1. Acson Distributor Meeting
2009
SALES & DEVELOPMENT C
REATIVE C
HALLENGE C
HANGE
Sum Chee Choong
Operating Manager
Global UP Sales & Distribution

2. Customer Survey Results
Performance Review
Market Quality Situation
Supply Chain Management
Trainings
Sales and Market Focus

3. Customer
Survey Results

4. 2009 Survey Result 2009 2008 Overall Performance 3.5 3.0
Each Product Group Quality rate
a. Residential
2.7
b. Light Commercial
3.3
3.1
c. Commercial (Ducted)
d. Packaged Unit
3.4
e. FCU
3.9
3.7
f. Mini Chiller
1.7
2.8
Others Quality Rate
a. Piping/Joint/Brazing
2.9
b. Coil/Fin Surface
3.2
c. Paint Work
d. Capillary/Distributor/TXV
2.5
e. Vacuum/Contamination/Charge Level
f. Controller/Handset/Wiring
g. Plastic casing finishing / Gap
h. Motor/Fan Balancing & noise
2.6
I. Packaging/labeling
3.8
QUALITY
Product range coverage
Acceptability
New Product Development Speed
2.4
1.6
Innovative
1.9
PRODUCT

5. 2009 Survey Result 2009 2008 Overall Customer Service Performance 3.0
2.7
Speed of response
2.9
2.5
Proactive in proposing service
2.1
CUSTOMER SERVICE
2.6
Overall Technical Support Performance
2.8
Accessibility
Knowledgeable & Skill
3.2
3.3
Effectiveness of the solution provided
3.1
TECHINICAL SUPPORT
Delivery
Delivery Performance
a. Finish Goods
2.3
b. Spare Parts
1.9
c. Shipping Documents
3.6
Logistics Performance
a. Packaging Quality
b. Product Stacking in Container
3.4
c. Container Space Optimization
d. Accuracy of Loading
3.5
DELIVERY
Overall Cost and Value Rate
Price competitiveness
a. Residential
1.8
2.0
b. Light Commercial
2.2
c. Commercial (Ducted)
2.4
d. Chilled Water System
Advertising & Promotional Material Support
1.2
COST & VALUE

6. Performance Review CY2008/09

7. MARKET QUALITY SITUATION

8. Improve from 2.14% to 1.20% 000 ~ Aug 09 Claim Qty 8,400 Sales Qty
698,104
~ Aug 09
Claim Qty
8,400
Sales Qty
698,104
Improve from 2.14% to 1.20%

9. ~ Aug 09
Claim Qty
426
Sales Qty
158,350
0.3% Market Claim

10. ~ Aug 09
Claim Qty 46
Sales Qty
18,823
0.24% Market Claim

11. Supply Chain Management
Rolling Forecast
Project Tracking

12. Forecast Operation Team Sales Planning Executive (2)
1. Supply Chain Management(Forecast)
Customer Master Plan
OYL compile master plan for all key customers
OYL Master Plan
OYLM Master Plan
Send to respective supplier as for yearly indication
5 Months rolling forecast for long lead time preparation
2 Months rolling forecast for short lead time preparation
Forecast Operation Team
Sales Planning Manager
Regional Sales Manager (4)
Customers Service (6)
Sales Planning Executive (2)
SCM Committees 12

13. Supply Chain Management
Objective
Master Plan
Yearly master plan for factory capacity and material planning
2. Improve Lead Time
To improve delivery and project lead time up to 4-5 weeks.
3. Enhance Inventory
To improve customers & factory inventory turnover.
4. Factory Enhancement
To enhance factory capacity & shift planning.
Suppliers able to plan in advance.

14. Supply Chain Management -Forecast
Products Analysis:
Implement monthly forecast update template as below:
Step 1: yearly target forecast quantity/customer master plan
Step 2: 5 months rolling forecast
4. Step 3: 2 months confirmed forecast and 4-5 weeks PO receive (RA and LCU) with 80% commitment ID OD
Forecast
Jan
Feb
Mar
Apr
AWM007G
ALC009C
AWM007GR
ALC009CR
AWM010G
ALC010C
AWM010GR
ALC010CR
AWM015G
ALC015C
AWM015GR
ALC015CR 14

15. Supply Chain Management- Forecast
Sales Trend Analysis:
Purchase, Sales, and Inventory (PSI)
Latest info for factory material planning, and easy to monitoring customer’s forecast accuracy.
Future shipment plans to avoid any shipment cancellation/ delay issues to occur.
Info received will act as private & confidential for OYLM
Jan
Feb
Mar
2009 Monthly Closing Stock (USD)
2008 Actual Sales Value (USD)
2009 Actual Sales Value (USD)
CY09 Forecast Sales Value (USD)
2008 Actual Purchase Value (USD)
2009 Actual Purchase Value (USD)
2009 Forecast Purchase Value (USD) 15

