0. Blue Print Virginia Healthcare Let’s be transparent about this… August 12, Bob Cramer Norfolk Southern Corporation

1. Purchasing decisions are of varying consequence

2. Purchasing decisions in Healthcare?

3. High-value purchasing is the objective

4. The current value decision for healthcare?

5. What do healthcare consumers know about cost?
The Washington Post November 10, 2011
Should government regulate health care prices?
“Massachusetts is now in…a debate about how to bring down its skyrocketing health care costs. And the state’s new proposal to regulate how much providers charge for health care…the state found that some Massachusetts doctors charge six or seven times as much as their colleagues for the exact same procedures …

6. What do consumers know about cost?

7. What do consumers know about quality?

8. What do consumers really know about quality?
Almost 2.5 million patients undergo surgery unnecessarily every year. Many of them end up in worse shape than before their procedures.
“back surgery is needed in only a small percentage
of cases. Most back problems can be taken care of
with nonsurgical treatments, such as medication, ice, heat, gentle massage and physical therapy.”
- Mayo Clinic

9. What should consumers know?
"The practice of medicine doesn't always follow the best evidence… I think if patients were well informed, they would choose the right thing… the least invasive, less risky procedure.“ James Weinstein Director, Dartmouth Institute Health Policy and Clinical Practice.

10. What about about cosmetic surgery, Lasik, and implants?

11. healthcare consumerism, value-based benefit design,
Why transparency?
Premise:
Widely available and robust Cost and Outcome Information i.e., healthcare transparency, will enable:
healthcare consumerism,
value-based benefit design,
outcome-based payment reform,
and therefore, high-value healthcare.

12. There is some good news in Virginia to build upon
Virginia fares well among most states and earned a B in a national study on health care pricing transparency because of its state’s laws like the All Payer Claims Database (APCD) and the information available like Virginia Health Information (VHI). 

13. All Payer Claims Database (APCD)
The Virginia APCD will aggregate all claims databases from all payers and can provide:
a comprehensive picture on total treatment costs across an episode of care, together with some quality information (e.g., number of diabetics with A1c test compliance),
data to evaluate what goes into a complete episode of care for a high-cost service, how that cost varies and how to structure provider payments to reward better value.
Note: Self-insured employers must approve release of claims data to the APCD by ASOs.

14. Virginia Health Information Circa 1993

15. Virginia Health Information Plan and Transparency

16. Transparency enables cost-effective benefit design
Value Based Insurance Design (VBID)
Don’t cover ineffective care, e.g., Routine EKGs
Pay for effective care, e.g., $0 Copays Tobacco Cessation
Choosing Wisely
45 Don’t do(s) according to the Medical Societies
Referenced-based pricing (RBP)
Set cost limits on coverage based on reasonable cost, i.e. no $3000 MRIs, if $600 MRI is obtainable

17. Transparency enables more effective benefit design
Centers of Excellence (COE)
Require treatment by high quality providers, e.g.,
Lowes: Cardiac Care only at Cleveland Clinic
Step Therapy
Exhaust less invasive/costly first, e.g., ibruprofen before Enbrel, anti-inflammatory medication before surgery

18. Transparency and the market place
Outcome and cost transparency will enable outcome and performance-based provider rewards:
P4P Payment structures
Consumer foot traffic
Re-pricing of care services, e.g., primary care
Reallocation of healthcare services investment
Redirection of medical schools

19. Transparency is required in a perfect world
“First, patients will be at the heart of everything we do. So they will have more choice and control, helped by easy access to the information they need about the best GPs and hospitals. Patients will be in charge of making decisions about their care. Second, there will be a relentless focus on clinical outcomes. Success will be measured, not through bureaucratic process targets, but against results that really matter to patients – such as improving cancer and stroke survival rates.”
Andrew Lansley
Secretary of State for Health
United Kingdom
July 2010

20. Improving Healthcare Transparency in Virginia
Optimize the analysis, distribution and use of all APCD data
Develop and proliferate consumer friendly, evidence-based care alternatives to include outcomes for all prevalent services
Support the transparency initiatives in the VHIP
Health plan sponsors see Transparency as foundational
Blueprint Virginia - Healthcare

21. Thank you!