1. Elliptical Mobile Solutions Micro-Modular Data Centers™
EMS Introduction

2. Agenda Industry Product Data Center Challenges
Modular/Container Based Data Center Evolution
Product
Product Overview and Walk-Through
Value Proposition for EMS Products
Applications

3. Industry and Market Review

4. What is a data center? The data center is a physical
place that houses a network's
most critical systems, including
backup power supplies, fire
protection systems, air
conditioning, and security.

5. The Challenge Data Centers, Network Closets, Remote Office and Cloud
Computing applications are inefficient, expensive to build
and operate, and don’t scale well to match business and
infrastructure needs.
Huge construction costs (Up to $1,300/sq ft)
Long time to build (up to 24 months)
Have to build the whole thing up front and hope IT catches up
Inefficient = high cost to operate

6. Mechanical Aspects of Today’s Data Centers

7. Why Containerized Systems?
Connect the “Facility” (building shell) together with the complete package for the best possible efficiency.
Reduce starting costs and operational expenses.
Create a standardized platform that can adjust to the rapidly changing information technology environment.

8. Early Adopters of Containerized Data Centers

9. What is a “Micro-Modular Data Center” (MMDC)?
The natural evolution from large, brick and mortar data centers to
40ft/20ft data centers built in shipping containers to rack-level data
centers. Simply add power, network and IT equipment .
BRICK & MORTAR
CONTAINER
MMDC

10. Product Review

11. Elliptical Mobile Solutions MMDC Line
All EMS Micro-Modular Data Centers share the following characteristics:
Standard 19” Vendor Agnostic Rack Enclosures
Closed-Loop Cooling —deliver cooling directly to the equipment with no wasted energy
Hardened and Sealed Enclosures—designed for indoor and outdoor use
Built-in Shock/Vibration Isolation—designed to be moved fully populated without damaging equipment

12. Elliptical Mobile Solutions C3-S.P.E.A.R. line
24U of rack space
Standard with single AC, optional top mounted AC for redundancy or added capacity
NEMA 12 (Indoor) or NEMA 4 (outdoor) models available
Provides cooling for 2.5KW to 6KW of IT Load
C3-S.P.E.A.R. MOBILE
C3-S.P.E.A.R.
RELOCATABLE
C3-S.P.E.A.R.
RUGGEDIZED
C3-S.P.E.A.R.
NEMA 4 DUAL COOLING
Confidential 2011 –

13. Patented Closed Loop Cooling
All of our products allow you
to establish a computing
environment or data
center anywhere. All that is
needed is power and
connectivity. Cooling, fire
protection, EMI shielding,
security, raised floor, hot and
cold aisle, are all self-
contained in each enclosure.
INSIDE AIR AND OUTSIDE AIR NEVER MIX
Confidential 2011 –

14. Elliptical Mobile Solutions R.A.S.E.R. Line
42U of rack space
Air-cooled (DX) or water-cooled (HD) enclosures available
All models rated for both indoor and outdoor use
Provides cooling for 12KW to 80KW of IT load
R.A.S.E.R. HD
R.A.S.E.R DX
R.A.S.E.R WITH MISSION
CRITICAL VENTING

15. R.A.S.E.R. DX In addition to standard features
of all MMDC’s, the R.A.S.E.R. DX
features:
12KW Closed-Loop Cooling
Industrial A/C unit with manufacturer spec mean time between failure of more than 52 years
NEMA 3R or NEMA 4 (both can be used outdoors
Mission critical venting (optional)
Protects equipment in the event of an A/C failure

16. R.A.S.E.R. HD
The most powerful MMDC, supporting between 20KW and 80KW of IT capacity
Water chilled unit with the ability to provide a 2N redundant solution with redundant water inputs and multiple hot-swappable fans
“High Temperature” Water Cooling option due to the extreme efficiency of the enclosure. (removing chillers can reduce energy costs by up to 40% alone!)
Field upgradable heat exchangers
Built-in environmental monitoring for air temperature, water flow and temperature, leakage, humidity and fan speed

