1. Ishadi SK
BROADCAST
INDUSTRY

2. BROADCAST
INDUSTRY
One of the most
powerful Industry
in the world

3. The most powerful industry to control the world
MEDIA &
MILITARY
The most powerful industry to control the world

4. MEDIA
TELEVISION
RADIO
FILM
INTERNET
PRINT

5. TELEVISION SYSTEM No SYSTEM STRENGTHS LIMITATIONS 1. TX : Terrestrial
Free to air
Max radius of 120 Km.
High coverage depending on Tower’s Height
Should be clear area
and capacity of transmission
Does not depend on weather
Single channel. 2.
Cable
Multi channel – up to 100 – 200 channel.
Quite expensive because of using cable to be transmitted
Multi functions
High Maintenance
* No physical distortion/interruption 3.
Satellite
Coverage Not limited
High Investment
High Penetration, it is not interrupted by high rise building or mountain
Easily interrupted by weather
Multi channels ( digital ).
Needs Parabola.

6. TELEVISION
SYSTEM
Satellite
TX Tower
Studio TV TV
TV CABLE

7. TYPES OF TELEVISION INDUSTRY Government Television Private Cable
Investment
APBN
Operational Cost
APBN / APBD/ limited advertisement
Advertisement
Monthly Fees / limited advertisement
Reports to
B.O.D
Contents
Tends to follow government’s needs
Based on market’s needs
Management
Bureaucratic/ Professional
Professional / Competitive

8. LIST OF NATIONAL TELEVISION NATIONAL TELEVISION SHAREHOLDER
MAIN SPONSORS
ON AIR
TRANSTV
Para Group
100%
Chairul Tanjung
2001
TRANS|7
Kompas Gramedia Group
55%
45%
Jakob Oetama
RCTI
MNC Group
Hary Tanoesoedibjo
1989
TPI
75%
1991
GLOBAL TV
2002
SCTV
PT Abhimata Mediatama Nothern Trust Company S/A
Public
79% 8%
13%
Sariaadmatdja brothers
Singleton Group
1990
INDOSIAR
PT TDM Asset Manajemen
PT Prima Visualindo
Bank Julius Baer Ltd
29%
27%
36%
Salim Group
1995
ANTV
Bakrie Group
Star Group
80%
20%
Bakrie Family
Rupert Murdoch
1993
TVONE
METRO
Media Indonesia
Surya Paloh
TVRI
Ministry of State Owned Enterprise
Govt. Indonesia
1962

9. First Media (Kabelvision)
LIST OF PAY TV IN INDONESIA
PAY – TV Providers
Shareholders
Indovision
Global Mediacom
First Media (Kabelvision)
Lippo Group
Telkomvision
Telkom
Iglo TV
Indosat
Astro TV
Foreign

10. COMPETITION Program Content & Creativity Audio Video Quality
Technology
Coverage Area
Artist
Rate card

11. TRANSFORMATION OF IDEALISM INTO BUSINESS STRATEGY BROADCAST LAW
DEMOCRACY
CONSTITUTION
RELIGION
MORAL VALUES
NATIONALISM
BROADCAST LAW
CODE OF ETHIC
PUBLIC OPINION
PROFESSIONALISM
BUSINESS
PROFIT
MARKET DRIVEN
COMPETITIONS
RATINGS

12. TRANSFORMATION OF IDEALISM INTO BUSINESS STRATEGY
In order to give idealism for the nation, we have to firstly survive in this industry.
In order to give good & effective idealism we have to gain great number of share & rating.

13. Creativity must have selling point
TELEVISION INDUSTRY AS
A CREATIVITY INDUSTRY
Creativity must have selling point
Creative have no limitation (Theory of 7 musical notes)

14. HOW MANY SONGS CREATED BY 7 NOTES ??
THE CREATIVES WORK??
HOW
HOW MANY SONGS CREATED BY 7 NOTES ??

15. BUT, Rating & Share CREATIVE MUST MEASUREABLE!!
HOW MUCH VIEWER WE HAVE?
BIGGER IS MUCH BETTER

16. WHAT IS THE DEFINITION OF RATING & SHARE? TVR (Rating) TVS (Share)
“A Percentage of Audience over the population or target population, defined by a certain period of time (minimum by 1 minute=watching minium 17 second continously)“
TVS (Share)
“The percentage of the total available audience. The addition of the stations always equal 100 %“