16. 2. Project Tracking Workflow
Project Management Sheet
(From Customer)
Checked By Sales and Customer Service
Clarification
Internal Project Tracking Sheet
Feedback to Customer
Forecast Upload
Material Preparation

17. Project Tracking Sheet
Project List - Distributor ? - Country ?
Item No:
Project
Contractor
Client
Value in
USD
Product Range
Status
Remark
Expected Order Confirmation
in CY09
Expected Delivery Date
 in CY09
Residential (indoor)
Light Comm (indoor)
Package (indoor)
Hydronic / MDS (Complete)
Oct
Nov
Dec 1
XXX
AWM015G- 1000
ACM028E- 20 MCK030A- 20
MDB100B- 3
MDS320BR-3 ACKD30A-5 B
1st Quote to the project Outdoor with ME Spec. X 2 3 4
TOTAL in USD -
Ranking
Chances
Description A
100%
PO in hand B
80%
Verbally confirmed or LOI issued C
50%
Under negotiation D
30%
OYLM A/C system is decided E2
10%
OYLM A/C system is considered as option E1 0%
Information received

18. Those that can provide 1. Monthly Rolling Forecast 2
Those that can provide 1. Monthly Rolling Forecast 2. Project Tracking List
5 weeks lead time!

19. Operation Updates

20. Strengthen on Workplace – Storage racking system
Fully implemented racking system for parts storage.
Implemented racking labeling & stock card system by items.
Reduce mistake and speed up packing process.

21. Stock up starts from March 2009
Build up stock for major components across models
Stock up starts from March 2009
Our stock value
Compressor
Fan motor
PCB
Handset
Propeller fan
BPHE
Water pump
Pressure switch
etc
USD 0.43 Million
Monthly average 2008
Increase 28%
USD 0.55 Million
March 2009

22. Customized Technical Training
Venue
Europe
Topic
Multi Digital Scroll

23. Customized Technical Training
Venue
Asia
Topic
Multi Digital Scroll
Ducted Split
Inverter Split Y-Series
Mini Chiller
Residential Product

24. Customized Technical Training
Venue
Middle East
Topic
Product Introduction
e-Distributors
Software
Multi Digital Scroll

25. Commissioning Support
Venue
Europe
Date
Jan’09
Product
Multi Digital Scroll

26. Commissioning Support
Venue
Africa
Date
Sept’09
Product
Multi Digital Scroll

27. Training Plan Annual Technical Training December 2009
Location : OYLM, Malaysia
Venue
OYLM, Malaysia
Date
December 2009
Training Topics
Introduction to New Product
Single Split Inverter-Y Series
R410A Rooftop

28. What we promised to do in 2008
Reaching out to you…………………
Visits to your regions and country to
Understand more your needs and
Requirements
Assistance provided by
Product engineers
Service Engineers
Regional Sales
What we promised
to do in 2008

29. 2009 Customer Visit Chart
YTD: 31 trips (59 persons)

30. Target Segment & Product Strategy
Our Focus
Target Segment
&
Product Strategy

31. 2 years ago in our presentation……
Target Segment

32. Target Market Zone in develop countriesup
keep
down
Daikin
McQuay/Acson
Projection of market growth :
Grade
Residential
Commercial
Market Size(x1,000units)
Product/Main Brand
High
Middle
Low RA
LCU
VRV(MDS) PA
1,462
High Spec. Inv.
DAIKIN
MELCO
TOSHIBA
Hitachi
Inv. LCU
Japanese VRV
DAIKIN
MELCO
TOSHIBA
Hitachi
Fujitsu 48 65
Standard Inv.
Fujitsu LG
Samsung
798 44
1,525
Non inv.
Carrier
McQuay
Acson
Non inv. LCU
Other VRV
Acson
Carrier
McQay LG
Gree
277 87 7
720
Non inv.
Gree
Haier
Midea
(Source: Global Operation Divisions (made this data to study own production capacity)

33. Target Market Zone in developing countries
Projection of market growth : up
keep
down
Daikin
McQuay/Acson
Grade
Residential
Commercial
Market Size(x1,000units)
Main Brand
Product/Main Brand
High
Middle
Low RA
LCU
VRV(MDS) PA 3
Centralized
DAIKIN
MELCO
Carrier
TRANE
YORK
DAIKIN
MELCO 40 37 22
415
Panasonic
Fujitsu LG
Samsung
McQuay
Acson
Basic feature
Fujitsu
McQay LG
Acson
Al-Zamil 87 51
(Source: Global Operation Divisions (made this data to study own production capacity)

