1. Certified Global Business Professional™ (CGBP™) Credential
Rene Dentiste Mueller, PhD Director, Global Business Resource Center School of Business College of Charleston Subtitle Goes Here

2. Introduction to CGBP™ History and Rationale for exam
Exam details and format
Approaches to studying for the exam
Content/Knowledge
Sample Questions

3. History of US International Trade Education
1945- Fulbright established to help increase understanding and cooperation in order to avoid war and conflict
1958 – National Security Education Act (known as Title VI) passed as Congress recognized the need to know thy enemy. Provided funds to internationalize education
Concentrated on developing languages programs and area studies
1988 Omnibus Trade Act was passed to improve economic competitiveness through international business understanding. Funding is for:
Centers of International Business Research (CIBER).
33 large, research universities
Focus on international business research, education and training
Business and International Education (Title VIB).
Business schools to improve international business education
Partner with trade associations to increase the capacity of the business community to conduct international business

4. International Business Programs
Only 15 percent of US Schools offer an undergraduate IB Degree
Most IB programs Require Fewer than 5 courses
Largest IB Programs are:
Arizona State University (certificate)
Florida International University (Honors)
San Diego State University
Temple University
University of Georgia
College of Charleston ranks #12
University of South Carolina #34

5. Which international business course is required most often?

6. International Trade Education in Practice
Academia (College and Universities)-
emphasis on “education” and developing critical thinking skills
Industry (Trade Associations, SBDCs, etc.)–
Emphasis on “training” and development of professional skills and specific skills-based knowledge

7. Things not covered in traditional academic courses
Mechanics of Trade Finance i.e. how to get paid
Incoterms – terms of trade
US Trade Agencies
Sources of Trade Data
Paperwork requirements
Harmonized Codes

8. What is NASBITE?
NASBITE International is a professional organization for the global business community. Its mission is to advance global business practice, education, and training.
NASBITE originally stood for the North American Small Business International Trade Educators.
NASBITE members include:
State and local trade assistance centers
Small Business Development Centers
Small Business Administration
EX-IM Bank
US Commercial Service
FITT and FITA (Canadian)

9. NASBITE™ Certified Global Business Professional( CGBP)™
Test Content and Questions developed jointly by:
Academia (US Department of EDUCATION)
Title VIB – Business and International Education
Centers for International Business Research (CIBER)
Federal Trade Agencies Involved in International Trade Education
The Commercial Service of the U.S. Department of Commerce
U.S. District Export Councils
The Foreign Agricultural Service of the U.S. Department of Agriculture
FCIB - An Association of Executives in Finance, Credit and International Business
SIDO - State International Development Organizations
U.S. Small Business Administration
U.S. Agency for International Development (USAID)

10. What certification means
The NASBITE™ CGBP™ certification confirms knowledge in international trade and assures that employees are able to practice global business/commerce at the professional level required in today’s competitive environment.

11. Benefits of certification
Can be used in recruitment of new hires
Is a useful professional development goal for current employees
Helps individual’s diversify their knowledge base because it focuses on four domains
Logo and word mark can be used on letterhead and resumes

12. The actual exam 150 multiple choice questions 3 hour time limit
Scores range between 200 (automatic) to 800
Each question is worth 4 points
Minimum passing score is 500

13. Recent Exam Results 72 candidates 68% pass rate Average score was 538
17 scored over 600
2 scored over 700

14. Test Fundamentals Cost ($395)
$100 registration fee
$295 exam fee
Re-take fee is $50
Administered by Prometric (a national testing agency)
200 US test sites
200 overseas test sites

15. Who Qualifies to Take the Exam?
Someone who has 2 years of College/university education
Someone with 2 years international trade experience
international sales,
international freight forwarding, international banking or
international customer support

16. Content Area Tested International Marketing International Management
International Finance
Global Supply Chain Management

17. Within each domain, there are five threads:
Documentation
Legal and Regulatory Compliance
Intercultural Awareness
Technology
Resources

18. NASBITE™ CGBP™ Test Training
NASBITE does not directly prepare candidates to take the NASBITE CGBP exam
Individuals can pass the exam by
Self-study
Attendance at local seminars
On-line programs

19. Independent Study
Practice Delineation
CGBP sample questions
25 sample questions on-line (free)
75 sample test for $50
Review Terminology
Review INCOterms (available at International Chamber of Commerce)
On-line modules
GlobalEDGE (Michigan State University)
San Diego State University

20. Basic Marketing 4 Ps Marketing environment
02/03/01: impact on market selection of product, price, place, and promotion (the four P’s) Coordinate the marketing mix of goods and services to implement the company’s marketing plan: 02/03/03: market segmentation and demand analysis Task 02/06: Provide products and services for the targeted markets. Task 02/04: Develop and select market strategy to maximize sales and profitability. 02/06/02: product life cycle implications (or strategies) 02/06/03: (new) product development modification process 02/06/04: technical compatibility and product standards (e.g., CE marking) Knowledge of: 02/10/01: sales techniques (e.g., pull vs. push), sales knowledge, and business travel Marketing Research
Internal vs external Information
Contribute to the ongoing internal and external research efforts to determine viability of global ventures. primary vs. secondary datquantitative and qualitative analyses Harmonized Codes
03/01/04: product classification regimes (e.g., HTS, Schedule B) 02/03/03: demand analysis 02/02/02 public and private marketing resources (e.g., International Trade Administration, U.S. Commercial Service and the Country Commercial Guides, freight forwarders,) data sources for international market data (e.g., U.S. Dept. of Commerce, IMF, World Bank, UN agencies, Country Desks, and private firm data) 02/01/03: public and private sources of data and assistance including electronic and print 02/06/05: where to find packaging, labeling, and marketing requirements 02/06/09: trade assistance resources in support of providing products and services 02/01/09: how to research competitor activities internationally (e.g., PIERS, UN Comtrade, Kompass Directory, STAT-USA, USA Trade Online) 02/08/03: trade assistance resources in support of global promotion 03/02/06: databases available to search for intermediaries Harmonized Codes3/01/04: product classification regimes (e.g., HTS, Schedule B)

