical Solutions Health Care Solution
Cisco IP Phone with XML Server
Real Estate Solution
Cisco IP Phone with XML Server

24. Beyond just a PHONE Replacing Personal Computer Weather Forecast
Avaya IP Phone with IP Phone AP package
Stock Quotes
Avaya IP Phone with IP Phone AP package

25. Beyond just a PHONE Replacing Personal Computer Exchange Integration
Avaya IP phone with Exchange Viewer Package
VOD
Samsung IP phone with VCS Server

26. Beyond just a PHONE Replacing Personal Computer Web Brower Web Camera
Siemens IP phone with Client/Server Applications
Web Camera
Alcatel-Lucent IP Phone with 3rd Party XML Server

27. Enterprise Applications
How does it work?
IP Phone with
XML Browser
Call Server
SIP/PP
RTP
TCP/IP
XML Data
Request
XML Data
Response
Enterprise Applications
XML
HTTP
SSL
LDAP
IMAP
SMTP
RTP
XML Server
Application Server

28. Why on IP phone rather than PC?
IP Phones are always ON, PCs are not
Not everybody has PC
Trusted device (simple but reliable)
Fast Access to features
Handset, keypad, dedicated feature keys
Intuitive, well-known operations
High quality acoustics
Handset
Full duplex hands free
Wideband

29. Recalculate your ROI
Consider One Minute, Per employee, Per day equals $$$ per Year to Business
Total Investment of Full IP Telephony
$$$
Hard Dollar Savings
Management cost saving -$
Cost saving for the easier Move, Add, or Change
Long distance Call Cost saving
Soft Dollar
Savings
Time savings per call of finding and dialing users
Number of calls per day per employee
Total time savings for 50 employees per year
Cost per hour
Total cost savings for productivity of IP phone per Year
15 sec
50 calls
2,083 Hours
x 15 $
-31,245 $
Benefits beyond
Cost Saving
Better Customer service and response
Business Agility
Improved team up with increased availability of coworkers
-$$$

30. Quality of Voice affected by a Media Gateway
User satisfaction
MOS
TDM Network
Media Gateway
4.5
Very Satisfied
Satisfied
Some users dissatisfied
Many users dissatisfied
Nearly all dissatisfied
Not recommended
IP Network
4.3
4.0
3.6
Encoder
Packetizer
Media Gateway (VoIP Compressor)
3.1
2.6 1
Standard
Codec Type
Rate (Kbps)
Frame (ms)
Algorithmic Delay (ms)
MOS
G.711
PCM 64
0.125
4.43
G.729
CS-ACELP 8 10 15
4.18
G.723.1
ACELP
5.3 30
7.5
3.83

31. SIP Trunk (SIP Connection)
Media
Gateway
Digital
Phone IP
Phone
SIP Trunk (SIP Connection) is a service offered by an ITSP (Internet
Telephony Service Provider) that connects a company's PBX to the
ordinary telephone system (PSTN) via Internet using the SIP VoIP standard.

32. SIP Trunk Driving Factors
Eliminates costly TDM hardware (T1/E1, BRI/PRI, and Analog Trunk Cards)
No need to invest Media gateways and additional line cards as you grow
Flexibility to add new lines ; adding linear
Making IP-to-IP calls when possible Handset
No voice quality suffering by analog/digital and/or TDM/Packet transcoding
Supports multiple forms of communication including video, instant messaging, and high-fidelity voice (by wide-band codecs :G.722)
ITSP Softswitch
PSTN
ITSP
PSTN
PBX w/gateway
PBX w/gateway
ITSP gateway
ITSP gateway IP
TDM IP
TDM IP

33. TEXT Internet Flexible termination of calls to preferred providers
Calls to anywhere worldwide can be made for the cost of a local one
Failover to secondary service provider
Advanced features with lower service charge
Direct Inward Dialing (DID) capabilities to Small Business
Allows “Presence” features throughout the enterprise’s business ecosystem
including customers, clients, partners, vendors etc
ITSP
KOR
ITSP SA
ITSP
ITA
ITSP
USA
ITSP UK
Internet
PBX
IP Phone

34. More Devices for IP TelephonyPC
Softphone
WiFi Phone AP
PDA
Softphone
Dual Mode
Cellular Phone
Media
Gateway
Digital
Phone IP
Phone
Communication enabled
Business Applications

35. More Choices for IP telephony in SMB
Manufactures continued to focus on SMB telephony market
Nortel SCS 500
(2008)
ShoreTel ShoreGear 30
(2008)
Mitel 5000 (2008)
Siemens OpenOffice ME
(2008)
Aastra AastraLink Pro 160
(2008)
3Com VCX-Connect 100/200 (2008)
Samsung OfficeServ7030
(2008)
NEC SV8100
(2008)
Cisco UC500
(2007)
Panasonic KX-TDE
(2007)
Vertical Wave IP 2500 (2007)
Avaya IP Office 500
(2007)
Alcatel-Lucent BiCS
(2007)

36. Other factors Drive IP Phone in SMB
Falling prices for IP phones and media gateways
Increasing number of customer LAN/WANs capable of supporting quality of service (QOS) requirements for real-time voice
Improved system design to meet customer needs such as remote location support; improved survivability; and new disaster recovery options
General market acceptance of the technology platform as risk-acceptable.