34. Last Year our product direction……..

35. With ever increasing high cost of energy
Increasing standards of Energy Efficiency Regulation. EUP, MEPS, China Regulation etc.
Leading to environmental consideration of promoting inverter technology of energy saving products

36. OYLM is moving towards developing cost competitive and energy efficient products
Changing the non-inverter Low cost to Inverter Low cost products
How?
Daikin Industries R&D engineers dispatched to OYLM
OYLM dispatched Malaysian engineers to Japan for training
OYLM join Co-development with Daikin

37. What is happening? Why is this happening? Montreal Protocol
United State
SEER 13
Europe
Energy labeling
Restriction of using HCFC
China
Energy Rating
Hong Kong
Restriction of using HCFC
Energy Labeling
Why is this happening?
Montreal Protocol
High Crude Oil Price
Malaysia
Energy Labeling
Tax exemption for high efficient product
Singapore
Energy Labeling
Austraia
Minimum Energy Performance Scheme

38. Where is OYLM Going?
To provide full range of Green Products using Zero Ozone Depletion Refrigerant (0-ODP)
To provide better energy efficiency product (Utilizing the Inverter technology from Daikin)

39.   What do we have? R22 RA Range LC Range PA Range 0-DOP Refrigerant
R410A & R407C
Inverter Series 
- NA -

40. What we expect you to do……
Sales and Market Focus
What we expect you to do……

41. e.g.Market Structure of Malaysia UP
OYL Strong point
1)Wide Sales Network
2) Service
Total UP Market size : 283MUS$
(Market Size : MUS$)
Sales Channel
Application
Residen
tial
60%
Commer cial
40%
Whole Sale
(88)
31%
22% 9%
Retail
(77)
27%
14%
13%
Electrical
(28)
10% 8% 2%
Project
Private
(71)
25%
12%
Goverment
(19) 7% 3% 4% 63 25 40 37 22 6 37 34 8 11

42. Distributor Focus Building Network Loyalty Business Plan
A. Building Sales Distribution Network
1. Professional sales – project sales , consultants
2. Distribution network – dealer sales, wholesalers, retail, installers 42

43. Distributor Focus Building Network Loyalty Business Plan
B. Acson as key supplier and potential sole supplier
1. We build the business together with full commitment from both parties
2. If we commit , you must commit!!! Yearly Sales Target 43

44. Distributor Focus Building Network Loyalty Business Plan
C. Building a business plan and model together
1. Require financial investment and local stocking
2. Investment of stronger sales force 44

45. Sales and Market Focus What we will do……

46. OYL Sales and Market Focus
Sales Team
Product Marketing
Sales Support
A. Intensive Sales Approach
Increase sales force to concentrate on developing distributors.
Knowing in/out of your business
Tracking all sales activities and assistance to expand 46

47. OYL Sales and Market Focus
Sales Team
Product Marketing
Sales Support
B. Product Marketing Team
Study price positioning of each country against competitors
Regional/ Country requirements
Product Specification (benchmarking)
Marketing requirements(exhibitions, literatures etc) 47

48. OYL Sales and Market Focus
Sales Team
Product Marketing
Sales Support
C. Sales Support Team
Application and product selection assistance
Trainings
Commissioning
Troubleshooting 48

49. What we will deliver for 2010!!!!!!!!!

50. New Residential
Product range
<
>

51. RA Product New Y-series Inverter
① High Performance & Energy Efficiency
② Improved Product Quality & Reliability
New Y-series Inverter
Daikin Inverter Controls & Protections Protocol
New J-series Indoor Chassis A5WMY-JR
Superior EER/COP (exceeds Euro Energy Label A/A)
Lower Sound Level (Daikin Design Blower)
Japanese quality and build level (Daikin-McQuay Joint Development Model)
2.5, 3.5, 5.0, 6.0 kW
New D-series Outdoor Chassis A5LCY-DR
High Performance (Panasonic DC1P Inverter Compressor)
High Energy Efficiency (Electronic Expansion Valve)
Lower Sound Level (Daikin Design Propeller Fan)

52. RA Product (Size 2.5 & 3.5kW) New K-series Inverter
Daikin Inverter Controls & Protections Protocol
Cost competitive
New K-series Indoor Chassis
A5WMY-KR
High EER/COP (exceeds Euro Energy Label A/A)
Daikin Indoor Inverter Model
Lower Sound Level
2.5, 3.5 kW
New E-series Outdoor Chassis A5LCY-ER
High Performance (Daikin Inverter Compressor)
Daikin Outdoor Inverter Model)