17. Value Proposition

18. Data Center Challenges Today
Limited Cooling/ Electrical Capacity
Unable to Adapt to Changing Requirements
Runaway Electrical Bill Cost
Expensive Retrofit for High Density Zone
Constant Demand for Expansion
Under Utilized Compute Resources
Virtualization Infrastructure Challenges
Technology Refresh
Data Center Consolidation
Energy Saving Initiatives
Expensive Build Cost
Floor Space Constraints
Inflexible Infrastructure

19. Confidential 2011 – www.ellipticalmobilesolutions.com
EMS Value Proposition
Reduce capital costs (more economical to build)
Reduce Operating Costs (more economical to operate)
Ultimate scalability and flexibility in deploying infrastructure to support IT
Confidential 2011 –

20. Critical IT Facility Issues
Critical Problem 1
Problem: Upfront capital cost associated with facility infrastructure deployment
Effect of Problem: Facilities built for future needs inefficient and expensive
How does EMS Resolve the Problem: EMS enclosures are flexible and perfectly scalable
Value Proposition:
Capital Expense reduction
Lower costs vs. traditional data center deployments
Lower costs vs. modular/container deployments
Lower costs vs. remote office/network closet deployments
Confidential 2011 –

21. Critical IT Facility Issues
Critical Problem 2
Problem: Limited Energy and highly inefficient cooling in data center
Effect of Problem: Data Centers running out of power due to so much power allocated to
cooling the IT equipment
How do you Resolve the Problem: Cool equipment within the enclosure rather than the entire
facility
Value Proposition:
Operating expense reduction
Efficiency demonstrated in cooling “only the equipment” vs the entire room achieves up to 75% reduction in electricity costs.
Power Usage Effectiveness (PUE) as low as (typical PUE for a standard data center is 2.0, meaning that for every watt of power delivered to the IT equipment, an additional watt is used to support the equipment from an electrical and cooling perspective)
RASER HD allows for “high temp” water cooling, removing water chillers from the OPEX equation. =
Would you take the milk out of your refrigerator and cool your whole house to keep the milk cold? 21

22. Critical IT Facility Issues
Critical Problem 3
Problem: Space constraints / Lack of flexible space to deploy IT
Effect of Problem: Computing requirements outrun facility physical capacity, limited
options relative to where IT is deployed
How do you Resolve the Problem: EMS enclosures reduce the data center footprint by 75% and
offer the ultimate flexibility in where IT is deployed.
Value Proposition:
Footprint Optimization
Due to the ability to deploy higher density equipment, significant floor space reduction can be achieved.
Due to the nature of the hardened enclosures, IT can be deployed in unimproved spaces, even outside.
EDI Case Study Comparing a Traditional Data Center Design to a Design Based on Elliptical Mobile Solutions’ R.A.S.ER. Micro-Modular Data Centers
Greater Flexibility in Use of Space
The EMS Cabinet offers a drop in place infrastructure that can be placed in any environment. This allows flexibility in site with strict floor space limits and even allows the client to implement this solution in less traditional spaces (boiler room, outdoor space, etc). The traditional approach requires a finished space within reasonable distances of an exterior wall or roof area where supporting mechanical equipment can be placed. The development of the finished space would include basic improvements such as floors, ceiling, walls, insulation, access, access control, grounding, lighting, and general power. 22

23. Practical Applications and Examples

24. Practical Applications
R.A.S.E.R. DX
R.A.S.E.R. HD
C3-S.P.E.A.R.
New Data Center and Data Center Consolidation
HPC
Cloud Computing
High Density Zone
Remote Locations
Disaster Recovery
Remote Office
IT on the Move
Telco
Industrial / Harsh Environments
Data Center Closet

25. Example 1: Small Office Data Center
High growth company in need of a data center closet
ECOtality, Inc. is a leader in clean electric transportation and storage
technologies. ECOtality is the parent company of ECOtality North America,
Innergy Power Corporation, and Fuel Cell Store.
Challenges: Ecotality needed to build a data center closet to support the rapid growth of the company.
Solution: The C3-S.P.E.A.R. allowed them to deploy a data center in one of their manufacturing warehouse in under 8 weeks. The C3-S.P.E.A.R. also provided a “Clean IT” solution consistent with the company’s mission.
Benefits: Rapid deployment; $120,000 capex savings by not converting valuable office space into a data closet; scalability, and the ability to relocate the data center to a new location as the company grows.
Confidential 2011 –