17. WHAT IS THE DEFINITION OF RATING & SHARE?
1% Rating = ± penonton
Sumber data: AGB Nielsen Indonesia

18. WHAT IS THE DEFINITION OF RATING & SHARE? YEAR 2008 Quintiles% A
Rp. 2,000,000 and above 9% A1
Rp. 3,000,001 and above 3% A2
Rp. 2,000, ,000,00 6% B
Rp. 1,500, ,000,000
10% C
Rp ,001 – 1,500,001
46% C1
Rp. 1,000, ,500,000
20% C2
Rp , ,000,000
26% D
Rp. 500, ,000
19% E
Rp. 500,000 and below
16%
Source:
Nielsen Media Research
*) Monthly household purchase of basic goods (such as: basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly).

19. PRODUCTION
TELEVISI

21. TAHAPAN PRODUKSI
Produksi dalam televisi adalah suatu proses dimana sebuah ide itu dapat ditransfer ke dalam tayangan televisi. Tahapan produksi ada 3 tahap yaitu:
Pra Produksi
Produksi
Paska Produksi

22. TAHAPAN PRODUKSI Pra Produksi
Dalam proses pra produksi dilakukan beberapa production meeting atau bisa juga disebut proses brainstorming yang kemudian tertuang dalam 3 bagian,secara:
Kreatif
Teknis
Administrasi

23. TAHAPAN PRODUKSI Kreatif
- Proposal : Judul,tujuan,target penonton,format acara dsb
- Konsep
- Naskah
- Rundown
- Script

24. PRA PRODUKSI Teknis - Jadwal Shooting
- Alat – alat yang digunakan : Jumlah kamera,Lighting,Audio,Broadcast equipment dll.
- Lokasi : Studio atau luar studio
- Man Power : Producer,PA,Creative,Director,Camera Person,Lighting Person,Audio dll.
- Taping/Live

25. PRA PRODUKSI Administrasi - Perencanaan Budget
Biaya-biaya yang berhubungan dengan proses produksi seperti: Artis,set dan properti,makanan,kaset,biaya crew,studio,rental alat dsb.

26. PRODUKSI
Tahapan produksi adalah dimana segala sesuatu yang dipersiapkan dalam pra produksi di eksekusi dalam sebuah tayangan.
Dalam tahap ini termasuk rehearsal yang dapat dibagi 2,yaitu: Table reading atau dry rehearsal

27. PRODUKSI Table reading atau Dry Rehearsal
Para artis bersama crew produksi duduk bersama/ berdiskusi untuk membaca script acara.
Dress Rehearsal
Para artis telah berpenampilan seperti pertunjukkan sesungguhnya dan seluruh crew produksi yang bertugas melakukan tugasnya layaknya pertunjukkan sesungguhnya.
Shooting
Proses produksi di eksekusi menjadi sebuah tayangan.

28. PASKA PRODUKSI
Didalam paska produksi hal yang dilakukan adalah merapihkan alat-alat yang dipergunakan, pembongkaran set, penyelesaian masalah pembayaran dan evaluasi program.
Hal yang paling penting dalam paska produksi adalah proses editing dimana program yang telah dieksekusi disempurnakan kembali agar layak ditayangkan.
Khusus untuk program Live/Siaran langsung proses ini dilakukan pada saat tahap Pra Produksi.

29. TRANS MEDIA
OVERVIEW

30. TRANSTV
OVERVIEW -
Established under the name of PT Televisi Transformasi Indonesia based on Notarial Deed no.3 dated 23 December 1998.
Obtained broadcast license in 1998 and started commercial operation in 2001.
TRANSTV programmes adopt general entertaiment concept for all ages.
Most of its programmes are non drama (movies, variety show, infotaiment, comedy etc) and are produce inhouse targeting ABC market segments.
In less than 5 years of operation TRANSTV has proven its capability and is recognized as one of the leading TV station in Indonesia.
TRANSTV also has received numerous award within the country and the region for its innovative and high quality programming.