53. 2010 FOB Price Positioning Capacity 2.5 KW 3.5kW 170 160 150
Available
Capacity
2.5 KW
3.5kW
Coming Soon
170
5WMY-JR
162
160
5WMY-JR
157
150
Price Index
140
5WMY-KR(G2)
132
5WMY-KR(G2)
132
130
120
110
5MWM-JR/GR
106
5MWM-JR/GR
101
100
MWM-JR
MWM-JR
MWM-GR 96
MWM-GR 97 90 53

54. New Y-series Inverter-Multi
RA Product (Multisplit)
New Y-series Inverter-Multi
Daikin Inverter Controls & Protections Protocol
System 1-to-2, System 1-to-3, System 1-o-4
New B-series Outdoor Chassis A5MSY-BR
High EER/COP (exceeds Euro Energy Label A/A)
Daikin High Efficiency Inverter Compressor
Daikin Inverter Control Board
Daikin Propeller Fan & Fan Motor
Complete Y- series Inverter Indoors
J-SERIES WALL-MOUNTED A5WMY10/15/20JR
C-SERIES CEILING-CONCEALED A5CCY10/15/20CR
C-SERIES CEILING-CASSETTE A5CKY10/15/20CR
E-SERIES CEILING-CONVERTIBLE A5CEY15/20ER

55. New Light Commercial
Product Range
<
> 55

56. New Y-Series Inverter ① High Performance & Energy Efficiency
② Improved Product Quality & Reliability
New Y-Series Inverter
Daikin Inverter Controls & Protections Protocol
2.5, 3.5, 5.0, 6.0, 7.1, 10.0, 12.5 & 14.0 kW
Complete Range of Light Commercial Indoor Model
Using existing McQuay Indoor Design
Utilizing Daikin Control Algorithm & Communication Protocol
Superior EER/COP
New E-series Outdoor Chassis A5LCY-ER
High Performance (Daikin Inverter Compressor & Control)
Daikin Outdoor Inverter Model

57. New Inverter Y Series – LC Range
A5CKY10/15/20CR
Ceiling Cassette C Series
A5CKY20/25/28/40/50ER
Ceiling Cassette E Series
A5CCY10/15/20/25/28/38/50/60CR
Ceiling Concealed C Series
A5CMY15/20/25/28/40/50ER
A5CMY62CR
Ceiling Convertible / Exposed

58. Variable Refrigerant Flow Product Range (Multi Digital Scroll)
<
> 58

59. Wired Central Controller
2010 Product Lineup
MASS PRO MONTH
SIZE
2008
2009
2010
Outdoor
(R410A)
Indoor
Controller
Jan
Ceiling Cassette
Ceiling Concealed
Ceiling Convertible
Wall Mounted
Jan
Wired Central Controller
Smart Commander
Jan

60. New Package Product Range
<
>
New Package Product Range

61. New R410A High Efficiency Rooftop
PA Product (Roof Top)
① High Performance & Energy Efficiency
② Improved Product Quality & Reliability
New R410A High Efficiency Rooftop
Highlight:
R410A Product
Superior EER & Cooling Capacity
(exceed Australia MEPS)
Lower Sound Level (Daikin outdoor Propeller)
Operate up to 52⁰C and down to -15⁰C
3rd party thermostat connection ready at std PCB
Dry contact for Basic BMS as standard
Economizer & Free Cooling *
Dirty Filter indication
30/35/45/55/65/75 kW
Note: * launching economizer is later than launching of basic unit.

62. 2010 Rooftop Product Lineup
MASS PRO MONTH
Product
2008
2009
2010
R22 & R407C
Rooftop – A
R410A rooftop
(25,35,45,55kW)
(65,75kW)
Jan
Dec
Apr

63. OYLM Products are Ready!
0-DOP Refrigerant
Inverter Series
RA Range 
R410A
LC Range
PA Range
R410A & R407C
- NA -
New Energy Efficient,
Quality Designed and
Cost Competitive
Products

64. FINALLY FULL NEW RANGE Inverter and Energy Efficient Series RA Range
New Y,K and Multi Series
LC Range
New Y
PA Range
New R410 with BMS and Economisers
VRF
MDS R410A
FINALLY
FULL NEW RANGE
Y-series Inverter
J-series ON/OFF
OYL-Daikin Inverter
Y-series Multisplit Inverter
OYL-Daikin LCU Inverter
R22/R410A MDS System
R410A RT 64

65. Going Forward
Development

66. Double Acson Export Sales!
Our 2010 Target

67. Thank You
- END-