1. Tablet PC – Overview Jeff Diehl Marketing Manager, Notebooks
NA Access Business Group

2. Agenda Customer Strategy & Scenarios Compaq Tablet PC Presentation
Vision
Business Objective/Strategy
Product Strategy
Target Market
Feature Summary
Brainstorming & Feedback

3. Vision
To establish Compaq as an innovation leader by developing cool, innovative and simple products and solutions that solve unique problems.

4. Business Objectives / Strategy
Establish Compaq as the Innovation Leader by continuing a trend that was initiated with the iPAQ desktop of bringing to market cool, innovative and simple products
Provide the best in customer experience
Through simple and innovative products and solutions
Easy to set up and to deploy
Easy to manage
Easy to service
Set new standards for quality / reliability
Breakthrough industrial design
Simple offering (“less is more”)
End-to-end solutions
Establish partnerships as necessary to achieve these objectives
Microsoft
Independent Software Vendors (ISV’s)

5. Who/What is our Primary Target Market ?
Users that:
prefer the flexibility/ mobility of a notebook PC, but also carry writing paper in portfolio for note taking.
are highly mobile, price conscious, place high degree of importance to style, and wants to remove the “barrier” that a PC has in meetings or classes.
are executives, consultants, students, buyers, sales, data collection, service & maintenance, healthcare, insurance, law enforcement, home & small businesses.
Horizontal Market
Companion device or primary with peripherals (i.e external monitor/dock)
Typical Users:
Knowledge Worker
Campus Roamers
Applications:
Office Productivity
Vertical Markets
Primary Device – may include peripheral (I.e dock)
Typical Users
Medical
Legal
Field Sales
Field Automation
Service
Public Safety
Unique Requirements
Specialty Applications
Environmental

6. Product Strategy Why develop a Tablet device?
The Tablet PC extends the capabilities of traditional “clamshell” PC’s.
Reduces the distraction of notebook usage in a meeting environment.
Offers the opportunity to “reach” users which typically capture data in a notepad/ledger format.
Medical, Legal, Education markets, Field Services, Public Safety
The Tablet PC will provide customers with a device to use when creating, storing or accessing information and transactions
Improves Productivity
Technology advancements
Low power, high performance CPU’s
Low power LCD’s
Battery
Advances in handwriting and speech recognition
Wireless
Windows XP
Data Collectors typically use one of the following mobile devices: personal companions, pen tablets, pen notepads, keypad handhelds and wearable devices.
Typical fields of service include transportation, trucking, utility, HVAC, construction management, warehousing logistics and healthcare.

7. Tablet Feature Summary
Current Definition with engineering
Legacy free, fully integrated
Features
Processor Low Voltage, Low Power (currently Transmeta or Intel)
Panel ” TFT XGA transflective
RAM 128MB – 640MB
Video PCI graphics ATI M6 with 8MB VRAM
Operating System Windows XP, with “Ink as Ink” technology
Touch Screen Digitizer - EM
Input Pen - Active
Communications LOM, b (a)
PCMCIA Single Type II PC card slot
HDD 20GB+, 9.5mm
Ports (2) USB 2.0, VGA, RJ45, RJ11, Power
Security Integrated Biometrics, IPSEC
Battery technology Li-Ion
Battery Life 8 hours minimum
Weight 2.5lbs
Dimensions (x/y/z) < 8.5” x 11” x 1”

8. Development Priorities
Priorities (compiled from customer feedback)
Quality and Reliability
Easy of use
Battery life
Weight
Price
Durability
Ramifications
Graphics are ATI M6 – great, but PCI implementation saves power. No AGP and no 3D – working with engineering

9. Concept Sketches

10. Concept Sketches

11. Concept Sketches

12. Concept Sketches

13. Dock Feature Summary Positioning Features
Low cost cable management and access to more ergonomic keyboards and displays
Features
MultiBay
Communications Pass-through Ethernet
Ports (2) USB, VGA, RJ45, Power
Security Kensington Lock
Weight .5lbs (with weight saver)
Orientation supports Portrait only

