1. The Role of Competitive Intelligence at LexisNexis
Beverly Parker
SVP, Corporate and Federal Markets
LexisNexis

2. Summary
Competitive intelligence is integrated into the workflows and knowledge management process at LexisNexis. Marketing, licensing, product development, and sales teams and the executive leadership all participate in and benefit from CI practices.

3. Learning Objectives What is the LexisNexis CI philosophy?
Who collects CI at LexisNexis?
How is CI disseminated, shared, and archived?
How might CI be derailed?
What are some of our CI best practices?

4. What Is Our CI Mission?
We provide timely and accurate intelligence analysis for Senior Management, Strategic Marketing, and EPD. It is important to understand this is not limited to simply monitoring a handful of competing companies. We also monitor and evaluate the competitive environment.

5. Who Collects CI at LexisNexis?
Strategic CI -- CI team, staffed by research specialists, including MLS, MBA, and JD professionals
Tactical CI -- EVERYONE, including
Account managers and consultants
Customer Service staff
Marketing and Strategy

6. What CI Sources Are Tapped?
LexisNexis Research Services
Ad hoc and persistent queries
Industry watches, product announcements, acquisitions, intellectual property filings
Competitors’ Web sites
discussion groups
Monitor solicitations for experiences with other companies, ventings

7. What CI Sources Are Tapped? (con’t)
Analysts reports
IDC, Forrester, Outsell
CI professional materials
Also available online at LexisNexis
Professional association memberships
Best practices
Conferences and tradeshows
People
“Oops, wrong number!”

9. How is CI disseminated, shared, and archived?
Intranets/portal
Cross-functional teams
Internal discussion groups
Sales Rep Support Hotline
CI “hot tips”
Weekly “contest”
Weekly/monthly reports
For executive leadership
For other departments

13. How Might CI Be Derailed?
Trojan horses and loose lips
Contractors and temporary employees
Internal turmoil
Staff turnover
Insufficient CI “soft skills”

14. What are some of our CI best practices?
LexisNexis Research Services
LexisNexis at nexis.com
Personal News and Shared News
LexisNexis Premium Trackers
Web tracking
Sales CI “hot tips” contest
discussion group monitoring
Conferences and tradeshows
Professional associations
People

15. Questions?

16. The Role of Competitive Intelligence at LexisNexis
Beverly Parker
SVP, Corporate and Federal Markets
LexisNexis