31. TRANS│7
OVERVIEW
Established under the name of PT Duta Visual Nusantara based on Notarial Deed no.58 dated 23 April1999.
Obtained broadcast license in 2000 and started commercial operation in 2001.
Originally broadcast as “TV7” under the ownership of the Kompas Gramedia Group (KGG).
TRANSTV & TV7 entered into a strategic partnership on 5 August 2006.
In the same year, TV7 was re-launched as TRANS│7.
TRANS│7 financial performance has improved significantly after being acquired and has generated positive earnings.
TRANS│7 programmes provide general entertaiment, sport and informations. Mainly targeting the ABC market segments.

32. JOURNEY HIGHLIGHT TRANSTV & TV7 obtained broadcast licences
1998
TRANSTV & TV7 obtained broadcast licences
2001
TRANSTV & TV7 first went on air
2002
TRANSTV started full day broadcasts, 18 hours on weekdays and 22 hours on weekend
TRANSTV – first programmes in the top 20 programmes.
TRANSTV – fifth ranked audience share in primetime rating
2003
TRANSTV awarded best television award by Cakram Magazine
2004
TRANSTV won Asian TV award for best reality programme (Dunia Lain) and second best music performance (Diva dangdut)

33. JOURNEY HIGHLIGHT
2005
TRANSTV obtained ISO 9001 – 2000 (revenue cycle and In-house production)
2006
TRANSTV obtained ISO 9001 – 2000 (procurement, HR, General Services, and Programming)
TRANSTV ranked top three among TV stations in Indonesia).
Trans Corpora acquired interest in TV7 in August
Re-launching of TV7 as TRANS│7
Transtv obtained ISO 9001 – 2000 (On Air Promotion, Marketing PR, IT, and Corpora Legal).
Best National TV award (TRANSTV) from Cakram Magazine.
TRANSTV obtained ISAS BC 9001 : 2003 for broadcast management (first time in the world).
2007
TRANSTV obtained second ranked number of programmes in Top 100 programmes chart among TV programmes in Indonesia (75% is Inhouse Programmes).
2008

34. High Performance Culture Controllable cost of programming
Key Competitive Advantages
Leadership
Led by top quality management team in the industry, which has achieve significant success.
Clear chain of commands.
High Performance Culture
Good Governance, Strong and Solid Management, Discipline, Pleasant and Friendly Working Environment, High Quality, High Image, Esprit de corps, TEAM WORK
Innovative
Ongoing trendsetter market
In house production
The industry leader in in house programming almost 90% of local programming is produce in house.
Controllable cost of programming
Ability to reduce reliance on third party programs suppliers (production houses) as well as flexibility to produce various types of programs.
Steady Performance
Both stations demonstrate stable performance and tend to be improve.

35. Key Competitive Advantages
Clear Market Segment
Very strong presence nationwide and the leader in AB Social Economic Segments.
Good Facilities
Equipped with latest available infrastructure, modern studios, and wide range of transmitter across Indonesia (TRANSTV 31 transmitters, TRANS│7 26 Transmitters)

36. Competitive Strengths
Leading Market Positioning and Successful Branding
Leading position in the industry.
High CPRP
TRANSTV is average ranked second position in SES AB market and fourth in overall market.
TRANS│7 is ranked in the fifth position in SES AB market and sixth in overall market.
Both TRANSTV & TRANS│7 are associated with image of trendsetter, high lifestyle & quality.
Both stations are able to attract high CPRP (Cost per Rating Point) due to successful company and program branding targeted to advertisers.
The key success factors are in: strong branding, competitive and attractive sales package, solid sales & marketing team.