14. Product Specific Saleable Options
Cradle
Ruggedized portfolio and/or Leather portfolio
Offers portfolio that has notebook orientation with integrated keyboard
Removable keyboard depending on needs
Bar Code Reader
Ruggedized jacket offering barcode reader
PC Card could offer barcode reader – under investigation
Stylus Tether
Stylus Replacement kit
Screen protectors

15. Brainstorming Questions:
Customer scenarios?
Why not PDAs?
Why not a notebook?
Need for wireless?
Business Case
Where is the business case to justify the tablet in your business
How is cost saved or productivity made?
Tablet positioning?
Full capability of notebook PC
Full OS, WLAN, WWAN, VGA port , USB, etc.
Confirm for Corporate primary market that this concept is necessary
Webpad with communication capabilities
Note taking device with

16. Brainstorming Questions:
Product Priorities? Which to trade off first?
Quality and Ease of Use
Battery life
Weight
Price
Durability
Special features required?
Acceptable price range
Grab and go
Voice recognition - dictating only?
Security requirements?
Portrait vs. landscape?
Intel versus Transmeta

18. Modular Concept Alternative definition Base unit
Hit a lower price, add options for features
Concern that lower price and smaller size is not achievable by just trading off ports
Base unit
Processor Low Voltage, Low Power
Panel ” TFT XGA
RAM 128MB - 640MB
HDD 20GB+, 9.5mm
Operating System Windows XP, with “Ink as Ink” technology
PCMCIA Single Type II PC card slot/Security slot
Communications LOM, b (a)
Ports Integrated Antenna, (1) USB, RJ45, Audio in/out, Power
Battery technology Li-Ion
Battery Life tablet mode 9-11 hours, full power 6 hours
Touch Screen Digitizer - EM
Input Pen - Active
Weight 2.5lbs
Dimensions (x/y/z) < 8.5” x 11” x 1”
Provide jackets to add
WAN Jacket PC Card Integrated Biometrics, RJ11, tilt, ruggedized/panel cover, grips
Data Collection Jacket Bar Code Reader, RJ11, tilt, ruggedized/panel cover, grips
Corporate Jacket (1) USB, VGA, RJ11, tilt, ruggedized/panel cover, grips

19. Localization Language availability of Ink – GEO mix - TBD
Only comes in EFGJ at launch
English
French
German
Japanese
GEO mix - TBD

20. Configurable Modules Model 1 Low power processor,10.4” TFT/XGA
Stylus/digitizer
No batteries
No memory
2 empty battery bays
1 empty memory slots / 128MB down
1 empty MiniPCI
1 empty integrated Biometrics
RJ 45 NIC
Hard Drive
20GB
Common Hard drive options
Communication
WLAN miniPCI + modem combo
No Modem
WWAN PC cards
Additional Memory
64MB, 128MB , 256MB,
512MB (Transmeta only)
Security
Integrated Biometrics
Battery
4-cells Batteries
Country/OS Modules
Windows XP
Localization = EFGJ
Productivity software
TBD
Warranty
One year – 1/1/0
Maybe service extensions

21. Competitive Landscape
IBM
Mini-Notebook/ tablet “CrossPad” notepad for handwriting recognition / electronic image transfer & a touchscreen display / interface
Aqcess Obe *
Power of a color
Pen tablet comp.
W/speech recognition
Capability & a CCD
Camera
Keyboard/Stylus
Clio *
Extend your office
Everywhere you go and
Access corporate
Databases, your PC
& the Internet
Keyboard/Stylus
Mitsubishi *
AMiTY CP
Advanced Keyboard-
Free Apps & Sturdy
Construction for
On-the-move
Field workers,
Handwriting
Stylus
Optional keyboard
5.5 lbs
Performance
Fujitsu *
Rugged, Exceptioinal
Performance, Outdoor
View ability, replacement
For Desktop
Keyboard/Stylus
4 lbs
3 ½ lbs
2.5 lbs. *
*** **
2.2 lbs.
* Wireless not mentioned
In product information
Weight
IBM – wireless via 80211b
(integrated or PC Card)
under considered

22. Competitive Assessment
Tablet PC’s are not a “new” concept
Tablet devices have been on the market for nearly a decade.
Typically marketed towards niche markets
Existing tablet offerings prohibit mass market appeal/acceptance, due to:
Weight
Battery Life
Technology/Performance
Price