1. Book Launch Event Report Dialogue Space, Beijing, China
Dior “Le Premier Siècle de René Gruau ”
Book Launch Event Report
Dialogue Space, Beijing, China
《勒内•格鲁瓦的第一个世纪》中文版
在中国首次发行 1

2. Event Date
25th October, 2011 (Tuesday)
Event Location
Dialogue Space, Beijing
Event Time
8:00 - 9: Onsite Venue Shooting
11: Press Arrive and Cocktail
11:00 – 12:00 Book Signature by Mrs. Nissen and Mr.Vincent Leret
12:30 – 14:00 Guest Lunch
14:30 – 16:30 Press Special Interview with Mrs. Nissen and Mr.Vincent Leret
Total Attendance
Press presentation: 26 persons from 22 media from Beijing, Shanghai and Hong Kong
Publication House : 9 persons
Dior Staff: 5 persons
Total: 41 persons

3. Dior “Le Premier Siècle de René Gruau ” Book Launch
Guest List
Press:
Beijing: VOGUE, Bazaar, Bazaar Art, L'Officiel, L'Officiel Art, Cosmopolitan,
ILook, Madam Figaro, Fashion Weekly, Hot Spot, BQ, Psychologies,
ShineWork Media CCTV 6, BJ TV Fashion Circle
Shanghai : ELLE, Numero, Noblesse, Grazia,
The Bund, Modern Weekly, Chanel Young TV
Hong Kong: Deep Moda
Guest invited by Buclas:
Weipeng Liu, Fei Li, Zizai Guan, Lei Gao, Xi Wang
Paris Guest:
Ms. Nissen Sylvie, Mr. Yann De Saint Sulpice, Mr. Vincent Leret, Ms. Wenxin Zhou

4. Dior “Le Premier Siècle de René Gruau ” Book Launch
Outdoor View

5. Dior “Le Premier Siècle de René Gruau ” Book Launch
Signature Table

6. Dior “Le Premier Siècle de René Gruau ” Book Launch
Exhibition

7. Dior “Le Premier Siècle de René Gruau ” Book Launch
Exhibition

8. Dior “Le Premier Siècle de René Gruau ” Book Launch
Guest Visiting and Book Signature

9. Table Set up for Luncheon
Dior “Le Premier Siècle de René Gruau ” Book Launch
Table Set up for Luncheon

10. Dior “Le Premier Siècle de René Gruau ” Book Launch
Guests at the Luncheon

11. Dior “Le Premier Siècle de René Gruau ” Book Launch
Special Interview

12. Website & Blog Clippings
( YTD: October 27th, 2011 )
Item
Page number
Website 4
Micro-Blogger 10

17. Editor In Chief Sha Xiao Li from Bazaar
Miss Dior, Diorama, Diorissimo
1961
Ce dessin représente trois dominos (costume du carnaval de Venise) pour décrire les
trois premiers parfums Dior. Gruau rend ainsi hommage aux grands bals mondains
auxquels Christian Dior participe en s’habillant lui aussi en domino
Diorissimo
1956
Encre et feutre noir, gouache, aquarelle et crayon
Premier dessin publicitaire pour Diorissimo, cette élégante jeune femme fut
initialement proposée nue à Christian Dior. Bien que séduit par l’audace du
dessinateur, Dior demanda finalement à Gruau de l’habiller d’un fourreau noir…

18. Dior “Le Premier Siècle de René Gruau ” Book Launch
Mirco- Blog Clippings
Publisher Zhang Xiaodong Madame Figaro
This beautiful works comes from the exclusive fashion illustration for Madame Figarro at Rene Gruau’s senectitude.

19. Dior “Le Premier Siècle de René Gruau ” Book Launch
Mirco- Blog Clippings
Fashion Editor Jin Jing from ELLE
The “Le Premier Siècle de René Gruau ” Book Chinese version will be Launched soon. A lots famous illustrations were drew by Mr.Rene Gruau.
Go to buy it!

20. Fashion Editor Chen Meng Han from Harper’s Bazaar
Gruau Rene the first century

21. Fashion Editor Ji Jing Wei from Grazia
The “Le Premier Siècle de René Gruau ” Book Chinese version will be Launched soon. A lots famous illustrations were drew by Mr.Rene Gruau
Like these illustrations and the drawing, I was attracted by them!

22. Editor in Chief Xu Ning from from Bazaar Art
I attended an exhibition on a shining day.
Rene Gruau For Christian Dior

23. PR Agency & Socialite
What kind of the elegance? Is it Couture? Perfume or Art?

24. As the most influencer in the 20’s,
Mr. Rene Gruau created the best performance on advertising pictures.
Mr.Rene Gruau is also the best friend of Mr. Christian Dior.
He was inspired by the “New Look”, he created very vivid figures of women.

25. 1980
Femme a La rose – Rene Gruau
Very abstract but we smell the rose recognized

26. Others
Rene Grua, the man with Dior Perfume.