37. Understanding SMT-i5200

38. SMT-i5200 Series Comparison chart
Scheduled
Scheduled
Model Code
SMT-i3100
SMT-i5220
SMT-i5240
SMT-i5243
SMT-i5270
Name
UC Simple
UC Basic
UC Expert
UC Video
Image S P E C.
CPU
TI TNETV1055
TI TNETV 1051
S3C6410
LCD
4 line graphic
w/(o) Backlit
4.3” Color
TFT,480*272
4.3” color
7” Touch
Button
DSS 24 + Fixed 30 (w/ 4 Softkey)
DSS 14 + Fixed 33 (w/ 5 Softkey)
Fixed key 4
Gigabit X
Daughter-Module (Wedge Option)
Bluetooth
O(USB Dongle)
O (USB)
Wideband O
Push Video
Camera
O(USB Camera)

39. SMT-i5200 Series Comparison chart
Feature
Model Function
SMT-i3100
SMT-i5220
(UC Simple)
SMT-i5240
(UC Basic)
SMT-i5243
(UC Expert)
SMT-i5270
(UC Video)
Call
Protocol
Video Call
XML CID
SPP X O
USB
Provision
Auto Prov. -
Browser
XML
Text Only
PC Client
Call Record
Download
Presence
Buddy List
Video
Push Video
Vod
PIMS
Phonebook
Schedule
Message
Idle
Screen Saver

40. SMT-i5200 Series Comparison chart
Feature
Model Function
ITP-51xxD
SMT-i5220
ITP-5112L
SMT-i524x
Call
Video Call
XML CID X
USB (i5243) O
Browser
XML
Text Only
Easy Sync /
PC Client
Call Control
Call Record
Download
Presence
Buddy List
Video
Push Video
VoD
i5243
Phone book
Text
Photo
Idle
Screen Saver
Schedule

41. SMT-i5243 User Interface Phone Status LCD Menu Selection Key (Right)
LCD Menu Selection Key (Botom)
Conference fixed Key
Transfer fixed key
Hold fixed key
UC Dial
Navigation Key
DSS buttons
Dial Pads
Speaker Mode setting key
Headset Mode setting key
Volume Control key
Mute Key
Service Menu display key
IM selection key
Phone Book key
LCD

42. SMT-i5243 User Interface Status Display Main Display Menu Display
Server Connection
Headset usage
Missed Call
Instant Message
Lock
Forward
DND
Recording
PC Connection
Main Display
Menu Display
Korean Character
Capital letter
Small letter
Number

43. New Valus of SMT-i5243 Fast Search Dialing
Simple CID and/or Detailed Caller Information Display

44. New Valus of SMT-i5243
Call Recording (integrated with OfficeServ Communicator)
Phone Book

45. New Valus of SMT-i5243 Call Log (History)
Presence (Integrated with OfficeServ Messenger

46. New Valus of SMT-i5243 Replacing Personal Computer
VOD (Integrated with VCS Server)

47. New Valus of SMT-i5243 Integrating with OfficeServ Communicator
Call Log
Phone Book

48. New Valus of SMT-i5243
Embedded XML Browser

49. XML Application Design Tool
CIPLET Designer for Cisco IP Phone

50. Avaya Partners for IP Phone Application
MS Exchange integration
Webcam display for security monitoring
RSS news and stock feeds
Rapid calling from corporate LDAP directory
Broadcast alerts with text, graphics and audio
Click-to-call from web applications and messages
Calendars, directories and messaging for Education
Intelligent information appliance for Healthcare
Integrates legacy phone banking with internet banking
Speech-enabled application suite
Healthcare directory provides instant staff access
Pushes emergency information; helps locate staff
Anytime, anywhere time-clock and attendance
Helpdesk messages from Remedy, Clarify, HP OpenView

51. Mitel IP Phone Accessories
Cordless accessories Module
(DECT headset/handset용)
Wireless LAN Stand
(Wireless Client 또는 Stand)
Gigabit Ethernet Stand
(High bandwidth PC)
Programmable Key Module
(12BTN/48BTN/96BTN)
Line Interface Module
(Analog PSTN line)
5310 Conference Unit
(IP Phone)

52. NEC IP Phone Accessories
16 B Desi-less Expansion
Module for Dterm/INASET
IP Adaptor for Digital Keyset
Conference Max (SIP)
ADA for tape recorder
PSTN Switch-over
adapter
60 DSS Console Line Key Module DESI-Less Console DESI-less Line Module Bluetooth H/S
Add-on Options for DT700 Series
Line Key Options for DT700 Series IP Phone
Business, ACD, Retro Layout (From Left)
English, Spanish, Icon, Braille Version

53. Transition to IP Phone, Chance or Challenge?
Information only for I/I Overseas Sales Group 2
Contact your counter partner for further information

54. The End