1. Trends & Challenges in Business Education (TCBE)
IACBE Annual Conference
and Assembly Meeting
April 10, 2014
Roundtable Discussion
Facilitated by Dr. Ross Wirth & Professor Janet Staker Woerner

2. Roundtable Objectives
Provide a high-level overview of challenges before us in Business Education
Introduce Trends and Challenges in Business Education (TCBE Project)
Opportunity to discuss and add perspective to guide our next steps
Draft an agenda for online & future face-to-face (F2F) meetings

3. Theory of Disruptive Innovation
“Fifteen years from now more than half of the universities will be in bankruptcy, including the state schools.”
-Clayton Christensen
Speaking Feb. 6, 2013 at the Startup Grind conference
Author of
Retrieved from

4. 10 Trends for Higher Education
Diminishing ability to pay for college education
Even more going down-market for lower tuition
Value of a degree being publicly questioned
Increased focus on “buying into a career path”
Number of high school graduates is shrinking
Non-traditional students still an opportunity
Transient students increasingly common
Message control moving online to social media
Data analytics enabling personalized learning
MOOCs starting to move toward transfer credit
Bullet point transition has been added.
Lawlor Intelligent Marketing Solutions for Educators, Retrieved from

5. Who is talking about the Future?
How can we keep up with what is happening?
Logos retrieved from Google Images

6. New Models – New Rules
Johnson, L., Adams Becker, S., Estrada, V., Freeman, A. (2014). NMC Horizon Report:
2014 Higher Education Edition. Austin, Texas: The New Media Consortium.

7. Growth of New Entrants Western Governors University
Zero to 40,000+ students in 18 years
Southern New Hampshire University
Enrollment grew from 2000 to 34,000 in five years
Targeting 350,000 College for America enrollment
Saylor Foundation – NCCRS or CLEP credit
MOOCs moving toward ACE credit (slowly)
StraighterLine, University of the People, Peer-to-peer University
Udemy, Skillshare, CreativeLIVE, Lynda
SNHU enrollment -
SNHU information retrieved from

8. Responding to Change Incremental Change (transactional)
Any Centers of Excellence to leverage?
Productivity & process improvement?
Disruptive Change (transformative)
New Business Models?
Possible within current structure?
Refer to earlier slide with Educause . They are think tanks (???)

9. Hands up!
Retrieved from

10. What assumptions are driving our Business Model?
???
Accreditation as a barrier to entry
Traditional age students still want a campus experience
The campus experience can only be attained F2F on campus (not online)
A degree is a “certification” of learning something
What constitutes a “campus?”
What scenarios are we considering?

11. How might we respond?
As a school of business – What is our role in leading change on campus?
As an assembly of schools of business – What role might IACBE play in collaboration?

12. AACSB is responding Recent articles in BizEd magazine
“Rethinking the Business Model for Business Schools”
“How business schools must change to survive”
“The 21st Century Business School Dean”
“Online delivery systems will revolutionize education”
“Next steps for online education”
“What MOOCs could mean for higher education”
“Competing for faculty in a changing environment”
Confirm use.
plus newsletters, webinars, workshops, & discussion boards

13. Assoc of Indep Col & Univ in OH
Meetings underway to discuss
Collaboration among Division Heads
Sharing Faculty Development opportunities
Networking faculty within a discipline
Cross-listing low-enrollment courses
Sharing learning resources
Sharing curriculum (Center of Excellence)
Confirm use.
The Power to Convene

14. TCBE Project The IACBE will serve as a: Focus will be on:
Communications Hub for connecting members
Distribution of Information
Professional Development & Thought Leadership
Focus will be on:
Discussing Trends in Business Education
Participatory conversations
Addressing challenges facing member institutions
Developing solutions to these challenges

15. Draft TCBE Mission Convene IACBE member schools to
Collaborate to develop ways to address the challenging issues facing our institutions
Contribute to our common goal of excellence in business education
Draft

16. TCBE Project Activities (tentative)
Serve as a platform for researching technology
Facebook, Twitter, YouTube, Pinterest, LinkedIn
Blog – issue clarification & discussion
F2F sessions - National & Regional Assemblies, IACBE Summer Institute
Special Interest Working Groups
In-depth investigation of a problem or opportunity
Knowledge repository for sharing
Learning Resources
Best Practices
Webinars – Continuing Education and/or live discussion
researching?

17. Going Forward How can you play a role?
Blogging & discussion
Testing technology
Other?
How can other IACBE members be invited in?
Looking for ideas for next steps
Summer Institute & Regional Assemblies

18. Summer Institute – July 2014
Opportunity to Check-in
Virtual Conference connected to F2F session
What topics should be on the agenda?
Who would like to participate in the planning?
What needs to be done between now & then?

19. Going Forward We need your ideas & help
Please provide your contact information

20. IACBE Website – Special Initiatives
Contact information
Dr. Ross Wirth, Franklin University
Prof. Janet Staker Woerner, Herzing University
IACBE Website – Special Initiatives

21. Hip pocket slides follow

22. Meeting the Collaboration Challenge
Stages of Collaboration
Raising awareness of issues
Clarification of issues
Sharing and identification of expertise & capabilities
Transition to an “asking” culture
Challenges
Moving first to “sharing” – then to “asking”
Balancing benefits across institutions
Clarifying policies & procedures

23. Where do you place the risk?
High
Impact
Scenario Planning
Low
Impact
Low
Probability
High
Probability