21. Important Publications for Self-Study
26 pages
Free download from ITA
345 pages
New $52
520 pages
New $295

22. Training Programs
Four Accredited Training Programs (must have certified trainers and a pass rate of 75%)
University of Texas – San Antonio
International Trade Center SBDC – Richland College
University of South Florida
College of Charleston
Other Ad Hoc programs
Export Institute –Minnapolis, MN
6 on-line courses ($195 each) leading to a Certificate in Export Management; Total Program Cost $875
Barauch University (on-line) - $525
Bryant University (Rhode Island) -4 weekly seminars; $995
University Wisconsin- La Crosse - 4 day on-site course program
$195 for each one-day session; $695 all four sessions

23. College of Charleston CGBP™ program
Next 2-Day Training Seminar is November 4th and 5th, 2011
Next CGBP™ exam window is Dec 5-17, 2011
Cost is $395
Members of SC International Trade Coalition (SCITC) pay discounted fee of $295. SCITC members include:
World Trade Center Charleston
Charleston Women in International Trade (CWIT)
City of Columbia, Office of Economic Development
SC Department of Commerce
SC State Ports Authority World Trade Center –Charleston
SC District Export Council US Commercia Service
SC Department of Agriculture ECI Find New Markets
SC Forestry Commission

24. Sample Test Questions

25. Which of the following is not a micro-economic indicator
A. economic growth potential
B. inflation rate
C. currency stability
D. population density

26. Which of the following is not one of the three risks associated with international trade?
A. basis risk
B. country risk
B. economic risk
C. foreign exchange risk

27. A common method of assessing the potential for a new market is ____
A. Porter’s Field Forces
B. Market Assessment Model
C. Five Forces of Marketing
D. Porter’s Five Forces

28. Which is not one of Geert Hofestede’s Dimensions of Culture
A. Power Distance
B. Uncertainty Avoidance
C. Hierarchy of Needs
D. Individualism/Collectivism
E. Masculinity/feminity

29. Grease payments____
A. aren’t allowed under the Foreign Corrupt Practices Act
B. are also called familiarzation payments
C. are allowed to expedite routine government actions
D. are fees ports charge for recycling fuel

30. A. White Market B. Black Market C. Grey Market D. Green Market
If a company offers a different price in different countries, it is opening itself up to the ____
A. White Market
B. Black Market
C. Grey Market
D. Green Market

31. A. backhauling B. demand shifting C. piggybacking D. Shape shifting
Another term commonly used to describe activities of complimentary marketing is _____.
A. backhauling
B. demand shifting
C. piggybacking
D. Shape shifting

32. Harmonized Codes are: A. 3 digits B. 5 digits C. 12 digits
D. Any number up to 6 or 10 digits

33. The first four digits on an HS code are known as ____
Item
Chapter
Heading
Commodity

34. International Harmonization Codes are standardized up to
A. 2 digits
B. 4 digits
C. 6 digits
D. 10 digits

35. Which is of the following statements is NOT true
A. Schedule B is used for importing
B. The Harmonized Tariff Schedule (HTS) is used for exporting
C. The Harmonized Tariff Schedule (HTS) is used for importing
D. Both Schedule B and HTS are derived from the same harmonized codes so either can be used for importing

36. Which is the most risky form of payment for an importer?
A. Cash in Advance
B. Letter of Credit
C. Documentary Collections
D. Open Account

37. Which of the following do INCO terms not specify?
A. The transfer of risk
B. Country of origin
C. The sharing of expenses
D. The seller’s documentary obligations

38. INCOTerms are _______.
a way of expressing terms of payment for an international transaction
agreed upon after the exporter has quoted his price to the buyer
part of the nine basic export documents
agreed upon by the buyer and seller prior to quoting a price to the buyer

39. A. port charges B. forwarder’s fees C. consular fees
Under the FOB Inland Carrier at Point of Shipment, the buyer is responsible for costs or charges of all of the following EXCEPT
A. port charges
B. forwarder’s fees
C. consular fees
D. export packaging
E. Customs duties

40. A. export Credit Insurance
All of the following trade facilitation products/services are available to qualified US exporters through the US Ex-Im Bank EXCEPT ______
A. export Credit Insurance
B. working capital loan guarantees to the exporter’s bank
C. direct medium- and long-term loans to foreign buyers of US exports
D. letters of credit financing

41. ABA corporation has entered into a sales contract to sell 1000 of its widgets to a buyer in Nigeria with which it has done no prior business. Which of the following methods of payment would offer ABC the highest level of payment security?
A. Revocable letter of credit
B. Confirmed letter of credit
C. Irrevocable letter of credit
D. Open account

42. The Country Commercial Guide (CCG) is a valuable management tools for foreign market evaluation. Which agency prepares the CCG?
A. International Chamber of Commerce (ICC)
B. US Department of Commerce
C. US International Trade Agency
D. CIA Factbook