37. YEARLY TVR PERFORMANCE OF TRANSTV 2001 - 2007

38. YEARLY TVS PERFORMANCE OF TRANSTV 2001 - 2007

39. YEARLY TVR PERFORMANCE OF TRANS7 2005 - 2007

40. YEARLY TVS PERFORMANCE OF TRANS7 2005 - 2007

41. PT. TELEVISI TRANSFORMASI INDONESIA QUANTITATIVE RESEARCH, R & D DEPT
PT. TELEVISI TRANSFORMASI INDONESIA QUANTITATIVE RESEARCH, R & D DEPT. PROGRAMMING DIV. Audience Rating Trends Week
2.0
1.9
1.8
1.7
Trans Telecast Hour
1.1
0.8
0.7
0.6
0.5
0.2
0.1
Source : AGB – NMR
Note : Based on data in 10 cities

42. PT. TELEVISI TRANSFORMASI INDONESIA QUANTITATIVE RESEARCH, R & D DEPT, PROGRAMMING DIV. Audience Share Trends Week
16.9
16.1
15.0
14.9
9.0
Trans Telecast Hour
6.7
5.5
5.5
4.0
1.7
1.0
Source : AGB – NMR
Note : Based on data in 10 cities

44. Competitive Strengths
Leading human resources
Experience management team
Innovative and active workforce
Continuous employee development program
Top Quality management team in the industry, which has to date achieved significant success
Over 67% of employees are under 30 years of age and almost 90% under 35 years old.
Highly energetic and innovative corporate culture.
Fresh graduate recruitment every year.
Industry and skills training program
Executive MBA program (in cooperation with Asian Institute of Management).

45. Workforce Mix by Age Group
TRANSTV
TRANS7

46. Competitive Strengths
Leading in house programming & production capability.
Trans Media is the industry leader in in-house programming. Almost 90% of local programming are produced in-house.
This strong in-house production capability creates:
TRANSTV is also the pioneer and the leading Indonesian movie channel with:
Reduces reliance on third party program suppliers (production houses).
Flexibility in producing various types of programming.
Better control over production cost and program supply.
Great number inventory of blockbuster movies.
Secured supply agreement with global major movie producers, such as Universal, Sony Pictures, and Warner Bros.

47. Programming Composition
Local Programming
All Programming
External Program Suppliers for Trans TV and Trans7 No
Local
Foreign 1 2 3 4 5 6 7 8 9 10
GMM Films Indonesia
Indika Cipta Media
Bintang Advis Multivedia
Broadcast Design
Multivision
Rapi Film
Teguh Bakti Mandiri
Menara Media Sakti
Multivista Films
MD Entertaiment
Warner Bros
Universal Pictures
Columbia Tristar
Fremantle Media
World Sport Groups
United Champ Assets
Continental Films
TV3 Malaysia
Dorna
Metropolis Television

48. AWARDS Category as “New Media Potential” ASIAN TELEVISION AWARD
Best Reality Program
Dunia Lain - Lawang Sewu
2nd Best Music Programme
Diva Dangdut Nirwana.
FOR ALL NATION (FAN) CAMPUS
“Media Elektronik Peduli Narkoba”
PANASONIC AWARD 2006 & 2007
“Extravaganza”
Category as Comedy
FESTIVAL FILM INDONESIA
“Hitam Putih”
Category as Documenter for Special Jury Prize
“Surat Sahabat”
Award from Minister Culture & Tourism
KPAI Children Program 2007
CAKRAM 2007 Category The Best Television
MAJELIS ULAMA INDONESIA Anugrah Syiar Ramadhan 1423 H Category as Siaran Pendukung Suasana Ramadhan Terpuji
MAGAZINE “WARTA EKONOMI” The Most Popular Company to work- with Among twenty Big Companies In Indonesia
CAKRAM 2003
Category as “New Media Potential”
MAJELIS ULAMA INDONESIA
Anugrah Syiar Ramadhan 1424H Category as “ Siaran Menjelang Buka Puasa”
PANASONIC AWARD 2005, 2006 & 2007
“Ceriwis”
Category as Talk Show
IPMG Journalism Award 2007
“Reportase Investigasi”
Category as Investigation Report

49. AWARDS Panasonic Award 2007 Favorite Children Program
“Bocah Petualang”
Cultural Award 2007
Ministry of Culture & Tourism for Best Children
Favorite Sport Magazine
“Highlight Liga Inggris”

50. TRANS TV DAN TRANS 7 BUKAN HANYA TELEVISI MASA DEPAN INDONESIA

51. TRANS TV DAN TRANS 7 ADALAH MASA DEPAN INDONESIA

52. Thank you...
a Trans Corp Company 2008