26. Example 2: Disaster Recovery
Medical Group in need of a relocatable disaster recovery solution
CVC is the largest provider of cardiovascular medicine in Arizona. Its state-of
the-art facilities offer sophisticated medical consultations and advanced
testing including vascular and cardiac ultrasound, surgical diagnostics,
nuclear cardiology, electrophysiology and sleep studies.
Challenges: The client was in need of a disaster recovery solution, but did not want to use a hosting facility or build a data center closet in a separate location.
Data Center Retrofit Solution: The group purchased a C3-S.P.E.A.R. with a skid cart bottom to house its IT equipment. Located in an empty room in one of its offices, the enclosure can easily be relocated to a different location using a pallet jack.
Benefits: Rapid deployment in 8 weeks and under budget; drop in place architecture which greatly reduced CapEx and OpEX costs; improved performance and simplified implementation.

27. Example 3: Remote Office Support
Largest trial court in the United States in need of remote office support.
The Los Angeles County Superior Court is the largest trial court system in the
United States with 600 courtrooms and 50 courthouses. The Courts serve
9.5 million people throughout the 4,000 square mile county. About 100,000
people use the court system each day for traffic violations; family law and
probate matters; small claims; as well as civil, juvenile and criminal cases.
Challenges: Los Angeles County had a budget deficit with little money to spend while needing remote data centers for their court system. A strained California power grid provided constant problems to power and cool their existing data center. Additionally, Los Angeles is located in one of the most disaster prone areas of the country, requiring the court to have a disaster tolerant infrastructure.
Solution: The courts purchased six C3-S.P.E.A.R.s with Mission Critical Venting. This allowed them to eliminate downtime while providing remote offices with a secure, flexible infrastructure to protect their court records and data bases.
Benefits: Rapid deployment in 10 weeks; security,; scalability for long term growth; mobility; and shock and vibration protection.
Confidential 2011 –

28. Example 4: Harsh Environment
Native American Tribe in need of a data center closet/mobile disaster
recovery solution. The Hopi are a Native American people who live on the
2.5M square foot Hopi Reservation in Northeastern, AZ. The Hopi
Headquarters are in Kykotsmovi, a remote area of Arizona, prone to severe rain, floods, snow and ice.
Challenges: The Hopi Data Center often experienced IT downtime due to frequent power outages, unreliable backup power generation, flooding during monsoon season, and snow during the winter. The Hopis wanted to have the ability to relocate their environment to their location in Flagstaff if necessary.
Data Center Retrofit Solution: The Tribe purchased 1 C3-S.P.E.A.R. And 1 C-S.P.E.A.R. which provided it with a secure, reliable and flexible infrastructure to protect their data bases. The mobility feature of the enclosure made it the most practical choice as both can easily be relocated in the event of severe weather.
Benefits: Rapid deployment in 8 weeks and under budget; drop in place architecture which greatly reduced CapEx and OpEX costs; improved performance and simplified implementation.

29. Example 5: High Density Data Center Consolidation
White Sands Missile Range New Mexico
Challenges: Needed to build a data center to support High density Cisco UCS and EMC
without upgrading or modifying Legacy traditional raised floor. They are planning to move in next 24 months and wanted to go GREEN at the same time.
Solution: The RASER DX allowed them to deploy a GREEN data center in under 8 weeks. The RASER DX can be moved into new facility without upgrading the new building and not having to un-rack the IT equipment.
Benefits: Rapid deployment; $900,000 cap ex savings by not retro fitting current data center, scalability, and the ability to relocate the data center to a new location as planned.

30. Example 5 (cont): High Density Data Center Consolidation
Facility was only 3% of total cost vs. 50%.
Less than a $100,000 to deploy $1.8 Million in new IT vs. $900,000 to upgrade the entire facility.
Eliminated CRAC units and Chillers completely
UPS AND GENERATORS can now support HVAC and IT load.
Allowed client to upgrade everything this year instead of months from now.

31. Q&A